1. Marketing Resources That Help You To Be “In the Know”
AIG Partners Group KOP Meeting – October 2016
Michelle Miller
Kirsten Lees
Doris Goodson
Jane Hayes
Read from slide.
FOR FINANCIAL PROFESSIONAL USE ONLY - NOT FOR PUBLIC DISTRIBUTION

2. AIG Partners Group Marketing Team
Michelle Miller
US Head of Marketing
Life, Health and Disability
Kirsten Lees
Vice President Channel Marketing
Levi Robinson
Vice President Field and Product Training
I’d like to introduce the AIG Partners Group Marketing that supports you. Read from slide.
Doris Goodson
Director of Marketing
Jane Hayes
Director of Marketing
Nikki Ochab
Associate Director of Marketing
Trevor Keeble
Director Field and Product Training
AIG Partners Group is a sales and distribution unit of American General Life Insurance Company
which is a member of American International Group, Inc. (AIG).
FOR FINANCIAL PROFESSIONAL USE ONLY - NOT FOR PUBLIC DISTRIBUTION

3. Agenda Know where to go – get what YOU need
Know how to use tools – provide added value
Know how to improve communications – with everyone
Read from slide.
FOR FINANCIAL PROFESSIONAL USE ONLY - NOT FOR PUBLIC DISTRIBUTION

4. Marketing Resources Know where to go – get what YOU need
Read from slide.
FOR FINANCIAL PROFESSIONAL USE ONLY - NOT FOR PUBLIC DISTRIBUTION

5. Know where to go AIG Partners Group New Agent Onboarding Playbook
We’re excited to announce that a new Partners Group New Agent Onboarding Playbook will be launched soon. It feature three main topics; People, Products and Process. Call out different areas of the Playbook by reading from the slide.
aig.com/PGNewAgentPlaybook
FOR FINANCIAL PROFESSIONAL USE ONLY - NOT FOR PUBLIC DISTRIBUTION

6. Know where to go New Agent Checklist Compliance Manual
Licensing & Compliance
New Business Processing
Underwriting
eStation
Career Campus
The New Agent Checklist is a critical piece of the On-boarding Playbook and covers key topics that will help agents get up to speed quickly. The checklist is interactive so after the agent reads/reviews an item they can mark it complete. This way they know what they’ve completed and what they still need to review.
FOR FINANCIAL PROFESSIONAL USE ONLY - NOT FOR PUBLIC DISTRIBUTION

7. Know where to go QoL Training Playbook Presentations Product Materials
Training Power house!
QoL Training Playbook
Presentations
Product Materials
Comparison Pieces
Sales Ideas
InsMark Playbook
And More!
Read from slide.
FOR FINANCIAL PROFESSIONAL USE ONLY - NOT FOR PUBLIC DISTRIBUTION

8. AIG Partners Group eNewsletter
Know where to go
AIG Partners Group eNewsletter
Monthly – First Tuesday of the month
Product updates, contests, new resources, etc.
Copy and paste these stories for your use/promotions
In The Know eNewsletter – Coming soon
Legal and compliance news – product and process updates
Read from slide
FOR FINANCIAL PROFESSIONAL USE ONLY - NOT FOR PUBLIC DISTRIBUTION

9. Email Know where to go Webinar Landing Page Upcoming Webinars
No password required!
Calendar links included
Updated monthly
Additional tools & resources
Read from slide
FOR FINANCIAL PROFESSIONAL USE ONLY - NOT FOR PUBLIC DISTRIBUTION

10. Know where to go eStation Product & Marketing Materials
Access to WinFlex & iGo eApp
Sales Tools & Calculators
Recognition Information
Additional tools & resources
Read from slide
FOR FINANCIAL PROFESSIONAL USE ONLY - NOT FOR PUBLIC DISTRIBUTION

11. QualityofLifeInsurance
QualityofLifeInsurance.com Know how to use the tools - Education & Promotion
Read from slide
FOR FINANCIAL PROFESSIONAL USE ONLY - NOT FOR PUBLIC DISTRIBUTION

12. Quality of Life – Protection no matter the Life Stage
Provides variety of conversation starters & selling tools
Consumer focus covering personal needs & Generational Stories
Provides education and solutions for life insurance needs as well as protecting and supplementing retirement assets
Time saving resources include:
Conversation starters – videos & sales tools
Product solutions
Last Spring we launched the QoL consumer website. Read from slide.
QualityofLifeInsurance.com
FOR FINANCIAL PROFESSIONAL USE ONLY - NOT FOR PUBLIC DISTRIBUTION

13. Insurance that’s available when you need it most
Heart strings
Options for today and all of tomorrow’s life stages
I’d like to draw your attention to features that appeal most to Prospects and Clients. Read from slide
Warm quotes about life
FOR FINANCIAL PROFESSIONAL USE ONLY - NOT FOR PUBLIC DISTRIBUTION

14. Quality of Life – Products
Conversation starters
We have some compelling videos your agents can share with our powerful Chris Edwards video and our New Road to Retirement video which is a great conversation starter on QoL Max Accumulator+.
Customer testimonial video –
ABR conversation starter
Road to Retirement video –
IUL conversation starter
FOR FINANCIAL PROFESSIONAL USE ONLY - NOT FOR PUBLIC DISTRIBUTION

