1. Konect the office to the field like never before.
Collaborative Tourism Infrastructure for Geotourism and Regional Tourism
Digital Disruption meets Tourism
Ken Moule – Global GBM

2. Konect the office to the field like never before.
The Dream
Imagine we could walk through our landscape accompanied by specialists familiar with every aspect of the environment
Informed visitors will extend their visits and build economic prosperity for our regions

3. Rich and relevant visitor experience multiple themes of interest
Concept
Rich and relevant visitor experience
multiple themes of interest
seamless national coverage
Transport
Food and Wine
Geotourism
Ecotourism
Renewables
Cultural Heritage
One App serving content across the nation
Multiple Themes of Interest

4. Project review identified needs for… More Themes for a wider audience
Project Heritage
Project review identified needs for…
More Themes for a wider audience
Cohesive Narrative to hold attention
Continuous Publishing
Moving Froward
Widen co-operation with more groups contributing content
Experiences in the landscape - embrace international Geopark values but not restricted to park boundaries
Geological Society of Australia – Successful App “Brisbane History in Stone and Brick”
Project Successes
Authoritative content
Community engagement
The right delivery
Standardized presentation

5. Accessing Tourism Information
Printed Materials
Yesterday’s media
Dates quickly
Expensive to distribute
Government Information Sites
Hard to collate across sites
No navigable maps
Tourism Industry Sites
Focus on services not experiences
Activity Groups
segmented by interests and regions
Bicyclists, bushwalkers…
Problem 1 – Information is hard to collate
Problem 2 – Promotion focusses on services and not experiences
Problem 3 – Digital Information is not available on location

6. The Next Step - Konect Tourism Bespoke Apps
Accessing Tourism Information
The Next Step - Konect Tourism
One App across all regions and information themes
Shared ITC Framework to minimise project costs
Map Linked rich content and map index to other Apps and publications
Embrace Geological Society of Australia, like Societies and Community Groups
Bespoke Apps
Problem 1 – Hard to know what apps are available
Problem 2 – Content fragmented by region and interest
Problem 3 – Expensive to build and maintain
Problem 4 – Too difficult for small projects

7. I am here, tell me everything you know
Fauna
Birdwatchers, Naturalists
Richness of Information
Natural Vegetation
Botany Group
As we walk through the world – what do we see and what do we miss?
Geology
Professional Societies
Cultural Heritage
Traditional Owners
Points of Interest
Council - Commercial
I am here, tell me everything you know
Activities
Rock Climbers, Bushwalkers
Sustainability and Energy
Special Interest Group B
Engage with communities to build the well informed Digital Tour Guide
Consolidated Network

8. across Regions and Custodians
Seamless Geographical Coverage
Content Aggregation
across Regions and Custodians
Western Walkers Group
Everything on one map
Everything in one App
Eastern District Council
Consolidated Network

9. The Great Australian Continent
Cohesive Narrative
The Great Australian Continent
Our earth evolved over billions of years
Geology and environment interplay to build landscapes
Flora builds on the landscape
Fauna reacts to the flora
Human settlement is responds to flora, fauna and landscape
A framework for building stories that connect sites within each trail
Overarching narrative with sub-stories for each trail and each site, building on the common theme
Consolidated Network

10. Publishing Framework with Custodianship
Community Engagement
Publishing Framework with Custodianship
Community Groups
Multiple partners each own and dynamically update their content
Regional Tourism Authorities
Commercial Operators

11. Realising the Dream
The existing Konect product has been enhanced to deliver a shared ICT framework for visitor information
Cloud database
Entry forms on data custodian desktops
Map linked text, images, voice and video auto-formatted for mobile

12. The World We Walk In Authoritative content Seamless national coverage
Collaborative Information System
Visitors
1. Choose region
2. Interests
Geology
Authoritative content
Seamless national coverage
Rich content
Community Groups
Bicycles
3. Download self guided tour
Regional Tourism Authorities

13. Digital disruption meets Tourism
A different Approach
Empower communities
Digital disruption meets Tourism
Promote the experience
Connect with today’s audience
Celebrate our Uniqueness
On location access without internet
Navigable Maps

14. Leveraging and Strengthen communities
Project Outcomes
Drive economic Growth for the Regions by showcasing their wild open spaces
Leveraging and Strengthen communities
Geotourism, Agritourism, Ecotourism, Cultural Heritage, Experience Travel
Improve international competitiveness
Achieve value for tourism investment
Depth of experience
Connect with the digital age

15. SEGRA Challenge
How might we develop a national  tourism database of self-guided experiences across our regions?
Engagement
Engaging with Tourism Authorities and Community Groups (SEGRA Challenge Item 1)
Address through early engagement with 4 Local Government groups or a Region plus the Geological Society of Australia and similar groups
Content
Choosing themes and standardising presentation for each theme (SEGRA Challenge Item 2)
Engage with relevant community groups

16. Embrace the digital age and get ahead of the pack
Invitation to partner
Pilot Konect on your project
Our dream is to have professional societies, community groups, tourism authorities and commercial operators all contribute to the national database of experiences
We expect to build a network of nature trails, educational walks and diverse experiences across the country
Embrace the digital age and get ahead of the pack

17. DIGITAL TOURISM EXPERIENCE
Contact me to get on board
143 Charlotte Street Brisbane Australia
and mobile
Ken Moule
Chief Executive Officer
Global GBM