1. Arts, Culture and Entertainment
R&D Department National Qualifications Authority, UAE October 2016

2. Among the top 10 countries
UAE Vision 2021
Indicator
2012 results
2021 targets
Non-Oil Real GDP Growth
3.2% (Preliminary 2015) 5%
Global Competitiveness Index
Rank 16 ( Report)
Among the top 10 countries
Share of UAE Nationals in the Workforce
0.61% (2015 Estimate) 8%
Emiratisation Rate in the Private Sector
1.08% (2015)
Competitive knowledge economy (selected targets):
Economy diversification
Expansion of the private sector
Emiratisation
Target: A nurturing and sustainable environment for quality living
Emiratis will enjoy the highest living standards, long and healthy lives, first-rate education and well-rounded lifestyles guaranteed by excellent public services and recreational activities, within a safe and rich natural and social environment.
Public authorities will ensure that the people of the UAE can thrive in an environment rich in cultural and recreational activities, including sports and entertainment. Dynamic public initiatives will be complemented by a growing number of privately organised events, festivals and exhibitions.

3. Occupations and Careers Handbook for UAE Nationals
From a range of national activity indicators, twelve (12) industry sectors were identified.
About 20,000 UAE nationals enter the job market every year (Emirates National Development Programme (ENDP). The Handbook acts as an important reference for employment opportunities in the key sectors.
No.
Code
Industry sector 1 A
Government services and public administration 2 B
Community, health and social services 3 C
Business, administration and financial services 4 D
Tourism, hospitality, retail and leisure services including personal care services 5 E
Arts, culture and entertainment 6 F
Education, learning and social development 7 G
Building and construction, estates and assets development and management 8 H
Utilities and infrastructure 9 I
Energy resources – oil, natural gas, petrochemical, chemical and mining/quarrying 10 J
Manufacturing 11 K
Logistics and transport 12 L
Agriculture, livestock and fishery
Arts, culture and entertainment
Job opportunities:
Multimedia designer
Graphic designer
Librarian
Writer
Journalist
Photographer
Film, stage and related director/producer
Announcer on radio, television and other media
Gallery/museum specialist
Example employer
Media corporations, media authorities, radio, TV, libraries, museums, galleries, newspapers, magazines, animation studios, exhibition companies, Abu Dhabi Tourism Authority, centers for culture understanding
From a range of national activity indicators, twelve (12) industry sectors were identified. The sectors were derived from information related to such activities as economic, social context, employment, and population size as well as synergies in the mix of occupational and vocational skills.

4. Key initiatives in arts, culture and entertainment
Museums in the UAE
Dubai Museum
Ajman Fort and Museum
Al Ain National Museum
Al Ahmadiya School
Sharjah Art Museum
Sharjah Museum of Islamic Civilization
Heritage Village in Abu Dhabi
Heritage Village in Dubai
Qasr Al Hosn
Law on cultural heritage
A law on preservation of the cultural heritage of the emirate of Abu Dhabi was passed by H.H. Sheikh Khalifa bin Zayed Al Nahyan, the President of the UAE, on October 12, 2016.
The law aims at protecting, identifying, preserving, managing and promoting Abu Dhabi’s cultural heritage.
The Abu Dhabi Tourism and Culture Authority is to establish two records – one for tangible cultural heritage and one for intangible cultural heritage. Intangible cultural heritage will be incorporated into school curricula.

5. Key initiatives in arts, culture and entertainment
Saadiyat Cultural District
5th edition of the Arabic language forum 13 October, 2016
Under the slogan Arabic is the language of culture
Working papers focusing on the role of the modern theatre and media to protect the language were presented.
"This culture and knowledge development forum is a platform to discuss all matters related to the development of cultural awareness in the community, as well as development of the literary, artistic and cultural and linguistic diversity in the state, said Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Culture and Knowledge Development .
Louvre Abu Dhabi
Guggenheim Abu Dhabi
Sh. Zayed National Museum
Higher education institutions in the UAE offering programmes in arts and culture
Abu Dhabi University: Bachelor of Arts in Arts, Culture and Heritage Management
American University of Sharjah: Graduate Certificate in Museum and Heritage Studies
Paris Sorbonne University, Abu Dhabi:
Bachelor of Literature, Publishing and Media Audio Visual
Master of History of Art and Museum Studies
University of Sharjah: Bachelor of Arts in Art History and Museum Studies
United Arab Emirates University: Minor in Cultural Resource Management at the History and Archeology Department at the College of Humanities and Social Studies
Zayed University: Master of Arts in Museum Studies

