1. Analysis, Persuasion CV’s and Posters
What is analysis?
Combine analysis with other modes of discourse
What is persuasion?
Strategies when persuading
Combine persuasion with other modes of discourse
Errors made in persuasion
CVs - academic and non academic
Posters:
The purpose
simplify

2. What is Analysis How different parts combine What they imply
How they stand up to similar ideas
Most important - Being critical
When you read - to others analysis
When you write – to your own analysis

3. Ask How and Why How is an idea/statement/claim supported?
How an idea/statement/claim support other central ideas/statements/claims?
Discover the causes!

4. Breaking into parts
By breaking a topic into parts you examine all possible components
Do this! Are you sure you have no missing parts in your analysis?

5. Other modes of discourse that combine with analysis
Cause/effect
Classification
Comparison/Contrast
Definition
Description
Examplification
Narration
Persuasion
Process Description

6. Persuasion/argument Argue a point,
presenting claims in a well organized form
What is your audience expectations, prejudice, beliefs and backgrounds?
Most scientific presentations/writing is a persuasion.
Your persuading the audience to accept your results and your conclusions.

7. Your audience The audience determine how to present your claims,
The form, how to present claims
The order, the organization of claims
The strategy – what appeals

8. Strategies to persuade
Emotional appeals
Ethical appeals
Logical appeals
Supposed to be the major strategy in scientific writing

9. Errors made in persuasion
What are your assumptions?
Everything rely on a first assumption
Can the reader infer to your assumptions?
Logic errors are common. You are not clear enough about the logic
Always explain and support well enough (this is the key to successful scientific writing)

10. Writing CV’s Academic CV – up to 12 or more pages
Most focus on publications, next slides
Non academic CV – 2 pages
General info: name, address, phone etc
Skills – personal profile: short instructive
Personal plan – where are you heading
Experiences and qualifications – jobs and educations
References (always contact them prior writing CV)

11. Academic CV More details next slide Research Teaching
Language - find your way to point it out
Writing skills – find your way to point it out
Specific skills

12. Name and Address
Education
Dissertation/Graduation
Fellowships and Awards
Areas of Research
Prepared to Teach
Areas of Specialization
Areas of Competence/ Expertise
Teaching Experience
Research Experience
Publications and Presentations
Works in Progress
Related Professional Experience
Languages
Other
References
Dissertation/Master thesis Abstract

13. Analysis, Persuasion Posters
What is analysis?
Combine analysis with other modes of discourse
What is persuasion?
Strategies when persuading
Combine persuasion with other modes of discourse
Errors made in persuasion
Posters:
The purpose
simplify

14. Poster The purpose Simplify Main message Viewers own pace
Discussions, presenter-viewer
Simplify
Attract viewers
Visualize
Not full sentences
Colours

15. Designing Different strategies Colours – decide what set of, 2-3
Columnwise
Clockwise
Own style
Colours – decide what set of, 2-3
Red/green NO!
Red yellow and black combinations are alerting
Pastel or clear?
If you combine, be careful. yet it may improve a lot.

16. Designing Maximum 2 fonts DON’T USE CAPITALS
A phrase should be readable by one glance, no eyes movement
Have large enough figures and fonts!!!!
Simplify!!!

17. Designing Forms – decide what types of Rectangular Triangular Oval
Round
Etc
If you combine, be careful. yet it may improve a lot.

18. Common errors Trying to convey too much information at one time
Too much text, too many words
Too long title
Too few illustrations
Too small typefaces
Too much details in graphs and diagrams
Too strong colors in the design
Too strong borders surrounding text boxes
Too small margins in text boxes
Too little white space between text blocks and illustrations
Non-logical presentation of results and parts in the research process
As you can see, the majority of the errors in poster design are caused by trying to squeeze too much information into one single poster.

19. Instructions Power point Start by determine page size!
See It’s learning for instructions.