1. Sauvignon Blanc & Oyster Program 2014

2. Overview
Terroir is a word that's used mostly in relation to wine. Oysters reflect a sense of place just the same. Our seminar celebrates this pairing in an interactive and educational environment.
Seminar uses: 
Four kinds of oyster species Four Sauvignon Blancs Accompaniments
We provide:
Train-the-Trainer Guide
Tasting Mats & Wine Sensory POS
Consumer Take-Away
Oyster logistic assistance
Sauvignon Blancs
You provide:
Your customers 
Room, set up, service
Ice and accompaniments
Your customers will learn:
How to shuck! 
The ins and outs of species, origin, seasonality and service for oysters
How to pair oysters with different styles of Sauvignon Blanc—one of the great oyster wines of the world

3. Sauvignon Blanc & Oyster Program
In addition to the educational tools, we have partnered with oyster expert, Rowan Jacobson. He and Marcia have created an on-premise seminar pairing all 4 SB’s with Oyster pairing experience. These two will be hitting the road to visit very select markets, and host seminars at events and for specific accounts.
Because we cannot clone Marcia, we will create a training guide so you can conduct the seminar with a partnered account. A kit will include:
Tasting mats
Winemaker videos specific to SB
Training guide
The idea of the program is to be duplicated in market. We planned on sharing that full experience with you today, but Gini freaked out when we said we were shooting oysters.
Those who attended DOWL experienced the seminar and we had s the next day asking to book time with Marcia and Rowan to visit their market.
So, without further adieu, Marcia will taking you through a tasting
Winemaker, Marcia Monahan
Oyster Expert, Rowan Jacobsen
Seminar created by experts, Marcia Monahan & Rowan Jacobson
Road Tour beginning Feb 2014, locations TBD
East Coast loop, West Coast loop
Tasting Mats, Oyster Logistics, Support Tools Available

4. Seminar POS & Tools
Sauvignon Blanc & Oyster
Train the Trainer Seminar Guide
Educational Winemaker Videos on each Sauvignon Blanc
- Launch Spring
Train-the-Trainer Guide
Tasting Mats
Consumer Take-Away
So to wrap it up, we have an amazing brand. Our goal is to educate consumers and trade about our quality vineyards, and distinctive wines. We have tools to help tell the Matanzas story of it’s uniqueness and distinctive qualities.
Please refer to your Playbook to see what we have in store for you to include:
Brand story material
SB focus material for on and off premise
Merlot focus material
And coming this year is winemaker videos with Marica in the vineyard and cellar talking about the nuances and distinctiveness of MTZ wines
Sauv Blanc Accordion Pocket Guide

5. Other On-Premise Tools
So to wrap it up, we have an amazing brand. Our goal is to educate consumers and trade about our quality vineyards, and distinctive wines. We have tools to help tell the Matanzas story of it’s uniqueness and distinctive qualities.
Please refer to your Playbook to see what we have in store for you to include:
Brand story material
SB focus material for on and off premise
Merlot focus material
And coming this year is winemaker videos with Marica in the vineyard and cellar talking about the nuances and distinctiveness of MTZ wines
Brand Brochure with Sauvignon Blanc Inserts
Item # MZ
Corkpullers
Item# MZ
Culinary Lavender
Large format bottles
2010 Bennett Valley Merlot 3L

6. Matanzas Creek Sauvignon Blancs
2012 Sonoma County
FOB $126 (12 pk)
2012 Bennett Valley
FOB $96 (6 pk)
2012 Helena Bench
FOB $120 (6pk)
2012 Journey
FOB $150 (6pk)
Matanzas has produced Sauvignon Blanc for xx years and we have decided to really bring it to the forefront of the winery portfolio.
Consumer trends shifting to refreshing, crisp white wines and this vareital category has a growth rate 18% at $15+. It’s a smart choice for us, as we can gain market share with high quality wine that is true to our story.
You know and love our SoCo SB – up +18%
Next week, two site specific SB’s, BV and HB, will be released and are available to our sales team, on a national level.
And to round out the SB offerings, we have a Journey SB, that will, too, be available in limited quantity for special accounts
You had one, now you have 4. How do I sell these wines - what is the difference you may ask…
We have an array of education material for the team.
New Brand brochure
New Map
Updated information about Marcia and her winemaking philosophy
A pocket guide which is on the table in for you to see will be in the welcome goodie bag.
Great tool, it walks through each wine, gives tasting notes, the soil profiles. Marcia and Gilian created this item with a sensory approach to explaining the different nuances of these wines.

7. More about Rowan
Collaborative Shaw’s/MCW dinner with Rowan Jacobsen the James Beard Award-winning author of A Geography of Oysters: The Connoisseur’s Guide to Oyster Eating in North America.
Jacobsen, who has written for the New York Times, Newsweek, Harper’s, Saveur, The Art of Eating, and others assisting in pairing recommendations
His newest book, The Living Shore, about our ancient connection to estuaries, and their potential to heal the oceans, has just been published. His next project, American Terroir, is the first guide to the flavor landscapes of some of our most iconic foods, including apples and cider, honey and mead, maple syrup, clams, oysters, salmon, beef and pork, wild mushrooms, wild rice, wine, cheese, and chocolate, releases in 2010.

8. Angie Vetter – Brand Manager Holly Baker – Assoc. Brand Manager
Thank You
Take aways:
Expanded focus on SB
Maintain our Merlot strength as a pioneer of the variety
Re-establish our Journey wines as a Halo for Matanzas Creek
April-May Focus period
And on-going educational and support tools are available to you
8 min + Marcia = 12 min
Angie Vetter – Brand Manager
Holly Baker – Assoc. Brand Manager