15. QualityofLifeInsurance.com/Producers
Learn. Train. Promote. Sell
Features consumer and producer product materials
Product training playbook
Life Insurance Retirement Planning
Generation Matters
We just started the development of a QoL Producer website which will be your one-stop-shop for both Consumer and Producer materials. It will feature. . . Read from slide. The site will be available after Compliance approval which we expect to be in December. Once approved we will of course send out a launch announcement.
FOR FINANCIAL PROFESSIONAL USE ONLY - NOT FOR PUBLIC DISTRIBUTION

16. QualityofLifeInsurance.com
QoL Life To The Max – IUL education for industry professionals & clients
No user ID or password required!
Learn about the potential challenges to a successful retirement
Addresses the need to diversify retirement assets
Provides background on advantages of IUL products
Showcases specific scenarios and the impact it has on retirement assets
Our LIFE TO THE MAX sales tool is featured on our QoL Max Accumulator+ page.
No user ID or password required!
Can turn full scripting on/off – use as educational tool
Learn about the potential challenges to a successful retirement:
Market volatility
Social Security reliability
Tax brackets in retirement
Inflation eroding spending power
Longevity and failure to save enough
Addresses the need to diversify retirement assets
Provides background on advantages of IUL products
Showcases specific scenarios and the impact it has on retirement assets
FOR FINANCIAL PROFESSIONAL USE ONLY - NOT FOR PUBLIC DISTRIBUTION

17. Generation Matters Campaign Know how to improve communications – with everyone
Read from slide
FOR FINANCIAL PROFESSIONAL USE ONLY - NOT FOR PUBLIC DISTRIBUTION

18. Improve Communications - With all Generations
Gain understanding of generational lens we all use
Better understand and connect with others
Improve relationships & communication effectiveness
It helps everyone improve their effectiveness by addressing the generational needs and differences. They are more distinct than you may think.
Each generation was shaped by different and specific milestones and cultural influences. These experiences create a “generational lens” or filter that biases what they say, think and act. Understanding these biases allows us to understand others better.
FOR FINANCIAL PROFESSIONAL USE ONLY - NOT FOR PUBLIC DISTRIBUTION

19. Generational Marketing Campaign Improve sales effectiveness with customers across generations
Consumer & producer materials available – no user ID or password required
Simple, easy-to-use site includes:
Turn-key training program
Conversation starters
Client prospecting for each generation
Infographics that discuss the financial needs/worries by generation
This can also help improve relationships with office staff & co workers. It can even help outside of work in your personal relationships.
FOR FINANCIAL PROFESSIONAL USE ONLY - NOT FOR PUBLIC DISTRIBUTION

20. Generational Marketing Campaign Improve sales effectiveness with customers across generations
Scripted Presentations
Brochures
Videos
Reference Guides
Read from slide.
FOR FINANCIAL PROFESSIONAL USE ONLY - NOT FOR PUBLIC DISTRIBUTION

21. Questions? Read from slide
FOR FINANCIAL PROFESSIONAL USE ONLY - NOT FOR PUBLIC DISTRIBUTION

22. © AIG 2016. All rights reserved.
Thank you!
Read from slide
Policies issued by: American General Life Insurance Company (AGL), Policy Form Numbers 15646, ICC , 15442, ICC and A. Rider Form Numbers 15600, ICC , CA WMDR Rev0914, 13601, ICC , 82012, 82410, 88390, 15972, ICC , ICC , ICC , ICC , ICC , ICC , ICC , 15602, ICC , 15603, ICC , and Issuing company AGL is responsible for financial obligations of insurance products and is a member of American International Group, Inc. (AIG). AGL does not solicit business in the state of New York. Products may not be available in all states and product features may vary by state. Guarantees are backed by the claims-paying ability of American General Life Insurance Company.
© AIG All rights reserved.
FOR FINANCIAL PROFESSIONAL USE ONLY - NOT FOR PUBLIC DISTRIBUTION." Please visit for important consumer disclosure regarding accelerated benefit riders.

23. Read from slide
American International Group, Inc. (AIG) is a leading international insurance organization serving customers in more than 130 countries.. AIG companies serve commercial, institutional, and individual customers through one of the most extensive worldwide property-casualty networks of any insurer. In addition, AIG companies are leading providers of life insurance and retirement services in the United States. AIG common stock is listed on the New York Stock Exchange and the Tokyo Stock Exchange.
Additional information about AIG can be found at | YouTube: | LatestNews | LinkedIn:
AIG is the marketing name for the worldwide property-casualty, life and retirement, and general insurance operations of American International Group, Inc. For additional information, please visit our website at All products and services are written or provided by subsidiaries or affiliates of American International Group, Inc. Products or services may not be available in all countries, and coverage is subject to actual policy language. Non-insurance products and services may be provided by independent third parties. Certain property-casualty coverages may be provided by a surplus lines insurer. Surplus lines insurers do not generally participate in state guaranty funds, and insureds are therefore not protected by such funds.