1. AJINOMOTO MOVING FORWARD TO THAILAND 4.0
Ajinomoto Co., Inc., Japan
Ajinomoto Co. (Thailand) Ltd.
February 15, 2017

2. The Aspiration Of Ajinomoto Group
‘Eat Well, Live Well'
To create good, affordable seasoning to improve the nutrition of the people
Dr. Kikunae Ikeda
Discoverer of the Umami taste
Saburosuke Suzuki II
Founder of the Ajinomoto Group

3. Creating Values Of Amino Acids For Healthy Life
L-Glutamate
First product based on amino acid “AJI-NO-MOTO”
Analysis
Quality
Assurance
Enzyme research
Technology
Expertise
R&D activities
Food
Biotechnology
Pharmaceutical
/ Health
Ajinomoto is a food company that start with the production of amino acids which are essential for life. Ajinomoto Group conducts a wide range of unique R&D on activities aiming at the creation of new values of amino acids, encompasses the three main areas of “Food,” “Bioscience Products and “Pharmaceuticals & Health.” We are global supplier of amino acid with know-how, technology of amino acid’s application
Ajinomoto Group
is the biggest Global Supplier of Amino Acids in the world
has know-how & technology of application of Amino Acids

4. Ajinomoto Thailand Milestone
Dr. Kikunae Ikeda
discovered umami from seaweed, submitted application of patent
1927
Started to export
AJI-NO-MOTO®
to ASEAN
Ajinomoto Co., (Thailand) Ltd. Established
1908
First AJI-NO-MOTO® launched in Japan
1933
Started selling
AJI-NO-MOTO®
in Thailand
1960
1962
AJI-NO-MOTO® first production
in Thailand (550 tons / year)

5. Ajinomoto Thailand Milestone (Cont.)
Now Ajinomoto Thailand has
3 AJI-NO-MOTO® factories
with 170,000 tons production per year
RosDee® launched
1979
Birdy® canned coffee launched
1993
2017
Ajinomoto always grows with Thais for almost
60 years with sales performance ≈ 41 billion baht
in fiscal year 2016

6. Contribution to Thai Agriculture
• Cassava consumption ≈1,000,000 Tons/year
Total Cassava Consumption in Thailand
For AJI-NO-MOTO®
production
14%

7. ASEAN Business Activity Keywords
Affordable
Price & Package size
Available
Can buy everywhere
Applicable
Local adaptation&
Deliciousness
Acceptable
Local resource &
Environmental friendly
■Propose New deliciousness
■Pursue No.1 deliciousness more and more
■Health & Nutrition
■Apply to more various life style
■Deepen human touch and relation through
enjoying cooking
Attractive to Thai
SMILE DELICIOUS NUTRITION To THAI PEOPLE
5 A
4 A
A เปลี่ยนเป็นสีแดง
เพิ่ม5 A สีแดงหมดได้

8. Ajinomoto Group Shared Value (ASV)
“Creating Shared Value” realized by Ajinomoto way
Improvement in Corporate value
(employee’s salary, capital, advertising, marketing, R&D)

9. Social Issue Matrix for the Ajinomoto Group
Focus on… 1. Food Safety Overnutrition
2. Undernutrition Senior Nutrition
Social Issue Matrix

10. Promote 4 Key Projects Support athletes with nutritional food
CHILDREN NUTRITION
AGING SOCIETY
ADULT DISEASE
SPORT SUPPORT
Support athletes with nutritional food
and amino acid supplement
Support canteen construction and promote better nutrition for needy schools in Thailand’s rural areas
Develop and provide products and services
that focus on health benefits to promote healthy
life of elderly and successful aging society
Here are 4 key project examples that Ajinomoto Group has been contributing to society in the fields of food and amino science by further pursuing the potential of amino acids for healthy life and well-being lifestyle focusing on sport support, children nutrition, aging society and adult disease
Contribute to create better life through extending nutrition knowledge and
well-balanced food to Thai people 10

11. Key Challenges For Ajinomoto Thailand
AGING SOCIETY
ADULT DISEASE
R&D
INNOVATION
MONITORING
SYSTEM
CULTIVATE
NUTRITIONIST
Amino Vital
Nutritional
Guidance
School Canteens
Amino Index
Cancer Screening
CHILDREN NUTRITION
Food Innopolis
Research
Innovative products
What they eat
Muscle Strength
Physical Preparation
SPORT SUPPORT
Regulation
Education support
Food & Nutrition promotion
(Campaigns / activities)
Ajinomoto Group has advanced through the resolution of social issues around the world. In Thailand, Key challenges for us is to make efforts to improve our expertise & uniqueness for healthy life of people via our business strategies
GOVERNMENT
SUPPORT
Contribution to the Healthy lives of Thai People

12. Open & Linked Innovation
FoodInnopolis
University
Government
Ajinomoto
Collaboration
Research
Promote
Nutrition knowledge,
Well-balanced food
and
Amino acid function
Scientific data
Doctors
Teachers
Personnel development
Nutritionists / Scientists
To become genuine food innopolis, Ajinomoto group aims to develop ourselves to improve our corporate value through strong collaboration contributing to customers. Thai Ajinomoto has approx. 3,000 employees including 294 Researchers & engineers and to increase more and more in the future
Ability to
Identify Customer Needs
Create Customer Value
Amino Acids
Technology
Approx. 3,000 employees
294 Researchers & Engineers
10%

13. Recognition Award From Thai Government
Recently received the 2017 honorable Award regarding
“Nutrition Development”
“Ajinomoto for Thais: Better Nutrition, Stronger Nation Project”
It is our great honor recently receiving the award from Prime Minister General Prayuth Chan-ocha regarding children nutrition project

14. OUR MISSION We contribute to the world’s food
and wellness, and to better lives for the future
Ajinomoto Group is continuing our strong mission to grow as an enterprise that “contribute to the world’s food and wellness, and to better lives for the future.” because we wish people worldwide “Eat Well, Live Well.