1. 2016
County of Brant Tourism Review &
Go Forward Plan

2. Let’s Review… Tourism Division County of Brant Tourism Menu
Develop Product Support Product Promote Product
County of Brant Tourism Menu
Outdoor Adventure Arts – Cultural – Heritage Special Events
County of Brant Tourism Outcomes
TAC SEAT Marquee Event Listing SEG
Special Events Manual Cultural Audience Study Data
Strategic Marketing Digital Presence Workshops

3. I M P A C T… Outdoor Adventure: GE & GRR
Local Outfitter Reports
2015
2016
Net Change
Total Visitors (Paddling)
29,593
42,614
+44.1%
Projected Direct Economic Impact on Brant
$1,844,660
$2,707,472
+46.7%
Marquee Events: MSF, SIP, RAS, PF, AF, BF, CIP
Marquee Event Data Reports
2015
2016
Net Change
Total Visitors
101,700
118,350
+16.4%
Projected Direct Economic Impact on Brant
$2,958,369
$3,509,116
+18.6%
Additional Impact Data:
Group Tour Volume +13.3% over Recorded Bus Tours
Trail Usage + 8% over ,049 counted Jan1/16 to Oct31/16
KCW Market +105% over Marquee Event Audience

4. Affects & Effects of all this….
Affects (influences):
Cheese Commercial
Global TV Coverage
Filming Opportunities
National & International Articles
Municipality of the Year Award (FEO)
Effects (results):
Saved/Leveraged Marketing Costs
Increased Revenue Generation & Sources
Increased Sponsorship/Advertising
Filming Fees
Application Fees
Industry Growth
Expanded market attention/awareness for potential relocation
Increased Industry Equity
Affects & Effects of all this….

5. ‘Best In Class Visitor In Brant Experience’G o F r w a d
“Best VIBE”
Tourism Plan 2017 – 2019
‘Best In Class Visitor In Brant Experience’
“Best VIBE” Objective:
Retain & Strengthen ‘Our Space In The Marketplace’.
Strategical Components:
Strengthen existing visitor assets
Improve the quality of the visitor experience
Leverage our ‘inside market’

6. How Do We Execute… 12 Specified Tactics to be Completed:
Expand Visitor Support & Services Across Brant
Further Develop Existing Product
Engage Existing Corporate Meeting/Convention Market
Leverage Existing Sport Tournament Market
Further Design Appropriate Product Pairing
Engage Cycling Tourism

7. How Do We Execute… 12 Specified Tactics to be Completed (continued):
Further Develop Support to Special Event Organizers
Deliver a ‘Filming In Brant’ Strategy
Further Support Existing Cultural Providers
Appropriately Support & Promote Canada 150 Programs
Continue Strategic Data Collection
Continue Delivering Strategic Marketing Campaigns

8. W H E N
AND O w
In alignment with key provincial ministry, regional and local partners and stakeholders, tactics will be engaged throughout various intervals during the 3 year plan period.
Each tactic will have clear performance indicators.
Each tactic will be reported on regularly through the Tourism Advisory Committee and progress measured.
Assessment of the Objectives and Tactics will be done annually through a Tourism Year End Review report submitted through the Tourism Advisory Committee that will also include budget considerations for the following fiscal year.

9. Expected Outcomes… Expected general outcome of the ‘Best VIBE’ Plan:
‘Brant Brand’ Visitor Recognition within the Marketplace
At the conclusion of the 3 year ‘Best VIBE’ plan, when mentioned or identified, the County of Brant would bring to mind of the marketplace a ‘Best In Class’ destination experience; thereby generating a consistent, reliable and developed source of revenue, citizen pride and quality of life.
Expected Outcomes…

10. 2016
County of Brant Tourism Review &
Go Forward Plan