1. Internship Presentation
Seung-hoon Jeon, Mingon Cho, Kasia Debska, Hannah McEvoy

3. Katarzyna Dębska
Hannah McEvoy
Seung-hoon Jeon
Mingon Cho

4. About Shinhan Background Information Mission Statement Core Values
Vision
Policies
Strategy
Corporate Structure
Organisational Management

5. Background Information
Headquarters - Seoul, South Korea.
First bank that was established in Korea by Kim Jong-Han ; formally known as Hanseon Bank in 1897.
The bank was successful because despite lending out money at twice the rate that it borrowed it at, the interest rates at Shinhan were still far lower than elsewhere in Korea at that time.
Reestablished in 1982.
Part of the Shinhan Financial group, along with Jeju Bank & Chohung Bank,
Began as a small enterprise; capital stock of KRW 25 billion, 279 employees & three branches.
Today - total assets = KRW trillion, equity capital = KRW 9.7 trillion, 10,741 employees & 1026 branches (2006).
As of March 31, 2013, the Shinhan Group had total assets of KRW 313,664,350 million and total equity of KRW 28,525,992 million.
Shinhan Bank, formally known as Hanseon Bank was first established in 1897 by Kim Jong-han. Headquarters reside in Seoul, South Korea and the firm currently belongs to the Shinhan Financial group, along with Jeju Bank & Chohung Bank. As of March 2013, the Shinhan Group has total assets of KRW 313,664,350 million, around 1026 branches and responsible for more than 10,741 employees.

6. Mission Statement
Today, Shinhan Banks mission is to ‘Benefit the world with the power of finance’ - delivering and sharing compassionate finance to their customers for a better future.

7. “COMPASSIONATE FINANCE SHARING THE FUTURE”
Through this theory of ‘compassionate finance’ Shinhan have created a basic methodology and orientation to benefit the world;
To help customers achieve their goals through timely financial products and services.
Produce good returns on consigned assets.
CREATIVE FINANCE: pursue different products, service and asset management in a new environment.
Create the ‘Shinhan Value’ through seeking mutual growth in both customer and societal value = win-win cycle.
“COMPASSIONATE FINANCE SHARING THE FUTURE”
Benefit the world from creating a virtuous win-win cycle through creative finance

8. Core Values,Policies & Strategy
Customer-oriented
Trust
Differentiated service
Partnership
Social contribution
Shinhan Bank has 5 main core values, which they base their polices and strategies on in their day to day operations.
Firstly, Shinhan aim to growth with customer through honestly and trust, fulfilling their CSR responsibly to society. They aim to listen and give customers a voice through trust, offer differentiated products and services better than expected by customers. Help customers succeed as SHinhan realise their profits come from customer profits, and actively pursue CSR activities.
Maximise organisational cohesiveness through mutual respect amongst group companies, departments and individuals. In addition to enhancement of communication on a free and daily basis, treating all members fairly without prejudice or bias. Using teamwork to meet respective goals and responsibilities, collaborating to maximise common interests through consideration and respect.
Carry out activities through setting challenging goals, seek specific ways to attain them with strong commitment to the task. Carry them out with strong execution to get things done, learning constantly through self-developments, and overcome crisis be never being afraid.
Work with initiative, responsibility and ownership, becoming a proud member of Shinhan. Use others and intrinsic passion to drive us in works, in a fun work environment encouraging positive thinking.
Finally, lead the market through differentiated competitiveness through creative thinking, seeing better ways of business and overcoming stereotypes an obstacles. Innovate and differentiate as a competitive edges, though constant continuous improvement.
Mutual Respect
Greater emphasis communication
Fairness
Teamwork
Pursuit of the common interests
Towards the best
Challenging goals
Strong execution
Self-development
Overcoming of a crisis
Ownership
Pride
Self-driven
Fun
Responsibility
Initiating Change
Creative Thinking
Innovation
Competitve edge
Continuous Improvement

9. Vision
Shinhan has a vision to become a number one bank creating a new future that is loved by all. The banks wishes to share this vision with their customers, set new banking trends through change and innovation. In addition to creating a harmonic employee environment to make a proud workforce.

10. Corporate Structure
Shinhan realise their customers are the reason for their operations and without them the firm would not exist. Therefore Shinhan customers are at the top of their organisational structure. Following this is local & regional branch divisions that deal directly with customers, then business units i.e. corporate banking, risk management, credit analysis - that take care of larger issues (i.e. company contracts & the four functional areas). Ending with the president & CEO, BOD & general meeting shareholders. This diagram flows down showing the level of importance of each stakeholder.

