1. Corporate Design – ESB Student Consulting e.V.
Success Through Design

2. Corporate Design Handbook – ESB Student Consulting e.V.
Content
Overview
Typography
Colors
Picture Use
Logo
Corporate Design Handbook – ESB Student Consulting e.V.

3. Corporate Design Handbook – ESB Student Consulting e.V.
Typography
Text and Clarity
For clarity and ease of reading, please use Palatino Linotype.
Standard: 18pt
Medium: 16pt
Small: 14pt
For all applications - screen or printed !
Corporate Design Handbook – ESB Student Consulting e.V.

4. Our Colors For quick draws Please be aware:
Green to be used for subtitles and as normal differentiator
Orange is to be our highlighting color
For quick draws
RGB
0/0/0
RGB
44/44/44
RGB
96/96/96
RGB
210/210/210
RGB
28/33/71
RGB
16/61/117
RGB
35/107/166
RGB
107/140/24
RGB
237/110/23
Please be aware:
These are our basic colors. Use them wherever possible!
This does not mean that other colors are strictly forbidden (e.g. a lighter blue or grey) in case needed!
Corporate Design Handbook – ESB Student Consulting e.V.

5. Corporate Design Handbook – ESB Student Consulting e.V.
Picture Use
Worth a Thousand Words
As an organization, we want to make sure our graphics not only enhance our presentations, but build an emotional tone that drives our conclusions home on all levels. On the following slides, some guidelines for picture use are given.
Corporate Design Handbook – ESB Student Consulting e.V.

6. Corporate Design Handbook – ESB Student Consulting e.V.
Quality
Pictures should be of high resolution and well executed- blurriness, blemishes, framing issues, and printability should all be evaluated to make sure a picture belongs in a presentation.
Always use the largest available size for a given picture.
Watermarks for stock photo companies, such as the lower picture, are unprofessional and in many cases, illegal to use. Do not use them.
Sometimes, a picture might be perfect for a situation, but may not meet these technical guidelines. In such cases, the picture use is at the consultant’s discretion.
Corporate Design Handbook – ESB Student Consulting e.V.