1. Country report
2016

2. Promoting the Guernsey Breed in the UK

3. How do we promote the Guernsey Breed in the UK?
Agricultural Shows
Website
Social media
Herd owners develop and sell Guernsey products
GGBP
Actively look to export animals
Promote the breed for use in cross breeding
Agri shows, major & minor some int’l All Breeds & calf shows
Web presence essential, advertise available bulls etc
Social media, facebook twitter
Herd owners very proactive & innotive –
Young Bull scheme still going strong
DG actively seeking out export opportunities
Tpromotion of breed in nat press

4. Winning at Championship level raises the breed profile
Agricultural shows are still popular in the UK and provide an excellent opportunity to show the modern guernsey cow to the public & other breeders.

5. Sponsorship
Engaging the next generation in showing has been challenging but rewarding with national sponsorship from a leading feed company proving popular. We are constantly looking for new sponsors to help promote the breed.
We have used sponsorship from a national feed company to promote the calf classes at shows across the UK in an effort to encourage the future generation

6. www.guernseycattle.com EGCS Website
No business can afford to be without a web precence

7. Social Media Lots of UK Guernsey breeders have their own facebook page
Follow these:
UK Guernsey Cattle
UK Guernsey Export Group
Guernsey Solutions
The Guernsey world is very active on facebook

8. Exporting Animals Italy New Organic herd established in the Po region
Holland
Youngstock & cows in calf are in demand
Escorted herd visits for potential buyers

9. Exporting
Farm tours for interested buyers
Selection of animals
Export

10. Promoting the Guernsey for Cross Breeding
Flyers in national dairy magazine & farming press

11. GGBP EGCS actively identify, collect & market future young bulls.
Sales in the UK & markets abroad.

12. Getting the message out there
Advertising pays
Social media such as facebook is free
Use lots of pictures
Update & change profile pictures often
Promote your business, advertise farmers markets you attend
Promote new product lines
Take advantage of any opportunity to promote/sell

13. Young Handler Workshops

14. Selling Direct to the consumer
Brown cow organics
Leighgrange
Berkeley
Suffolk Farmhouse
Laceys Family Farm
Aunty Moos
Chew Moos
Nells Dairy
Brymor
Briddlesford
Kelsmor
Hinxden
Red Barn Farm
Tiresford yoghurt
Some of the many Guernsey farms who have taken steps to promote the breed & sell products direct to consumers
Selling Direct to the consumer

15. Selling Direct to the consumer - Milk Vending machines
Milk vending machine becoming increasingly popular

16. Guernsey Beef Increasingly popular Steers slaughtered 8-10 months
All sold on Facebook or to local businesses
Promoted by a celebrity chef as the best beef

17. Soft cheeses are very popular in the UK
Soft cheeses allow quick turnaround of product, brie can be ready in 2 weeks and mature or ripen up to 9 weeks
Soft cheeses allow a quick turnaround of product typically weeks

18. Associating the Breed with the Product
Associate the breed with the product is essential

19. Selling Direct to the consumer - Farmers Markets & Farm Shops
Lacey s new farm shop opened when the village butcher decided to retire

20. Farm Ice Creams
Quite a few businesses now do farm ice creams

21. Abel & Cole A web based mail order company
Advertises & delivers organic veg boxes & organic Guernsey milk direct to the customer
Abel & Cole are an on-line grocer for organic veg & sell organic guernsey milk

22. Thank you
Any questions?