1. Multiuse Design Elements 1
Multiuse Design Elements Understand typography, multiuse design principles and elements.

2. Design Elements
Lines
Space
Shapes
Forms
Mass
Texture
Color

3. Lines Can be any size, shape, texture, pattern or direction
Can be straight or curved
About.com line examples link url =

4. Lines Can Organize Apple Grapes Oranges Red Delicious White Navel Fuji
Hamlin

5. Lines Can Create Movement

6. Lines Can Connect Leaves Speaker X’s Post Hat Box Fence
Teacher Note: Lines are being used to connect the terms to the parts of the graphic being described by the text.

7. Lines Can Separate LOREM IPSUM
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LOREM IPSUM
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8. Lines Can Provide Texture
Text with Texture

9. Lines Can Convey a Mood or Emotion

10. Lines Can Define Shapes

11. Lines Can Provide Emphasis
Magazine Article Title
Newspaper Title

12. Lines Can Provide a Frame

13. Space Positive Space – length, width, and depth of objects
Negative Space – “white space”
the distance between objects
Necessary to avoid clutter; gives a design breathing room
Example: Two shapes on a page are positive space. The space between them is negative space.

14. Examples of space

15. Space improves readability

16. Shapes 2-dimensional space Enhances a publication Shapes can be:
Geometric – triangles, squares, circles.
Organic – natural or man-made shapes
leaves, flowers, cars
Abstract – a blend of both

17. Facilitate a discussion about the shapes used in these designs

18. 3-D space because of shadow added
Form
3-dimensional space added to objects by the addition of shadows, tone, or color transitions
3-D space because of shadow added
2-D Shape D Form

19. Mass
The size or amount of space taken up by an element.
Used for emphasis
Mass
Mass
Mass

20. Texture
Used to convey a sense of touch or feel

21. Facilitate a discussion about the textures in these examples

22. Color as a Design Element
Evokes Emotion
Sets tone or mood
Color Themes
Cool Colors - blue, green, violet
Considered calming
Warm Colors – red, orange, yellow
Considered exciting
Neutral Colors – beige, ivory, taupe, black, gray, white
Unify a design
Can add or detract
Can create movement and lead the eye

23. Color Harmony
Create harmony by choosing pleasing color combinations from a color palette
Color Wheel
Color Palette

24. Color Schemes
Complementary color scheme – any 2 colors directly opposite each other on the color wheel
Examples: Red/Green, Purple/Yellow

25. Color Schemes
Analogous color scheme - any three colors which are side by side on a 12 part color wheel
Example: yellow-green, yellow, and yellow- orange.
Usually one of the three colors predominates.

26. Color Schemes
Monochromatic color scheme - uses variations in lightness and saturation of a single color.
Produces a soothing effect
Easy on the eyes; however, can be difficult to highlight important elements

27. Color on Monitors Measured in RGB – red, green, blue
Each color is assigned a number between 0 and 255.
255, 255, 255 = black
Additive color – as color, or light, is added the result gets lighter
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28. Color and Printers Printers use a color model called CMYK.
Cyan, Magenta, Yellow and Black
They are based on percentages.
If each is set to 100%, the color is black.
Subtractive Color – as color is added, the result gets darker
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29. Color Matching
matching the printed ink color to the color displayed on the monitor
Change your color model to:
CMYK for printed material
RGB for on-screen displays

30. Color Terms Hue – a color Value – the brightness of a color
Tint – a hue plus white
Shade – a hue plus black
Saturation - the amount of the hue used; a color’s intensity
Pink: A tint of red
Red is the hue
Burgandy: A shade of red