1. Central Pennsylvania Workforce Investment Area
Creating a Demand Driven Workforce System in Central Pennsylvania

2. Demand Driven System: Introduction

3. Pennsylvania’s Workforce Investment Areas
Introduction
Pennsylvania’s Workforce Investment Areas

4. Introduction – Demand Driven System
From Chaos Scenario to Ideal Scenario
“Business Model”
Defining the “System”
Mapping the Economy
WIB Role in Demand Driven Workforce System

5. Status Quo - Chaos Scenario
Introduction
Status Quo - Chaos Scenario
Strategies based on “intuitive knowledge”, “anecdotal evidence” or even guess work
Programs primarily job-seeker focused
Companies are seen functionally as “employers”, i.e. users of the system rather than wealth generating organizations in need of a skilled workforce to remain competitive
Education & economic dev. do not see themselves as related to each other or to workforce development
Grants written for capacity building or organizational maintenance, not to advance integrated strategies

6. Ideal Scenario Data driven analysis
Introduction
Ideal Scenario
Data driven analysis
Understanding of competitive industries
Integrated planning & strategies
Employer-focused business model
Development of integrated system top priority

7. Demand Driven System Section 1.
Workforce Business Model
Demand Driven System Section 1.
Workforce
Business Model

8. Business Model - Manufacturing
Workforce Business Model
Business Model - Manufacturing
Customer – Buyer of “goods”
Product – “Goods” buyer demands
Process – Production-line/facility
– Just-in-time, lean, ISO, Baldridge
– Competition, timeline, quality
Profit /Return – Highest margin w/quality product
– Increase value for shareholders

9. Business Model – Workforce
Workforce Business Model
Business Model – Workforce
Customer – Employer
Product – In-demand skilled workforce
Process – Macro workforce system
Return – High ROI for local/regional economy

10. Workforce Business Model
Employer Customer
Workforce system’s only customer
“Buyer” of workforce system product
All workforce resources & activity benchmarked to demands of employers

11. Workforce Business Model
Product
Skilled workforce
Defined by employer
Impacts on job-seekers

12. Workforce Business Model
Process
Alignment of resources (Workforce, Education & Economic Development)
Measurement of current/future demand
Strategic management of labor supply
Continuous improvement of working processes
Investment decisions driven by results and customer satisfaction

13. Demand Driven System Section 2.
Defining the “SYSTEM”
Demand Driven System Section 2.
Defining the “SYSTEM”

14. Defining the “SYSTEM”
Section 2:
SYSTEM Definition
The macro SYSTEM includes any resource, activity or organization that directly impacts the knowledge, skills and abilities of individuals in the labor supply AND/OR where a mission contributes to a consistent and reliable supply of labor.

15. Primary Processes of the System*
Defining the “SYSTEM”
Primary Processes of the System*
Prepare, educate and train
Match people and jobs
Attract and retain business & talent
* Borrowed w/permission from Ronald Painter, Executive Director, Three Rivers Workforce Investment Board and the Three Rivers WIB – Pittsburgh, PA

16. Macro Workforce “SYSTEM”
Defining the “SYSTEM”
Macro Workforce “SYSTEM”
One Stops
Career & Technical Education
Post Secondary Education
K-12 System
Industrial Dev. Corp.
Chambers
Industrial Resource Centers
Research Institutions
Manufacturing Associations

17. “Profit”/Return Generating highest possible ROI
Defining the “SYSTEM”
“Profit”/Return
Generating highest possible ROI
Maintain/grow wealth generating industries
“Selling”/placing as many high skilled workers at the highest possible wage.
Defining the “SYSTEM”

18. Demand Driven System Section 3.
Mapping the Economy
Demand Driven System Section 3.
Mapping the Economy

19. Target Marketing to Employer Customer
Mapping the Economy
Target Marketing to Employer Customer
Is every employer important?
Are all employers customers of the system?
Can the system provide quality service to every employer in the local/regional economy?
Do some customers provide a higher “return” (i.e. ROI for local economy)?

