1. City of Stoughton Comprehensive Plan Update
Plan Commission Meeting – December 12, 2016

2. Stakeholder Involvement
Public Participation Plan
Community Survey
573 responses, 10% response rate
Community Visioning Workshop
44 attendees
Plan Commission Meetings (3)
Draft Plan Review Open House
Joint Plan Commission - City Council Public Hearing

3. Key Consensus Points

4. Clear Priorities Redevelop riverfront industrial uses
Redevelop vacant downtown buildings
Attract new business and retail development
Provide public space in redevelopment projects
Increase public access to riverfront

5. Issues & Opportunities
Lack of growth in number of families
Lack of job growth
Opportunities:
Downtown growth
Small business opportunities
Potential to attract tech/manufacturing jobs
Riverfront redevelopment, MillFab property

6. Stoughton Growth Rates by Decade:
Community Growth
Most survey respondents desired modest growth in the City over the next decade.
11% preferred a 40% growth rate or higher
19% preferred a 20% growth rate
28% preferred a 10% growth rate
25% preferred a 5% growth rate
14% preferred a 2% growth rate
3.3% preferred 0% growth rate (no growth)
Stoughton Growth Rates by Decade:
1980s: 16%
1990s: 41%
2000s: 2%
2010s: 4-6%
(expected)
Generally there is a desire for a higher rate of growth than the City has experienced since 2000

7. New Residential Development
Infill or redevelopment sites along the riverfront (including the MillFab site)
Kettle Park West
Linnerud property
South of Kettle Park West
Residential growth recommended in many locations at edge of City, but no clear consensus on location/ direction of residential growth (e.g. north side, south side, etc.)

8. New Commercial Development
Infill or redevelopment sites along the riverfront (including the MillFab site)
Linnerud property
Downtown
Kettle Park West
Intersection of Van Buren (CTH A/STH 138) and Milwaukee Streets
Intersections of major highways

9. Types of Commercial Development
About 72% of survey respondents included additional neighborhood commercial and office uses (convenience stores, bakeries, hardware stores, doctor’s offices, etc.) in their top three.
About 59% included technology services
Close to 45% included regional commercial uses (Kohl’s Shopko, Target, discount superstores, etc.)
Totals exceed 100% because respondents were asked to identify their top 3 uses.

10. New Industrial Development
Northside Business Park
Existing industrial area on the southeast side of the City, and expansion areas immediately to south and east
Strong consensus on this one

11. Key Infill and Redevelopment Sites
Riverfront (including the MillFab site)
Numerous locations on Main Street, including Main Page Court and former Marathon Station
I-K-I Manufacturing site
“Old” Walmart site
Rail corridor

12. MillFab Property

13. MillFab Property
Public park, open space, or pedestrian plaza (58% of survey respondents listed this in their top three uses)
Mixed use buildings up to 4 stories (47%)
Neighborhood commercial and office uses (43%)
Comments:
Riverwalk and other public gathering spaces on the riverfront
Restaurant
Totals exceed 100% because respondents were asked to identify their top 3 uses.

14. Former Marathon Station (314 W. Main Street)
Currently zoned for NB

15. Former Marathon Station (314 W. Main Street)
Neighborhood commercial and office uses (60%)
Mixed use buildings up to 4 stories (37%)
Public park, open space, or pedestrian plaza (32%)
Comments:
Need a smaller-scale building compatible with surrounding neighborhood
Currently zoned for NB
Totals exceed 100% because respondents were asked to identify their top 3 uses.

16. Public Spaces Future public gathering places were suggested for:
City’s growth area to the south
Riverfront
MillFab site
Kettle Park West
Linnerud property

17. Transportation
Transportation issues were identified at many of the USH 51/Main Street intersections
WisDOT study
Support for bicycle lanes throughout the City.
Strong support for off-street trails, particularly along one or both sides of the Yahara River

18. Park Facilities Needed
Public river access for passive activities (e.g., river views, walking trails, riverside seating, outdoor dining, and music performance spaces)
Identified as most-needed park facility in survey
Carry-in boat launch opportunities identified in workshop

19. Yahara River
There was strong support for keeping the river clean, notably:
70% supported “cleaning the streets more frequently to reduce the amount of garbage and debris running into the river”
70% supported “encouraging the City of Stoughton to acquire more riverfront property for parkland”
Totals exceed 100% because respondents were asked to select actions all they supported

20. Lack of Consensus
Where new neighborhoods should and should not be located
Residential growth recommended in all directions at the City’s edge – no clear consensus on location
Whether the City should encourage additional big box retail development

21. Takeaways Public wants to see city growth
Public wants to see growth in quality jobs
Continue to leverage City’s assets – downtown and riverfront
Make Stoughton a great place to live, work, and play
Redevelopment projects that involve river access
Create attractive link from river to downtown
Accelerate McFarland to Stoughton bike trail