1. Creating a Competitive Advantage with Cloud
Daniel Corry
TAR, Seagate CSS

2. Agenda
Market Trends
Observations
Key Takeaways

3. Data Growth Is a Major Headache
Need more capacity & capabilities; e.g., compliance, monetization, analytics, preservation, and collaboration
Non-traditional/cloud-storage solutions from new vendors to fill these gaps:
Commodity hardware
Open-source software
Extreme automation
Ruthless standardization

4. IT Top Priorities 32% increase use of virtualization 32%
information security initiatives
29%
improve backup/recovery
Source:2014 IT Spending Intentions Survey, Enterprise Strategy Group, Inc.

5. IT Top Priorities 25% manage data growth 23% use more cloud services
21%
disaster recovery initiatives
Source:2014 IT Spending Intentions Survey, Enterprise Strategy Group, Inc.

6. Key Investments 72% cloud services 52% storage infrastructure 52%
virtualization software
Source:2014 IT Spending Intentions, Enterprise Strategy Group, Inc.

7. Virtualization Trends
66%
x86 workloads are virtualized
59%
vmware share, 21% growth
25%
hyper-v share, 62% growth
15%
deploy multiple hypervisors
100%
projected increase by next year
Source: December, 2013 IDC

8. Cloud Trends 70% use cloud services today 20%
13% spike from 2013
use cloud services today
20%
11% drop from 2013
plan to use cloud services
cloud adoption
is moving faster
than expected
Source:2014 IT Spending Intentions, Enterprise Strategy Group, Inc.

9. Cloud Trends
Source:2014 IT Spending Intentions, Enterprise Strategy Group, Inc.

10. Observations

11. What is Evolution?

12. Evolution

13. Efficiency & Performance
1985 Camaro IROC-Z28 (5.0L TPI)
0-60 mph 6.9 Quarter mile 15.0
2014 Chevrolet Impala LT (3.6L)
0-60 mph 6.1 Quarter Mile 14.6
2014 Chevrolet Spark EV
0-60 mph 7.8 Quarter Mile 16.1
Nostalgia doesn’t help compete with newer, faster technologies

14. Cloud Revolution
The New Deal for Storage
Cloud Storage is where virtualization was 5 years ago Today over 70% of x86 platforms are virtualized “Time to work with the server huggers” -January 7, 2010, Mark Bowker, ESG

15. The Classic IT Problem 1 2 3 Many objectives with shrinking budgets
Be seen as a revenue generator, not a cost center 1 2
Do more
Maintain Compliance and NEVER go down 3

16. The Classic IT Constraint
80% to 90% of today’s IT budget is devoted to keeping the lights on:
Classic solutions lock managers into proprietary architectures for years
Married to your storage architecture
Increasing need to keep everything online all the time

17. The Classic Cloud Constraint
Access
Security
Control

18. The Classic Cloud Constraint
: Top 3 barriers of entry
Cloud solutions have matured
Concerns have been relieved
Nearly 90% using or plan
Access
Security
Control

19. Competing With a Modern Strategy

20. Main Aspects to Cloud Features Elastic Reliable Virtual Availability
Security
Types
IaaS
PaaS
SaaS
Modes
Private
Public
Hybrid
Technology
Virtualization
Deduplication
Monitoring
Replication
Storage Tiering
Expanded Svcs
Monetizing data
New XaaS offerings
Secured Data Anywhere
Service Options
Backup as a Service
DR as a Service
Data Tiering Service
File Sync/Share
Source: EU CORDIS
© 2010 Quantum Corporation. Company Confidential. Forward-looking information is based upon multiple assumptions and uncertainties, does not necessarily represent the company’s outlook and is for planning purposes only.
© 2010 Quantum Corporation. Company Confidential. Forward-looking information is based upon multiple assumptions and uncertainties, does not necessarily represent the company’s outlook and is for planning purposes only. 20 20
© 2007 Quantum Corporation Confidential 20

21. Competitive Advantage
Backup, Recovery, DR, and Data Tiering
Time to results
Eliminating Down-time: “Point-and-click loyalty”
Ubiquitous data access
Recovery v. System Readiness
Application ready on prem or in the cloud
Improve customer satisfaction
Responsive v. Reactive

22. Value of Cloud Systems & Solutions
OPEX v. CAPEX
Optimize budget spend
Eliminate costly maintenance
Extension of IT staff
DR Validation
Testing
Assessments
Virtualization flexibility
Physical to Virtual
Quickly and efficiently ‘spin up’ servers/applications
Data Center Certification
SSAE 16, SOC 2

23. Reality Check April 13, 1992 DATA protection, recovery and resumption
Chicago River Underground Flood shuts down businesses for weeks
Actual physical losses estimated at $1.95B
Chicago Mercantile Exch shutdown lost an estimated $25B in trading
Hundreds of small businesses never reopened.
“Two out of five business experiencing a disaster, go out of business within five years. Business continuity plans and disaster recovery services ensure continuing viability” –Gartner
DATA protection, recovery and resumption
Critical to IT centric recovery solution
Business may place this secondary on its list (Forrester Report)

24. 312 twisters, 7 states, 226 occurred within a 24-hour period
Tornado: 4/25/11
~$11 Billion in Damages
312 twisters, 7 states, 226 occurred within a 24-hour period
National Weather Service tracked in that 3-day period tornadoes across 7 states including Alabama, Arkansas, Georgia, Mississippi, Tennessee, Virginia, New York and Canada.

