1. Seminar on Managing Complexity - Welcome
Mattighofen, Austria
James Gehan, Alexander Lewald March 15/16th, 2011

2. Objectives of the Seminar
Exchange experience with peers from other industries.
Enable exchange with thought leaders.

3. General consensus: Complexity is Increasing
Product program complexity
Increase of
the overall complexity
Complexity
Yesterday
Tomorrow
Complexity
Today
2001
2002
2003
2004
2005 t
Global network t
Complexity t

4. 4 Key Building Blocks in Managing Complexity
Managing Complexity requires to enable senior management to take decisions in the following 3 areas: 1
Product structure
decisions
Production structure
decisions
IT structure decisions 2 3 4
Engineering
Sourcing
Product
Assembly
Sales
Production
Components

5. This there a more sustainable solution?

6. Seminar on Managing Complexity
Agenda March 15th, 2011 – Day 1
Time
Topic
Speaker
09: :00
Registration
10: :15
Welcome
James Gehan, Alexander Lewald, PTC
10:15– 10:45
„Ready to Race“
Harald Plöckinger, KTM
10:45 – 11:30
Prerequisites for Capitalizing on Complexity
Dr. Krumm, Schuh Group
11:30 – 12:30
KTM Factory Tour
12:30 – 13:30
Lunch
13:30 – 14:00
PLM Concepts to manage complexity
Prof. Martin Eigner
14:00 – 14:30
Configuration management in practice
Frank Bürschgens,John Deere
14:30 – 15:00
Break
15:00 – 18:00
Interactive discussion in break-outs:
Business Perspective
PLM Concepts
Practitioner perspective
All
18:00 – 18:30
Wrap-up of the day
PTC

7. Managing Complexity Seminar
Agenda March 16th, 2011 – Day 2
PRELIMINARY
Time
Topic
Speaker
08:15 – 08:30
Arrival
08:30 – 09:30
Solution Perspective
James Gehan, PTC
09:30 – 10:15
Enabling tailored products with scale
Mikko Laihonen, Nokia
10:15 – 10:45
Break
10: :30
Mastering family of products in a fast changing industry
Erik Løber, Vestas
11:30 – 12:15
Managing Complexity as an Industrial Machinery Company
Thomas Dürr, Dürr AG
12:15 – 12:30
Concluding thoughts
James Gehan, Alexander Lewald, PTC
12:30 – 14:00
Lunch / Networking

8. Seminar on Managing Complexity
Mattighofen, Austria March 15/16th, 2011

9. Seminar - Managing Complexity
Break out Session
PRELIMINARY
Time
Business Perspective
Dr. Stephan Krumm Room 1
PLM Concepts
Prof. Martin Eigner
Room 2
Practitioner Perspective
Frank Bürschgens
James Gehan
Room 3
15: :00
Group A
Group B
Group C
16: :00
17: :00
Objective of the Break-out sessions:
Summary of Plenary Session (2-3 slides)
Some key questions to trigger discussion
Engage attendees actively