1. Chapter 3 Logistics in Practice
PPTs t/a A Framework for Supply Chains by Oakden and Leonaite
© 2011 McGraw-Hill Australia Pty Ltd
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2. Introduction Learning Outcomes
After this lesson, you should be able to:
recognise the main types of logistics applied in product and service organisations
understand the essentials concerning logistics within different industries and sectors
appreciate the various approaches required to understand and overcome logistics challenges
comprehend the broad range of skills that a logistician should possess
understand the possible career choices available in logistics.
PPTs t/a A Framework for Supply Chains by Oakden and Leonaite
© 2011 McGraw-Hill Australia Pty Ltd
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3. Different Logistics Product-based logistics
Enterprises that make and sell consumer goods are engaged in business logistics.
Reverse logistics – retrieving from customers and consumers the products and materials that are no longer required.
Service-based logistics
Service Logistics- is a necessary part of retail, baking and finance, insurance and other service sector to ensure the service is delivered to meet customer requirements.
Event logistics
Disaster and emergency logistics
PPTs t/a A Framework for Supply Chains by Oakden and Leonaite
© 2011 McGraw-Hill Australia Pty Ltd
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4. Logistics Challenges within Industry Sectors
Branded products companies
A brand is a collection of symbols, experiences and associations connected with a product or service.
Branded products are contrasted with ‘private label’ products.
PPTs t/a A Framework for Supply Chains by Oakden and Leonaite
© 2011 McGraw-Hill Australia Pty Ltd
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5. Logistics Challenges within Industry Sectors
Consumer products
Within consumer product companies there are two distinct product types:
Consumer packaged goods (CPG) – companies make and sell non-durable goods, typically food-based and are controlled by a ‘use by’ date
a) short shelf-life products
b) cool chain products.
PPTs t/a A Framework for Supply Chains by Oakden and Leonaite
© 2011 McGraw-Hill Australia Pty Ltd
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6. Logistics Challenges within Industry Sectors
Consumer products
Fast moving consumer goods (FMCG) – companies make and sell durable consumer goods, such as electronics, household products and apparel.
Original design manufacturer
Apparel
PPTs t/a A Framework for Supply Chains by Oakden and Leonaite
© 2011 McGraw-Hill Australia Pty Ltd

7. Logistics Challenges within Industry Sectors
Automotive
Cars are typically designed and assembled by brand companies and sold through their accredited dealers.
Supply chains can therefore be more controlled by the powerful vehicle assemblers.
Depending on the design, cars can consist of parts or more.
Just in time (JIT) – focus on removing waste from the system.
PPTs t/a A Framework for Supply Chains by Oakden and Leonaite
© 2011 McGraw-Hill Australia Pty Ltd

8. Logistics Challenges within Industry Sectors
Retail Logistics
Logisticians can more accurately forecast consumer demand, optimise the inventory and improve speed and agility of the supply chains by using logistics IT applications such as:
financial planning for the merchandise purchases
buying and product assortment management
store allocation of products
inventory replenishment and analysis to forecast sales and optimise inventory volumes.
PPTs t/a A Framework for Supply Chains by Oakden and Leonaite
© 2011 McGraw-Hill Australia Pty Ltd

9. Logistics Challenges within Industry Sectors
Traceability of Products
Product traceability – requirements of products that require specific traceability and recording through the supply chains.
Examples: pharmaceuticals and halal products
PPTs t/a A Framework for Supply Chains by Oakden and Leonaite
© 2011 McGraw-Hill Australia Pty Ltd

10. Logistics Challenges within Industry Sectors
Industrial products
‘business to business’ (B2B) products are purchased by industrial companies for their own use, such as machines to be used in the manufacturing process.
Industrial products are less likely to be held in inventory; instead they tend to be ‘engineer to order’ or ‘make to order’.
Product service comprises the group of logistics activities used to support products and assets over their life, following the purchase.
PPTs t/a A Framework for Supply Chains by Oakden and Leonaite
© 2011 McGraw-Hill Australia Pty Ltd

11. Logistics Challenges within Industry Sectors
Military Logistics
In the military context, there are two types of
support:
Deployment logistics: incorporates the moving of and providing for troops with the necessary shelter, food, uniforms and munitions relating to the deployment of forces in hostile, peace-keeping and humanitarian situations.
Materiel logistics: term ‘materiel’ is derived from the French matériel, meaning equipment or hardware and incorporates integrated logistics support (ILS).
PPTs t/a A Framework for Supply Chains by Oakden and Leonaite
© 2011 McGraw-Hill Australia Pty Ltd

12. Logistics Challenges within Industry Sectors
Military Logistics
Integrated logistics support (ILS) management – process of planning, directing, controlling, coordinating and monitoring ILS activities. This includes support elements to ensure that the integration objectives of ILS are achieved, such as:
engineering support
maintenance support
supply support
training support
packaging, handling, storage and transport
buildings and infrastructure facilities.
PPTs t/a A Framework for Supply Chains by Oakden and Leonaite
© 2011 McGraw-Hill Australia Pty Ltd

13. Logistics Challenges within Industry Sectors
Military Logistics
Great diversity of specialisations in military logistics makes people marketable within civilian organisations when they have completed their military service. For example:
Risk assessment is vital in planning a military system.
Logisticians need to deal with problems that require the use of optimisation applications and other IT support tools.
PPTs t/a A Framework for Supply Chains by Oakden and Leonaite
© 2011 McGraw-Hill Australia Pty Ltd

14. Logistics Challenges within Industry Sectors
Military Logistics
Logisticians are able to model the tangible and intangible elements to best align the assets of the supply network in support of the required service levels and performance commitments.
Procurement of complex systems can be a long and detailed process, requiring extensive development of specifications and negotiation with suppliers.
Logisticians negotiate performance-based contracts (PBC), called performance-based logistics (PBL) in the military.
PPTs t/a A Framework for Supply Chains by Oakden and Leonaite
© 2011 McGraw-Hill Australia Pty Ltd

15. Logistics Challenges within Industry Sectors
Support Logistics (Commercial)
Industrial operations can be large and expensive, such as petrochemical, steel, aluminium and mining, and at large service facilities such as major airports.
Support logistics companies provide on-site servicing and repairs.
Product service for consumer products (also called after-sales service) is often the forgotten part of customer service.
Supply chains for support logistics can be very complex since products sold on global markets.
PPTs t/a A Framework for Supply Chains by Oakden and Leonaite
© 2011 McGraw-Hill Australia Pty Ltd

16. Role of the Logistician
Capability to identify, understand and, wherever possible, reduce uncertainty, variability and complexity in the supply chains and manage risk in logistics.
Essential attributes required of a logistician:
a capacity for critical thinking
an ability to analyse the numbers and know when there is an error
the skill to project manage the implementation of the proposed course of action.
PPTs t/a A Framework for Supply Chains by Oakden and Leonaite
© 2011 McGraw-Hill Australia Pty Ltd

17. Role of the Logistician
Careers in Logistics
Term ‘logistician’ is very broad, incorporating a range of industry applications and a variety of specific roles. Logisticians can be involved as:
analysts who measure and interpret the performance of supply chains and analyse data to evaluate operating performance
operational staff who make plans and schedules happen
IT and communication technology staff
management staff overseeing the relationship and performance of LSPs
management staff overseeing the relationship with customers
commercial staff who negotiate with suppliers
sales logisticians working within LSPs.
PPTs t/a A Framework for Supply Chains by Oakden and Leonaite
© 2011 McGraw-Hill Australia Pty Ltd