1. A PRESENTATION
ON DOMINO’S PIZZA

2. ABOUT DOMINO'S Type: Public company (NYSE) Industry: Restaurants
Area served: Worldwide
Founders: Ypsilani, Michigan United state (June 10, 1960)
Headquarter: Ann arbor, Michigan, United states
Key people: Tom Monaghan, Founder, J.Patrick Doyle, CEO

3. Cont… Products : Pizza, Breadsticks, Pasta, Chicken wings, Desserts.
Revenue: $265 Million USD (2013)
Employees:145000
2nd largest Pizza chain in US.
Domino’s outlet in India opened in 1996
9000 corporate and franchised stores across 60 nations and 602 stores in INDIA.

4. " Exceptional people on a mission
to be the best pizza delivery company
in the world "

5. MISSION
Khushiyon
ki home delivery

6. DOMINO’S BELIEVES STRONGLY IN THE STRATEGY
“Think global and act local”
innovating with delicious new products
providing value for money and affordable products to our consumers

7. COMPETITORS

8. ORDERING WAYS
Telephone
Order online
Mobile & Tablet App

9. 7P’S OF DOMINO’S

10. Beverages (tie-up with Coca Cola)
PRODUCTS
Pizzas
Pastas
Breadsticks
Cheese Dips
Beverages (tie-up with Coca Cola)
Chocó Lava Cake
Chicken Wings

11. MARKETING MIX

12. PRICE
Affordability is Domino’s pizza number 1 price strategy. This is the main strategy, but it also will offer deals and promotions.
For example in the website of the company, if you order a second pizza, it will come on the 50 %. Also the delivery will be free. On this way Domino’s pizza will create more desirable pizza. To low the price below its competitors also could be used coupons.

13. PROMOTION

14. PLACE
The Pizza Domino’s units will locate its stores in a nice place that is easy to see and all the time many people are passing around.
Must be good located for deliveries, because they top priority for the business.
The areas where the units will be located should be busy with a lot of traffic.
Domino’s pizza also will have special design facilities for seat and wait on their orders.

15. PHYSICAL EVIDENCE Logo Simple Parking space Good Infrastructure
Use of Modern Technology Equipments.
Clean and Friendly Services.

16. PROCESS Self service system. Hungry Hotline Facility.
Domino's believes strongly in the strategy of 'Think Local and Act Regional'.
Domino's constantly strives to develop products that suit the tastes of its customers.
Domino's Pizza India also boasts about its`` commitment to serve its customers on time by implementing the "30 MINUTES OR FREE" service commitment.

17. PEOPLE Appropriately trained for delivering the service.
Personality development and grooming sessions.
Recruiting young, enthusiastic and dedicated employees.
Providing them with various facilities such as medical help, consultation, traveling facilities, perks and bonuses.
Team members are recognized and rewarded based on ability and merit for their contributions

18. INTERACTIVE MARKETING
INTERNAL MARKETING
Young and enthusiastic team.
Domino's vision.
 Bonus scheme incorporating profit.
 What's up Dominos session
EXTERNAL MARKETING
Home delivery specialist.  
Dominos bring out the 'WOW' effect.
Domino's serve its customers on time.
Every order is hand-made.
INTERACTIVE MARKETING
E home delivery.
Domino's heat wave.
Delivers more than just hot pizzas
Dominos promises their customers safe and
friendly services free of cost.

19. SWOT ANALYSIS

20. ANSOFF MATRIX

21. The matrix determines the potential strategies available to a business in four areas:
-          Market penetration – existing product into existing market. The manager aimed to increase the market share, with current products;
-          Market development – existing product into new markets. Targeting either trough existing marketing and distribution channel or new ones.
-          Product development – new products into existing market. Here the major concern is the “time to market”, how much time it is going to take to develop new product and to cover the cost quickly;
-          Diversification – new product into new market. This is strategy is with higher risk of all strategies.
Domino’s strategy is MARKET PENETRATION offering existing product into existing market. Domino’s pizza aimed to increase the market share. It will offer quality fresh products on a acceptable prices and will attract many customers, because of that.

22. MICHAEL PORTERS-THREE BASIC GENERIC STRATEGIES
THE DIFFERENTIATION STRATEGY: seeks to highlight itself from the competitors, but offering best quality of the products or service Domino’s distinguish itself by offering always fresh and hot pizza, delivered in time.
THE COST LEADERSHIP STRATEGY: It requires cost minimization, but in a ways that company will still achieve reasonable profit. This also creates an entry barrier for new market entrants. Domino’s pizza aimed to put a 50 % discount in its website, when there is order for the second pizza. Also the delivery will be free.
THE FOCUS STRATEGY : concentrate on a specific regional market, groups of buyers or product line. The company have either cost leadership focus or to differentiate its product in the focus market.

