1. Assured Food Standards
Jonothan Draper
Trade Manager
Assured Food Standards
(Red Tractor)

2. How do we farm? Arable Pastoral Mixed Intensive Extensive
Vertical Integration
Organic

3. How did we get here? Common land redistribution act
Larger land parcels
Concentration of singular crops
Soil depletion, alternative crop planting
Livestock
Breeding techniques & output
Population growth
Food production grows in line with demand scalable retailers and production systems

4. Where are we now? 70% Land mass Employ 14% national workforce
Contributes £10 billion to the economy
Produce less than 60% of food
Low returns
Decline in younger farmers
Looking for new ways to increase income
Organic land utilization

5. Production Core breeds Dairy and Beef Production Beef and Dairy ratio
Sales routes
Processing
Centralised production

6. Provenance or origin, Why is it important ?
What is Food Provenance – what qualifies ?
Why is provenance important ?
Rural economy
Imports & self sufficiency
Feeding the nation
Food security & the environment
What helps us to make the right choices?

7. What’s essential for the consumer in the Food Chain ?
Animal Welfare
Food Safety
Traceability

8. What’s essential for the consumer in the Food Chain ?
Animal Welfare
Food Safety
Traceability
Confidence

9. Core activities cont.…
Sector
Proportion of UK production by value/volume/acreage
Pigs
90%
Chickens
Crops
80%
Produce (overall)
75%
Beef Cattle
82%
Sheep
65%
Dairy
95%
Circa. 88,000 farm members in UK 60,000 farm inspections during last 12 months

10. What do we do ?
Red Tractor is the largest food assurance scheme in the UK. It ensures the food you buy is traceable, safe to eat and has been produced responsibly – from farms to fork!
Food and drink bearing the Red Tractor logo has been produced to some of the most comprehensive and respected standards in the world.
The Union Jack in the Red Tractor logo shows the food has been farmed, processed & packed in the UK
Red Tractor cover an extensive range of products, including meat and poultry, breakfast cereals, dairy products and fruit & vegetables.
Launched in 2000, Red Tractor Assurance is now the largest farm and quality food assurance scheme in the UK. It encompasses food safety, traceability, hygiene, animal welfare and environmental protection.
The Red Tractor logo signifies responsibly produced food that is traceable from farm to pack. It can only be used on food that has been produced, packed, stored and transported to Red Tractor standards.
The logo includes a statement of origin; the Union flag in the logo provides assurances that the food has been farmed, processed and packed in the UK.
Products covered by Red Tractor Assurance schemes are:
• Fresh meat: beef, lamb, pork, chicken and turkey
• Further processed meat: bacon, ham and sausages
• Milk, cheese and other dairy products
• Fruit, vegetables, salad and potatoes
• Cereals, oilseeds, pulses and sugar
There are over 60,000 Red Tractor farms in the UK and over 700 businesses, including processors, packers and food service, licensed to use the logo on pack.
All suppliers in the Red Tractor food chain are audited and certified by an independent professional body – over 50,000 checks take place each year.
The Red Tractor logo is used extensively by major UK retailers and many branded manufacturers as well as 2,900 foodservice outlets; Red Tractor Assured products have a combined annual sales value of around £12 billion.

11. Poultry; chicken and Turkey
Cattle, Sheep & Pigs
Assured Haulage
Assured Market/
Collection Centre
Assured Abattoir/
Processor
Assured final
product
Dairy
BRC/SALSA Approved
Processor
Assured final
product
Assured Feed
Assured Farm
Poultry; chicken and Turkey
Assured Transport
Assured Abattoir/
Processor
Assured final product
AFS Rearing
© AFS 2012

12. Understanding the Logo
Standards complied to throughout the supply chain – from farm to pack
Products have met certain technical assurance standards
Members are independently audited
Assurances over product origin
Supports British farmers
Livestock is born, reared and slaughtered in the UK
Cereals and fresh produce are farmed in the UK
£13 billion worth of food and drink carrying the Red Tractor logo sold in supermarkets and food service outlets in the UK.

13. What else affects choice?
Cost
Occasion
What we like
Media/Advertising
Seasonality/Availability
Cooking Skills
Time
Cultural
Lifestyle