1. Extreme Makeover, Web OPAC Edition
8/1/2008
Extreme Makeover, Web OPAC Edition
Amy W. Helfman
ELUNA Conference 2008

2. Extreme Makeover, Web OPAC Edition
8/1/2008
About the project
Version 18
Iterative design process
This design launched May 2008
Phase 1 completed; phase 2 begins this fall

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5. Extreme Makeover, Web OPAC Edition
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What is color?
Hue
Saturation
Value

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Hue
Red, orange, yellow, green, blue, indigo, violet...

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Saturation
100%
75%
50%
25%

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Value
(brightness, luminance)

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Building a palette

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Typography
One is enough.

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What makes a logo?

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