1. Complete Web and Social Media Analytics

2. Certification and Fees Online Delivery
CONTENTS
Broad Contours
Key Features
Course Content
Course Schedule
Instructor
Certification and Fees
Online Delivery

3. BROAD CONTOURS
Delivery Methodology: Direct to Device; Live, Online, Interactive Sessions
Duration: 7 weeks; 3 hours per week
Course Start Date: Jan 21st , 2017
Schedule: Every Saturday, 09:00 AM – 12:00 PM IST
Fee : INR 14,999 + applicable taxes

4. KEY FEATURES
21 hours of live, instructor-led learning with a focus on hands-on-experience
Comprehensive curriculum that covers web analytics as well as popular social media analytics platforms
Use of case studies and live examples for holistic learning
Prepares you for the Google Analytics Individual Qualification (GAIQ) exam

5. COURSE CONTENT Module 1: Introduction to Analytics
Why Analytics matters?
What is relevant data?
How to use this statistics for better Digital Marketing campaign results?
Using Analytics from Google to calculate ROI
Module 2: Google Analytics (Part 1)
Demographics, Views, Hits, Location statistics
Referrals
Real Time events and Analytics
Audience analytics
Creating Customized Analytics reports
Module 3: Module 3: Google Analytics (Part 2)
Users Flow
Acquisition
Understanding Mobile Analytics
Consumer behavior Analytics
Case Study

6. COURSE CONTENT Module 4: Facebook Insights Module 5: Twitter Analytics
Power of Audience insights
Demographics
Page Likes
Location
Activity Insights
Module 5: Twitter Analytics
Impressions
Profile visits
Mentions
Followers
Engagement
Module 6: WordPress and Instagram Analytics
Instagram - Who is it for?
Difference between Impressions, insights, Engagement and reach
Referrers
SETerms
Popular posts
Organic and Paid Views
Module 7: Case Study
Analysis of campaign ROI using Facebook Insights. Instagram and WordPress Analytics
Real-time Analytics of a Twitter profile for branding insights

7. LEARNING PLAN Twitter Analytics Session Date Time (IST) Module Topic 1
Saturday, Jan 21, 2017
09:00 AM - 12:00 PM
Introduction to Analytics 2
Saturday, Jan 24, 2017
Google Analytics (Part 1) 3
Saturday, Jan 4, 2017
Google Analytics (Part 2) 4
Saturday, Jan 11, 2017
Facebook Insights 5
Saturday, Feb 18, 2017
Twitter Analytics 6
Saturday, Feb 25, 2017
WordPress and Instagram Analytics 7
Saturday, March 4, 2017
Case Study Analysis

8. Ananthanarayanan V INSTRUCTOR Alumnus of IIM Indore.
Founder of Techdivine Creative Services, a digital marketing & social media services agency.
Specializes in delivering ROI (goal oriented) campaigns for corporate brands.
Conducted corporate trainings for participants across 14 industries on Digital Marketing, Branding and Entrepreneurship.
Winner of Global Peter Drucker Challenge 2014, Awarded Best Digital Marketing Professional in India by CMO Council & World Marketing Congress
LinkedIn Profile

9. CERTIFICATION AND FEES
Course Fee
The course fee is Rs 14,999 plus 15% service tax.
Certification Criteria
An exam will be conducted at the end of the course. On clearing the exam with a minimum of 70% marks, training.com will issue a certificate of successful completion.
One re-attempt will be provided in case the candidate scores less than 70%.
A Participation certificate will be issued if the candidate does not score 70% after two attempts.

10. ONLINE DELIVERY Our courses are delivered in the direct to device mode
The live, instructor-led sessions can be accessed from your PC/Laptop using a reliable internet connection
System Requirements
PC/Laptop
Web Camera
Headphone with Mic
Internet connection with > 1Mbps Speed
This self-diagnostic test will verify if you meet the necessary software requirements (webcam, mike and internet speed cannot be verified through this link)

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