1. Managing Director, Intellectual Property and Associate General Counsel
Gretchen Klebasko
Managing Director, Intellectual Property and Associate General Counsel
Legg Mason Inc.

2. Emojis provided free by EmojiOne

3. Emojis Images that are used like text
Represent emotions, ideas, or things
Emojis provided free by EmojiOne

4. Emojis Late 1990’s in Japan 172 pictographic images
No uniformity between sets or between devices

5. Emojis Unicode Consortium Standardizes computer coding
Lists of emojis approved for international communication
Identifies the emoji, does not control the appearance

6. Emojis
Image provided courtesy of GroupLens Research at the University of Minnesota

7. Emojis

8. Emojis

9. Emojis Are emojis subject to copyright? It depends!
Thin level of protection?
Creative
Original
Fair Use?
Merely a symbol/typeface?
Is there a license? Terms of use?

10. Emojis Bitmoji Only for personal use!
Separate license required for commercial use
Right to publicity

11. Emojis Kimoji Apple Emojis Kim Kardashian West legal page
Personal, non-commercial use
Apple Emojis
Launched for iPhone in 2011
Licensing language?
Registered Emojis with the Copyright Office

12. Emojis Check the terms of use Do yourself a favor and get permission
Use reliable rights-free sites for images
Create your own
Do not copy the software code for an emoji font set

13. GIFs
Omgcatsinspace.com

14. GIFs
Graphics Interchange Format
“JIF”
“Choosy programmers choose GIF”

15. GIFs Right of publicity Proper releases (production company, etc.)
Releases from any copyrighted material featured in the GIF
GIF creator licensing

16. Movies/Video

17. Movies/Video

18. Movies/Video

19. Movies/Video

20. Movies/Video