1. Gilded Age

2. Reconstruction & Rise of Jim Crow
USA in the Gilded Age:
Industrialization
Ranching, Mining, Farming
Reconstruction & Rise of Jim Crow

3. Experienced an industrial revolution, mass immigration, & urbanization
USA in the Gilded Age:
The North:
Experienced an industrial revolution, mass immigration, & urbanization

4. Industrialization
Industrialization peaked during the GILDED AGE ( )
Period defined by a time of great wealth and a society that was tainted by political corruption and a huge gap between the rich and the poor.
New inventions led to more efficient factories
The wave of immigrants from Southern and Eastern Europe provided factories with a source of cheap labor

5. Key Inventors Thomas Edison: Alexander Graham Bell:
• United States inventor of the phonograph, incandescent electric light, microphone, and the Kinetoscope ( )
Alexander Graham Bell:
• Scottish born (immigrant) American inventor of the telephone

6. Impact of Inventions…
Think about we now (in the Gilded Age) have access to electricity and the light bulb
What impact will this have on the ability to work and the expectations of the employee (labor)??

7. Economics and Economic Leaders of the Gilded Age
Trust Titans
Economics and Economic Leaders of the Gilded Age

8. America became the world’s leader in railroad, steel, & oil production

9. Rise of the Corporation
In order to create the large industries that the growing nation needed, a more refined business model was required.
The corporation was used.
This is when the company is owned by shareholders, and the shareholders have a share in the profit and loss of the corporation based on how much they invested, or own.

10. Corporations
Corporations allowed many people to participate in a company, but only risk their investment.
Investors do not lose any more money if the company goes bankrupt.
Corporations were ideal for Railroads, Steel, and many other new industries of the Gilded Age.

11. “Big Business”
Monopoly: Companies that controlled the majority of one industry:
Rockefeller’s Standard Standard Oil
Vanderbilt’s railroads
Carnegie’s
U.S. Steel

12. Captains of Industry or Trust Titan?
The richest business leaders became known as “Captains of Industry” “Trust Titans” and “Robber Barons.”
Andrew Carnegie invested in steel mills.
John D. Rockefeller invested in oil.
George Pullman invented sleeper cars for railroads.
J.P. Morgan invested in banks, railroads, and steel.
Cornelius Vanderbilt invested in railroads, particularly in the Northeast.

13. George Pullman Invented a sleeper car for trains.
These luxury cars were used by nearly all the railroads.
Pullman built a town for his workers to live.

14. Cornelius Vanderbilt Amassed fortune of $100 million in the railroads.
Donated money to start Vanderbilt University.
Helped Consolidate railroads in the East.
Had a hand in over 16 different Railroads, mostly located in NY.

15. Andrew Carnegie Scottish immigrant
Worked his way up from a clerk to head of his own steel company.
Used the BESSEMER process to produce cheap steel.
Founded Carnegie Steel Co.
Bought up resources needed to produce steel: iron fields, coal mines, railroads.
Known as Vertical Integration
Gave away most of his fortune.

16. John D. Rockefeller Invested in oil refineries.
Founded Standard Oil Co.
Bought up nearly every refinery in the US to dominate the industry.
Known as Horizontal Integration
Helped start the University of Chicago.
SO Ohio-now BP; Amoco-BP; SONY-Mobil; SO NJ-Exxon; SOCA-Chevron; SO Atlantic-Arco; Continental Oil Co.-Conco; Oh Oil Co.-Marathon

17. J.P. Morgan
Banker.
He bought up railroads, steel plants, and other industries.
Bought out Carnegie Steel and several other steel companies to form US Steel—largest company in the world at that time.
Biggest driver in the use of Trusts.

18. Robber Barons
These Trust Titans did not always use legal ways to build their fortunes.
Rockefeller dropped prices below cost in order to drive his competition out of business.
Used their size to force railroads to give them cheaper rates than their competitors.

19. "History repeats itself – the robber barons of the Middle Ages and the robber barons of today."
This 19th century cartoon depicts wealthy industrialists as "robber barons" - an allusion to the feudal lords of the Middle Ages who charged extravagant fees to travelers who passed through their lands. This perspective was based on the assumption that the enormous wealth of industrial leaders such as Andrew Carnegie, J.P. Morgan and John D. Rockefeller was gained through the exploitation of their workers and their influence on elected officials.

20. Trusts Trusts were used to get around prohibitions against monopolies.
Monopolies are when one company/person controls all or most of the market for a product or industry.
A present day example: Microsoft for computer software; Apple for MP3 Players.
A small group controlled all (or most) of the companies in a particular industry.
Can fix prices, control competition so that the individual companies do not hurt each other.
Trusts enabled Morgan to control most of America’s basic industries by 1900.

24. Captains of Industry
Some believed in Social Darwinism, the idea that only fittest people survived—that poor people were that way because they were lazy or incapable.
Others believed in the “Gospel of Wealth,” that it was the responsibility of the rich to help bring up the lower classes.
Many of the Trust Titans donated much of their fortunes to philanthropy, particularly to education and the fine arts.

25. Attempts at Regulation
Eventually the Trusts go too far, the Railroads take too much advantage of the public.
Groups like the Grange (a farmer’s co-op and political association) get states to pass laws to regulate railroads within their states.
Problem: Who can regulate interstate commerce?
Only the Federal government.

26. Interstate Commerce Commission
Passed in 1887.
Intended to regulate railroads to prevent discrimination against small shippers, end the freewheeling nature of the railroads, and ensure fair business practices.
Had little teeth to it, was ineffective for much of the early years of the commission.

27. Sherman Anti-Trust Act
Passed in 1890.
Was intended to prevent monopolies, trusts, and combinations which controlled whole industries.
Like the ICC, the Anti-Trust Act had little teeth and was ineffective until the early 1900s.

28. Captain of Industry
Robber Baron
Trust Titan
A business leader whose means of amassing or getting a personal fortune contributes positively to the country in some way.
Businessmen who used ruthless tactics to destroy competition and keep wages low.
Tactics such as exploitation, misuse of governmental influence, or low wages.
Someone who gains power of a business by creating trusts.
Sometimes known as “Titans of Industry” this can be a positive name for wealthy business owners of this time.