6. Arts, culture and entertainment development in the UAE
twofour54 Abu Dhabi is a tax-free media zone dedicated to nurture media businesses and professionals to ensure the growth and sustainability of the region’s media industry.
Emiratisation initiatives in media
New initiatives launched by the National Media Council to facilitate recruitment of UAE nationals and increase the level of nationalization in the media industry
Incentive programmes launched to attract Emirati talent to the media industry with the help of the government bodies and the media institutions
Currently, emiratisation in the UAE media sector stands at a little over 25%.
Dubai Media City (DMC), launched in January 2001 to establish Dubai as the region’s leading media hub, encompasses a media community of over 20,000 people working in over 2000 regional and international media companies.
Image Nation Abu Dhabi is one of the leading media and entertainment companies in the Arabic-speaking world, producing local and international films, documentaries and television content, and is a pan-Arabic broadcaster following the 2015 launch of Quest Arabiya.

7. Arts, culture and entertainment development in the UAE
Expo 2020 Dubai
is likely to create 277,000 jobs
the number of tourists in Dubai to reach 20 million people
EXPO 2020 Dubai
The Mohammed bin Rashid Library in Al Jaddaf, a Dh1 billion project, is expected to open at the end of It will hold more than 1.5 million volumes, 1 million audio books and 2 million e-books, making it the world’s largest electronic collection and the biggest library in the Arab world.
Formula 1 Abu Dhabi
Yas Waterworld
Dubai Parks and Resorts
recruitment roadshows across the country to employ 1000 Emiratis over the next year.
800 Emirati candidates with high school education or below will be provided six months of training.
Ferrari World Abu Dhabi

8. Arts, culture and entertainment activity
Dubai Opera

9. The annual growth rate of compensation of employees at current prices in ‘Arts, recreation and other services’ in 2015 was 7.5%.
The average wage per employee in 2013 in the ‘Arts, entertainment and recreation’ activity was AED 94,000.
The highest average wage per employee was in the ‘Mining and quarrying’ activity with AED thousand, followed by the ‘Financial and insurance’ activity with an average of AED thousand,

10. Employability in the arts, culture and entertainment sector in the emirate of Abu Dhabi
International branch campuses in Dubai offer 237 programmes.

11. Employability in the arts, culture and entertainment sector in the emirate of Dubai
International branch campuses in Dubai offer 237 programmes.

12. Employability in the arts, culture and entertainment sector in the emirate of Dubai

13. Recruitment of UAE graduates
Recruitment of Top Graduates in the UAE – 2016
Bayt.com Middle East Job Index survey (summer 2016)
Salary expectations
Main reason behind the choice of employer
Hiring intention:
Highest %
Banking/finance industry
74%
Hospitality/recreation/entertainment
73%
Telecommunications industry
71%
Lowest %
Government/civil service
58%
Popularity by company type
The private sector is expected to offer the most employment options in the next few months and be the driving force of job growth in the MENA region.
2005: Launch of the Emirates Nationals Development Programme (ENDP) to integrate the UAE nationals in the private sector

14. Arts, design and media as a field of studies
Enrollment in Arts & Design: 1.98% (UAE national & expatriate students)
2013/2014
International branch campuses in Dubai offer 237 programmes.
DUBAI

15. Endorsed qualifications by industry sector
Qualification types:
Principal qualification
Composite award
Component award
Code
Industry sector A
Government services and public administration B
Community, health and social services C
Business, administration and financial services D
Tourism, hospitality, retail and leisure services including personal care services E
Arts, culture and entertainment F
Education, learning and social development G
Building and construction, estates and assets development and management H
Utilities and infrastructure I
Energy resources – oil, natural gas, petrochemical, chemical and mining/quarrying J
Manufacturing K
Logistics and transport L
Agriculture, livestock and fishery
105 endorsed qualifications (as of August 2016)
This slide demonstrates the breakdown of the CAA accredited programmes aligned to the QFEmirates by industry sector. Twelve industry sectors were derived from information related to such activities as economic, social context, employment, and population size as well as synergies in the mix of occupational and vocational skills.
There are no endorsed qualifications in the Arts, Culture and Entertainment sector (as of August 2016)