1. OBJECTIVE
Differentiate between retail and wholesale floral businesses and their products.

2. WHAT IS A FLORIST?
A florist is a person or a business dealing with arranging and merchandising flowers and floral products.

3. FOR WHAT OCCASIONS DO PEOPLE PURCHASE FLOWERS?

4. BIRTHDAYS

5. WEDDINGS

6. GET WELL, HOSPITAL, ETC…

7. MOTHER’S DAY

8. VALENTINE’S DAY

9. PROMS

10. FUNERALS

11. BANQUETS

12. JUST BECAUSE…

13. WHAT PRODUCTS AND SERVICES ARE OFFERED BY FLORISTS?

14. Floral Arrangements

15. HAND-HELD FLOWERS AND ARM BOUQUETS

16. NOVELTY ARRANGEMENTS

17. HOLIDAY WREATHS AND SWAGS

18. POTTED PLANTS

19. GIFTS

20. SILK ARRANGEMENTS

21. BALLOONS

22. Floral Businesses

23. AFTER FLOWERS LEAVE THE GROWER
They travel to the wholesale florist

24. WHOLESALE FLORIST Link between the grower and the retail florist
The wholesaler purchases flowers and supplies from growers and suppliers around the world and sells to local retail shops.
No tax is charged because the product is not finished

25. WHOLESALE FLORIST

26. RETAIL FLORIST
A retail florist purchases materials from wholesale growers, suppliers, and florists and sell directly to customers
Tax is charged
Products and services sold include fresh flowers, blooming plants, balloons, novelty giftware, and silk and dried arrangements.

27. RETAIL FLORIST Most retail shops are full service
A full service shop offers
regular and special delivery, set-ups for special events, charge accounts and wire service.

28. SPECIALTY RETAIL SHOP –
Targets a specific need in the market by specializing in one segment of the industry
These types of shops would specialize in things such as weddings or potted plants.
Many times they are located adjacent to a business that provides similar services.

29. What type of shop?

30. What type of shop?

31. What type of shop?
Elko Florist?
Raleys?
Wild Rose?
Costco?
Walmart?

32. Supply and Demand Objective:
Explain how supply and demand impact prices within the floral industry.

33. What do all of these have in common?

34. HIGH
CONSUMER
DEMAND

35. Let’s see what you know! When do you think flowers are in high demand?
Work in groups of 4 and determine which holidays might have a high demand for flowers…write the dates of these holidays on a piece of paper.
Don’t just write the obvious ones…think about smaller holidays too.
Planners may be useful!
Prizes for the longest, correct list!
Also guess which holiday has the highest floral demand

36. I bet you said Valentines Day!

37. Discussion How do you think demand affects the retail florist?
How do you think demand affects the wholesale florist?
How do you think demand affects the grower?

38. YOU: Define each of the following in your own words:
Supply
Demand
Price

39. Vocab Supply- amount of a product available
Demand- the desire for the product by consumers
Price- the cost of the product

40. Let’s see what you know!

41. What happens… To the price when demand is high and supply is low?
When could this occur within the floral industry?
HINT: Think of Gas Prices after 9/11

42. What happens… To the price when demand is low and supply is low?
When could this occur within the floral industry?
HINT: Think of Christmas Tree Farmer sales in July.

43. What happens… To the price when demand is high and supply is high?
When could this occur within the floral industry?
HINT: Think of the Apple I Phone.

44. What happens… To the price when demand is low and supply is high?
When could this occur within the floral industry?
HINT: Think of the Real Estate market right now.

45. Answer the following question based on what you currently know
Why are flowers
so expen$ive?