1. MarkScan Digital Content Protection & Advisory Introduction Document
India | New Delhi
Digital Content Protection & Advisory
Introduction Document
This document is confidential and is intended solely for the use and information of the client to whom it is addressed.

2. Content protection & advisory
MarkScan is a digital content protection & advisory firm working for top clients in Movies, Music, TV, Sports & brand owners
MediaScan platform
proprietary automated platform, patent underway
Movies
Books & Software
Consumer Goods
Music TV A B C D E
Content protection & advisory 1
Internet 2
Mobile 3
Marketplace

3. In a short span of time we have made a place amongst top global firms
League Table 1 - Copyright owners / Association
League Table 2 – OTT Services
Google transparency data has been used from 1st March 2016 to 31st May 2016
Comparison MarkScan vs Competitor
Comparison Portfolios TV & Movies
The data is from first filed notice till 31st May 2016
The data is from first filed notice till 03rd Oct 2015

4. Optimal Mix of Legal Expertise, Technology & Processes
The key to success has been our optimal mix of technology, processes & legal capability
Optimal Mix of Legal Expertise, Technology & Processes
Legal Experts
MediaScan
System
Research Analysts
Criminal Enforcement
Legal oversight by top IP legal experts
Relationships with several top IP law firms in India & globally
Capabilities across Trademarks, Copyrights Patents & Designs
Current investment of programming manhours
End-to-end automation of processes including detection & Enforcement
Full time ongoing development in progress
Patent application done
Dedicated team of analysts extensively trained on MediaScan system
Extensive training for enforcement by lawyers specialising in cyber laws
Analysts with exposure to multiple IP verticals
Highly capable & experienced in-house field investigation team
Capabilities proven through several market surveys, investigations & criminal enforcement actions

5. Comprehensive vs Only Fingerprinting
Two areas where our proprietary knowledge has made a significant difference is enforcement process & use of technology
Enforcement strategy
Comprehensive vs Only Fingerprinting
DMCA Notice
Escalation Level 1
Escalation Level 2
Google Notification
Google Notification
MarkScan discovered very comprehensive way of enforcement process to mitigate the losses to our clients.
MarkScan is member of TCRP (Trusted Copyright search removal program); Google global program for select content protectors
Our MediaScan System has direct s of copyright agents of >2000 websites.
First step is DMCA notice & notice to Google for search removal.
Non-compliant cases reach to escalation levels, notifying webhost, ISPs, registrar etc. (Internet eco-system)
We have very sound relationships with several websites & intermediaries who help us remove pirate content expeditiously.
Fingerprints technology can easily be fooled by making little tweaks in the videos.
Fingerprint technology can only identify exact matches as majority of content always remain available under fingerprints
As compared in slide 3 working only on manual works remains till limited identified of content.
Manual detection takes a lot of time where as systematic scans completes the process 10 times faster.