1. Evaluation & Selection of strategies

2. Market entry strategies:
organic growth (By selling more/growing your business as it stands),
growth by merger or acquisition,
Strategic alliances,
licensing,
franchising

3. Substantive growth strategies:
horizontal and vertical integration,
related and unrelated diversification (Related = when it is a similar product to your own unrelated = a totally new direction

4. Limited growth strategies
do nothing,
market penetration, (Look to get deeper into the market improving market share)
market development, (Look to find new users/uses for your product driving growth)
product development (Develop your product as a method of pursuing growth),
Innovation (Do something completely new as a method of driving growth)

5. Disinvestment strategies
Retrenchment (Look to reduce the costs of the business to boost it’s performance,
turnaround strategies (Put a strategy in place to improve performance),
divestment, (Look to remove your investment, possibly over a period of time
Liquidation (Look to have the business sold possibly due to large amounts of debts)
Strategy selection: consider the alternative strategies in terms of:,
appropriateness,
feasibility,
desirability