1. Opening of Hydro’s new automotive line in Germany INFORMATION TO MEDIA

2. Hydro’s new production line for advanced car parts in Germany
Official opening on May 4, with a total 600 invited guests from Germany, Norway and internationally
Hydro delivers close to 1 million tonnes of aluminium per year to the automotive industry, of which close to 1/3 is produced in Norway
The automotive industry represents the fastest growing segment for aluminium, due to its unique qualities as light, formable, corrosion- resistant and infinitely recyclable
While the European car industry uses on average 150 kg aluminium per car*, many advanced car makers use considerably more per model (e.g. BMW, Audi, Mercedes, Porsche, JLR)
The move towards lightweighting cars is due to both end-user pull and push from stricter regulations – resulting in more and more car makers becoming part of the “diet car” trend
By using aluminium, car makers are also improving the footprint of their vehicles from a life-cycle perspective, as aluminium may be recycled infinitely without degradation and by using only 5 % of the energy necessary to produce it the first time
Hydro increases its production capacity of advanced car parts to 200,000 tonnes/year
Hydro becomes Europe’s 2nd largest producer in this market, serving Europe’s top car makers
Source: Ducker, study on behalf of European Aluminium, September 2016
Watch AL3 buildings rise - on Youtube:

3. Three-part opening ceremony
Opening show, speeches and unveiling

4. Video-mapping to be utilized throughout the ceremony, in combination with trapeze artists for the opening sequence

5. Opening ceremony venueD A
Main stage for cameras and photographers
In front of stage, view towards machinery
Reserved seats for journalists
Area of movement for photographers
along wall / drop-down wall
Merkel/Solberg – point of entrance B B A
C/D B E C E

6. 1: Photo op 1. Opening ceremony venue
Car
Car
Car
Car
Car
Car
Wardrobe / Registration
POS 2 3
POS 3 2 2 4
POS 1 1
Main events
1: Photo op 1. Opening ceremony venue
2: Photo op 2. Walking towards pos 2
3: Photo op 3. Stop in front of pos 2
4. Photo op 4. Group photo
Photo/camera
Merkel/Solberg
Journalists

7. Program
Including movement for photographers/journalists – times are approximate
11:00 All guests seated in VIP area Photographers/Journalists in position/Photo op 1, POS1
11:15 Merkel, Solberg enter ceremony hall
11:19 Opening show, trapeze artists
11:24 Welcome, Ebbesberg (< 2 min)
11:26 Speech, Brandtzæg (~ 4 min)
11:30 Speech, Solberg (~5 min)
11:35 Speech, Merkel (~ 10 min)
11:46 Start of unveiling through Merkel/Solberg lifting aluminium car door
11:53 Junior Engineer Lutz Kaufmann introduced as plant tour guide
11:54 Merkel, Solberg, Brandtzæg and Ebbesberg led by Kaufmann to start of plant tour; staff media only
11:55 PHOTOGRAPHERS MOVE TO POS 2- PHOTO OP 2/ JOURNALISTS MOVE TO POS 3 on the outside – to PHOTO OP 4 AND PRESS BRIEF
11:58 POS 2: photo op 2, Kaufmann guides Merkel, Solberg, Brandtzæg, Ebbesberg towards media stand; photo op of group walking
12:05 POS 2: Photo op 3, group arrives in front of media stand; photo op of Merkel, Solberg in conversation
12:08 Kaufmann guides group into lounge area for group photo with workers and guests
12:10 POS 3: Photo op 4: Merkel, Solberg with group of employees
12:13 Merkel/Solberg addressing media
12:xx Merkel, Solberg leave

8. Hydro media contacts Halvor Molland Michael Peter Steffen
Senior vice president, Head of media relations, Hydro
Michael Peter Steffen
Communication manager Rolled Products, Hydro
Øyvind Breivik
Communication manager, Hydro