1. The usage of social media by communes in national parks in Poland
Cite as: Pawlicz, A. (2015). Wykorzystanie mediów społecznościowych jako narzędzia marketingu turystycznego przez gminy leżące na terenach Parków Narodowych w Polsce. Ekonomia i Środowisko, 55(4), 176–187.

2. Aim of the study
To set the share of communes lying in the areas of national parks that use social media (SM) in Poland
Indication of most used SM
Research differences between communes that use SM and others
Commune (Polish: gmina) – basic administrative unit in Poland. As of 2015 there were ca communes throughout the country

3. Study design
Research area were communes which lied (at least fraction of their area) in one of 23 national parks in Poland
There are such 119 communes
Basing on their official web sites the number of official SM sites has been calculated
Research was conducted in 2015

4. Share of communes that use SM in Poland and in national parks

5. Number of communes using popular SM

6. Characteristics of communes lying in NP that use SM and others
Communes that use SM
Communes that do not use SM n 49 70
Av. Population
13 046
7748
Av. per capita income in PLN
1369
1015

7. Summary
42% (49 out of 119) communes lying in national parks use SM vs. only 27% in the Poland
Facebook is the most popular SM with 45 communes having an official profile
Communes that use SM have higher average population and higher income per capita than those that do not use SM
Full paper (in Polish)

8. https://szc.academia.edu/AdamPawlicz
More papers: