1. SOUTHPARK HOLIDAY LUNCHEON
DECEMBER 8, 2009

2. Brief Reminder of the SouthPark Chapter’s Brand Initiative
Desired Outcomes
Stimulate SouthPark Business Activity
Attract New Business
Attract New Visitors
Enhance & Strengthen SouthPark’s Existing Brand Identity
Brand
The essence, character and purpose of an entity, business or organization and the products and services it is responsible for; it is the heart and soul from which all communications emanate.

3. The Small Area Plan & the Stakeholders
A town center composed of a balanced mixture of land uses that accommodate pedestrians, transit, autos and bicycles while serving as an integral part of the future mass transit system.
Other Information Sources
Meetings with Stakeholders
Researching Other Communities
Reviewing Existing Brand Elements

4. SouthPark, A Great Destination…
Premier Retail Shopping
Upscale Restaurants
Elegant Hotels
Numerous Events

5. …And More
Important Business District
Largest Chapter of the Chamber
Large Residential Population
Very Desirable Community

7. Next Steps
Let’s start with a gift!
SouthPark Citizen of the Year
Other roll out plans to come

8. Special Thanks to:

9. 2010 Event Schedule January 12 After Hours 5:30-7:30pm
Brio Tuscan Grill
February 9
Membership Luncheon
11:30-1pm
Marriott Charlotte SouthPark
March 9
April 13
May 11
Picnic at SouthPark
11-2pm
Symphony Park
June 8
July 13
August 10
September 14
October 14
No Meeting In November due to holiday
December 9