11. Organisational Management
Shinhan base their management of trust on coexistence with primary stakeholders; employees, customers, shareholders & society. Internally, managers aims to build employee relationships based on trust & respect. This employer - employee relationship helps move both stakeholders towards a common company goal. Externally, carry out full CSR to promote value of customers, shareholders & society.
Management have three main principals to uphold in Shinhan, which they must integrate into their management style.
Good onsite management to ensure Shinhan is a strong bank, with clear communications for an open management team.
Proactive action management in which once a goal is set it should be achieve by all cost.
Finally, emphasis on basic management practices that pursue change and reform in organisational management.

12. Customer Survey
Questions
Results
Analysis
Evaluation
Recommendations

13. Basic Participant Information

14. Bank Accounts

15. Participants Preference Towards Appropriate CSR (Corporate Social Responsibility) Activity for Shinhan Bank
Most of students said CSR is quite important in these days, but they don’t know about CSR activity of Shinhan bank. Also They couldn’t participate it well. Over 80% said there is no experience about Shinhan CSR. More than 40 students said they want to get scholarships from Shinhan. After this season we recommend that Shinhan make scholoarships.

16. Number of Participants Aware of Shinhan Bank’s CSR Activities

18. Participant Difficulty with ATM Machines
easy-34
very easy-21
This graph is about using ATM of Shinhan. Many people said it is not easy. Some foreign students said it’s too complicated to use and they should press many buttons to withdraw money.
Not easy-44

19. Recommendation 1 2
1. Pictures(Poster)
2. Leaflet
3. Events 3 4 5 6

20. Types of Advertisements for Shinhan Bank that Have Been Seen by Survey Participants
Q16
TV Advertisements is the largest voted for type of advertisement overall. Second to this, participants have NEVER seen Shinhan advertisements. Third (2/3rds less than TV) is Internet.
TV advertisements seem to be successful, continue with this - possibly increase TV ad budget - more appealing/stand out ads to get more people noticed.
A really huge amount of people have NEVER seen any form of advertisement. WHY? i.e. does not stand out, is not noticeable, TV ads not often enough. (Back to Q1 - more appealing ads more often - possibly try NEW types of ads). ALTHOUGH - many participants = international students. International students do not watch Korea TV (where most noticed ads are) because cannot understand or have access to TV - therefore data maybe unreliable and inaccurate.
Internet ads is a massively increasing trend. More and more people interested in this area (i.e. competitors - need to compete) Increased and invest majority in ecomerce ads - especially social media. Only a few people seen ads on internet - maybe less often, less noticeable and wrongly targeted websites.

21. Number of events/advertisements each survey participant has noticed of Shinhan Bank around KNU
Q17
MORE THAN HALF participants never seen any events/ads about KNU Shinhan Bank Branch around KNU. Only 5 seen more than 3 times & many only seen the once.
Why has participants never seen this? i.e. new students/international (not been at KNU long) making survey result bias/unrealistic. OR Shinhan never/very little holds any events or has any ads OR non participants have known about events held (events badly advertised)/advertisements placed in areas where participants have not been. Since many participants BUSINESS ADMIN’ students at KNU - bank should have directed ads & events at them mainly as would be more interested (LT prospects (business banking)).
RECOMMENDATION: Make MORE & better advertisements & places them in areas everybody well seen and notice them (i.e. bigger, brighter, Global Plaza). Make more regular events held by the back, to boost customer satisfaction and get the branch more recognised.

22. Q21
Majority of participants = (1) satisfied & (2) somewhat satisfied with KNU Shinhan banks branch in customer service.
0 participants are dissatisfied/very dissatisfied which is very good news for Shinhan KNU branch.
ALTHOUGH - not many are very satisfied which means there is room for improvement within the branch. Somewhat satisfied is not good enough; Shinhan need to aim higher and therefore improve customer service levels.
BUT what is the reason for this? (1) Poor level of english/foreign language within the bank for international students. Cannot open a bank account without Korean helper - i.e. staff no english & Korean application forms. (2) Branch staff many not be helpful enough. (3) Difficult to use bank services.
RECOMMENDATIONS: Staff (maybe just 1 or 2) with fluent english language. English application forms/leaflets around the banks (i.e. easier for international students to use services alone). More training for staff on customer service to increase customer satisfaction - incentives (i.e. through the use off feedback forms) for staff delivering exceptional service levels.

24. Recommendation - Fresher’s Fair - - Expected result -
In March – start of semester 1; attract new students.
Incentives
Candy
Stationary
Coffee coupon (i.e. 20% off)
Money back
Bank staff & KNU students with Shinhan account attending booth.
Explaining benefits of student account with Shinhan
- Expected result -
Attract Fresher’s for SHINHAN Bank account before competitors (i.e. Daegu Bank).
Fresher’s aware of KNU Shinhan branch location.
Long-term loyal customers; i.e. future business.

25. Internship Activities
Buinsa Temple
Moonkyung Pass
Baseball Game
Cinema
Group Work

31. Do you have any question?
Thank
You
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