25. $20 Billion Hurricane Sandy: 10/29/12 Affected 24 states
Estimated insured losses
Second only to Hurricane Katrina
Hurricane Sandy
For One/Fourth of the United States --- Hurricane Sandy Was Not a Dress Rehearsal
Almost a week prior, the National Weather Service was projecting major flooding along the eastern seaboard
Federal, state and local officials readied their emergency preparedness plans
Businesses and Residents in low-lying flood areas were advised to evacuate
And still no one truly EXPECTED the amount of damage that was left in the wake of Hurricane Sandy
According to the Wall Street Journal (3days ago) The estimates Hurricane Sandy may cost the insurance industry up to $20 billion, a tally that would put last week's devastating storm second only to 2005's Katrina for insured losses, according to a new damage estimate.
(CLICK)
Wall Street Journal, Nov. 2, 2012

26. Power
What about my critical applications if the power is out for longer than
12-24 hours?

27. What if my IT team can’t get to the Data Center?
Staff
What if my IT team can’t get to the Data Center?
Arleen: “Every Disaster Recovery Testing exercise I’ve ever read about…involved the IT staff coming in on a weekend
and shutting down a few “non-essential” servers and networks.
When you were managing

28. Tape Storage Where are my Tape Backups stored?
How quickly can I access them?

29. Business Needs Businesses Demand Sub 24-Hour Recovery
Backup alone, will not achieve sub-24 hour recovery
Source: Gartner Group
Gartner survey results
Today more than ever faster recovery times are required to keep businesses profitable and compliant with industry regulations.
The results of a survey conducted by Gartner uncovered the following results:
Roughly 60% of all companies responded that they require 24 hours of less recovery times for their key systems, applications and data
These increasingly aggressive recovery time requirements are the catalyst behind the evolution in data protection and disaster recovery technology

30. The Cloud Can Help
Choosing the right type of cloud can help mitigate your risks!
Infrastructure as a Service (IaaS) can only solve part of problem
Disaster Recovery as a Service (DRaaS)
Addresses all the challenges
Economies of scale
All DR resources are provided
Offsite team to manage your recovery

31. Cloud v. Legacy Strategies
$$$$
Hot site
Warm site
Cost
Cold site $
Seconds
Hours
Days
Weeks
KEY TAKEAWAY: The cost of fast recovery has been drastically reduced for me
Key points:
Hot sites and warm sites used to require duplicate equipment, secondary sites, and more manpower
Businesses could do DR really cheap if they used tape and a cold site.
But cold site recovery is very slow – timing that does not meet the needs of most organizations today
When companies use cloud for DR, they can take advantage of shared infrastructure and virtualization technologies. A hot site or warm site in the cloud is much more affordable
Recovery Time

32. Cloud v. Legacy Strategies
Yours, Theirs, or Ours
$$$$
Hot site
Shared Infrastructure
Warm site
Cost
and/or
Private Infrastructure
Cold site $
Seconds
Hours
Days
Weeks
KEY TAKEAWAY: The cost of fast recovery has been drastically reduced for me
Key points:
Hot sites and warm sites used to require duplicate equipment, secondary sites, and more manpower
Businesses could do DR really cheap if they used tape and a cold site.
But cold site recovery is very slow – timing that does not meet the needs of most organizations today
When companies use cloud for DR, they can take advantage of shared infrastructure and virtualization technologies. A hot site or warm site in the cloud is much more affordable

33. Key Takeaways

34. Creating Value With Cloud
Identify Workloads
Data Protection
File Share
Data Tiering
CRM/Office Support

35. Creating Value With Cloud
Security Concerns
Physical Access
Encryption
Geographic data dispersion
Yours, Theirs, or Ours
Private, Public or Hybrid

36. Creating Value With Cloud
DIY v. Converged Solutions
Open source v. Proprietary
Hybrid approach, on/off prem, federated

37. Seagate CSS group
Seagate Cloud Systems and Solutions provides the tools to compete in today’s marketplace:
Private Cloud
Public Cloud
High Performance Computing
Components and Services

38. CSS Competitive Advantage
Truly Unique Combination! + +
Majority of cost = disk & systems
Disk drive innovation opportunity
> 2,000 petabytes of storage shipped in 2013
Cloud Storage Expertise
43,000+ cloud storage customers

39. Seagate CSS Systems and Solutions
Private Cloud
Solutions installed in Customer data center
Operated by Customer or by Seagate
Flexible financing / ownership options
Object/File Storage Appliances and
Hardware Reference Designs
Solutions for DIY Customers
High quality building blocks
Services
Disk based storage
Flash storage
StrataStor
Racks
Modular Enclosures
Embedded Storage Platforms
Disks and Flash
Embedded Application Platforms
StrataStor
Enclosures
Hybrid
eVault Cloud
Services
Lustre Based Solutions
CS-1500
CS-6000 &
CS-9000/T
Secure Data Appliance
Hadoop on Lustre Connector
Components for custom HPC solutions
StratoStor
OneStor
Public Cloud
Services provided over the Internet
Solutions are installed in Seagate’s data centers
Performance
Computing
Market Leading Solutions
High Quality Components
ClusterStor
Bottomless and Forever
Object Storage Service
Plug ‘n Play
NAS Gateway

40. Thank you!