1. November Instore Excellence Submission
December 11, 2017

2. The Objectives:
The objective of this display was to create an innovative looking display off shelf that will create brand awareness for the new Fabric brand. Display will be used to support the Fabric brand launch in the US
The display must be eye catching and have a look that matches Fabric’s design essence.
FABRIC USES INNOVATIVE DESIGN, PIONEERING TECHNIQUES AND FRESH THINKING TO CREATE UNIQUE AND WORLD FIRST CYCLING PRODUCTS.
FUNCTION – PERFORMANCE – TECHNOLOGY – ERGONOMICS - ELEGANCE
Easy for the shopper to see and feel the most popular, award winning line of Fabric cycling products.

3. Initial Ideations

4. Concept 1

5. Concept 2

6. Concept 3

7. Concept 4

8. The Winning Design

9. Actual
Production
Sample
Approved
Final
Rendering

10. The Solution:
Constructed from a combination of Corrugated and foam-core.
Most facings can be interchanged with different product
Display covers 6 categories, Holds 14 skus, 60 items total
Brand graphics have been printed on both the front and back of the display
GNI packs the display empty. Packout is designed to be simple to open and load product at the distribution center
Same display will support the product launch globally

12. The Nuts & Bolts Project: #16SJ90373 Quantity Produced: 200
Selling Price: $142.73
Retailer: Premium Bike Shops
Value of Product Merchandised: >$2,239.40
Longevity of Retail: 6 months