23. PORTER’S 5 FORCES BARGAINING POWER OF CUSTOMERS
Switching costs are low.
The products that they need are high volume and not differentiated.
Lot of substitutes.
THREAT OF NEW ENTERANTS
The saturation in the industry is huge.
Speedy and reliable channels are essential among all firms.
Cost disadvantages are significant.
COMPETITIVE RIVALRY WITHIN AN INDUSTRY
High rivalry among firms.
Huge number of companies offering the same product.
THREAT
Of SUBSITUTE PRODUCT
To many substitute exist in the industry.
The threat of substitutes is very high.
BARGAINING
POWER OF SUPPLIERS
Switching costs are nearly zero. Thus finding a second options is easy.
Customers bargaining power is likely to be low
PORTER’S 5 FORCES

24. MARKETING STRATEGIES
Domino’s pizza offers quality product that comes hot on time. The pizza is fresh, with no frozen ingredients.  Domino has its own specially design boxes to keep the pizza hot for a longer time.
The customers will get the pizza in  30-35 min, from the moment they place the order. Pizza system will be designed in the fastest way to go from the restaurant to the the driver.
If the order is online, the pizza tracker can be used. It shows what’s is the current location of the pizza. It traced its way from the restaurant to your home.

25. STRATEGIC ANALYSIS (STP)
SEGMENTATION
TARGETING
POSITIONING

26. SEGMENTATION Geographic
Region – dominos outlets in different countries is a way of segmenting their market
According to region and finding out potential markets.
City – they also segment the cities as class i, class ii, metros, small towns.
Demographic
Age – under 13years, 13 to 21 years21 to 35 years, 35 to 50 years, 50+ years.
family income – lower middle class, middle class, upper middle class, high class

27. TARGETING
Dominos pizza shave target the families who like to go out for dinner once in a week.
They also target teenagers of school.
Spending habits of college freshmen also indicates a high percentage of money being spent on non-essential items.
Pizza Hut has made delivery services for those customers who like to have pizzas in their home with their families or friends.

28. “Yeh Hai Rishton Ka Time”. ‘Khushiyon ki Home Delivery’
POSITIONING
India’s Pizza Delivery expert and market leader in the organized pizza home delivery segment announced the launch of their new brand positioning campaign
“Yeh Hai Rishton Ka Time”.
After spending four years with the emotional proposition of Happiness Home
‘Khushiyon ki Home Delivery’
Domino’s Pizza endeavours to deepen the engagement with consumers, through its new brand positioning that focuses on relationships and bonding.

29. PRODUCT MIX Product Width Product line length Veg Food Veg pizza 1
Margarita
Cheese tomato
Veg pizza 1 >double cheese margherita >fresh veggie >country special >farm house
Veg pizza 2 >peppy paneer >mexican green wave >deluxe veggie >gourmet
Feast Pizza >Veg Extravaganza
Non Veg Food
Simply non veg
Cheese and barbeque chicken
Non Veg 1
Barbeque chicken
Spicy chicken
Non veg 2
Chicken mexicana
Keema do pyaaza
Chicken golden delight
Feast Pizza
Meatzaa
Non veg extravaganza
Cheese and pepperoni
Side order
Pasta
Garlic bread
Choco lava cake
Cheese dip
Chicken wings
Chicken kickers
Beverages
Coke
Fanta
Pepsi
Product line
length

30. CONCLUSION
Since Domino’s conception in 1960, they have proved to be a successful company. The decline in the economy posed a threat for them along with people becoming more health conscious, forcing Domino’s to lean towards healthier options. But Domino’s has shown they are remaining competitive by expanding internationally.
Their international sales have been a large asset to their profitability. Like any business, they have challenges of becoming internationalized in ways such as different preferences and menu items. With Domino’s working hard to expand more into India and other countries, it is becoming much harder for other companies to follow in their footsteps.
Domino’s is trying to stay in front of their competitors, Pizza Hut, McDonalds & Papa John’s. Domino’s continues to look promising in the future with the pizza industry becoming more popular. And with the strong brand image that Domino’s has built over the years, the company is pushing to remain strong in the pizza industry.