2. Marketing Manager Mark1
Marketing Manager Mark
Oversees company marketing

Graduate level education

Been with the company for 7 years

Married with 2 children 2
Age 38

Skews male

Suburban home

Dual household income: $160,000 3
Outgoing and well spoken

Has an assistant screening calls

Prefers communication 4

3. Marketing Manager Mark
Grow leads

Support sales force

Use technology to expand marketing reach 5
Small staff

Many different tools - lacking integration

Communicating changes and results to entire company 6
Single point of contact

Integrate technological solutions 7

4. Marketing Manager Mark
“It’s difficult coordinating all the moving parts from staff, technology and various departments”

“I don’t have time to learn new systems”

“Our lead generation has been stagnant over the past 2 quarters” 8
I can’t afford to take one step back without knowing there will be two steps forward.

I don’t want to train everyone on a new system

I’m not convinced inbound marketig is going to generate more leads 9

5. Marketing Manager Mark10
Single point of contact

Turn key outsourced marketing

Simple one-stop software
We give you a turn key marketing system, filling in gaps in your existing processes and lifetime training to keep your team and new employees armed for success. 11

6. Your Turn!
We’ve provided blank templates for developing three personas.
(If you need more, simply select the slides on the left-hand side, right click, and choose “Duplicate.”)

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