20. Industry Cluster Research
Mapping the Economy
Industry Cluster Research
Means of segmenting and mapping economy
Identification of most “competitive” industries
Assists “SYSTEM” in identifying “Target Markets”
Provides pathway for workforce investment with high “return”
Provides information, but does not make decisions

21. Industry Cluster (IC) Intelligence
Mapping the Economy
Section 3:
Industry Cluster (IC) Intelligence
IC provides the systems with the following:
Map of local economy
Most competitive industries/companies (defined locally)
Occupations in key industries
Skills required of occupations
Capacity to develop required skills in labor force

22. Industry Partnerships
Mapping the Economy
Industry Partnerships
Focused on competitive clusters
WIB organized but industry led
“Qualifying the Buyer”

23. Industry Partnership - Purpose
Mapping the Economy
Industry Partnership - Purpose
Industry & market expertise/intelligence:
Local/regional competitive advantage
Supply chains - input/output linkages
Workforce requirements, career ladders & pathways, skill-sets
Domestic/global competition

24. Centers of Excellence*
Mapping the Economy
Centers of Excellence*
The competitiveness of employer customers requires more then a skilled workforce.
To maintain competitiveness, key industries must be surrounded with a vast array of integrated & aligned resources.
* Borrowed w/permission from Scott Sheely, Executive Director, Lancaster County Workforce Investment Board and Lancaster WIB, Lancaster, PA

25. Centers of Excellence*
Mapping the Economy
Centers of Excellence*
Innovation & Entrepreneurship
Technology Transfer
Research and Development
Training & Maintenance of Skilled Workforce
Workforce Pipeline Strategies/K-12 Linkages
* Borrowed w/permission from Scott Sheely, Executive Director, Lancaster County Workforce Investment Board and Lancaster WIB, Lancaster, PA

26. Demand Driven System Section 4.
WIB Role in Demand Driven System
Demand Driven System Section 4.
WIB Role in Demand Driven System

27. WIB Role in Demand Driven System
One Stop System
Business Development Networks
Youth Systems
Incumbent Worker Training
Integrated Workforce/Economic Development Strategies

28. Management of One Stops - Demand Driven System
WIB Role in Demand Driven System
Management of One Stops - Demand Driven System
Understanding of customer & economy
Management buy-in of business model
Change in culture and mores
All activity with job-seekers – regardless of funding stream – is linked to documented needs of employers

29. One-Stop – Relevance to Employer
WIB Role in Demand Driven System
One-Stop – Relevance to Employer
Services geared to competitive industries
Add-value – fulfill significant unmet demand
Viewed as essential to reaching local talent
Benchmark: 10% - 15% of $$ generated from non-duplicative fees

30. Business Development Systems
WIB Role in Demand Driven System
Business Development Systems
“Real-time” labor exchange
Extensive, systematic, ongoing, strategic engagement with key industry clusters
Development of long-term relationships
Cataloging industry data, one company at a time
Not an “island” but part of broader comprehensive system

31. WIB Role in Demand Driven System
Youth System
Youth system must be a pipeline strategy to support competitive industry clusters
Current & future occupational intelligence must drive all pipeline strategies
Strategies must go beyond youth to include engagement with superintendents, parents, teachers & employers

32. Incumbent Worker Training – Demand Driven System
WIB Role in Demand Driven System
Incumbent Worker Training – Demand Driven System
Proactively identifying training needs – knowing training plans of key industries
Swift response to funding opportunities – communication networks
Driving the “SYSTEM” to “just-in-time” training services
Linking incumbent training needs of key employers to other resources

33. Integrated Workforce Initiatives
WIB Role in Demand Driven System
Integrated Workforce Initiatives
Focusing local economic strategies on retention & growth of key industries
Link labor force & economic intelligence to statewide & local attraction efforts
Align, integrate & unify resources of regional economic entities on the demands of key industries and employers

34. Integrated Workforce Initiatives cont.
WIB Role in Demand Driven System
Integrated Workforce Initiatives cont.
Assessment of regional education capacity against skill-sets of employer customers
Ongoing gap analysis
Finesse K-12 and AVTS agendas
Leverage Academic Research:
Industry cluster forecasts & economic impacts
Occupational demand forecasts
Training and skill set assessment

35. Demand Driven System Summary

36. Demand Driven System Requires integration of:
Summary
Demand Driven System
Requires integration of:
Workforce Development
Economic & Industrial Development
K-12, Post Secondary & Training System
Next steps could be a multi-disciplinary integration in the spirit of WIA

37. Central Pennsylvania Workforce Development Corporation
For more information:
Central Pennsylvania Workforce Development Corporation
3 Kelly Square, Route 15 North
Lewisburg, PA 17837