1. Dr Ridhwan Fontaine Week 2
Strategy
Dr Ridhwan Fontaine
Week 2

2. Our shahada is based on two principles: 1) Deconstructing Knowledge 2) Reconstructing knowledge

3. The Typical Approach Definition of success: Profit Maximization
Strategic formulation
Strategic implementation (a.k.a strategic execution)
Assumptions
a) God doesn’t provide your sustenance
b) No Day of Judgment

5. The planning school (the average textbook) The power school (why things often go wrong) The learning school (why things sometimes go right)

6. Inability to understand the system (Peter Senge)
Inability to fix broken processes (W.E. Deming)
Leaders and subordinates pretend that there is no problem (Chris Argyris)

7. Our Approach Definition of success for leaders: Paradise after we die
Definition of success for the organization: Achieve the strategic objectives
Approach:
People first – leaders must internalise Islamic values and internalise systems thinking
Operational excellence => this gives you strategic flexibility
Strategic flexibility allows you to develop innovation strategies
Assumptions
a) God provides your sustenance so make it halaal
b) Day of Judgment is real so make your business sustainable and shariah compliant

8. Let’s clarify this – the old approach
Profits
Company A
11%
Company B 9%

9. Let’s clarify this – our approach
Profits
Strategic Objectives
Company A
11%
Not achieved
Company B 9%
Achieved

10. Strategic Flexibility
Manufacturing Time
Sales Success Rate
Customer Satisfaction
Company A
45 days 8%
65%
Company B
25 days
25%
92%
Company C
44 days 9%
64%
Company D
41 days
10%
68%

11. Our Approach P O S