0. Port Melbourne Football Club in 2014
Sponsorship Proposal

1. Captain John Baird & Coach Gary Ayres
Overview
 * Victorian Football League
Port Melbourne Football Club Sponsorship
Media
VFL Telecast Numbers
2013 ABC televised games
PMFC Further Opportunities
Current PMFC Partners
Promotion
Special Sponsorship Packages
Summary
Proposed Term and Investment
New Facilities (to be completed by August 2014)
Captain John Baird & Coach Gary Ayres
2011

2. AFL Victoria
AFL Victoria is the state-level sport governing body for Australian rules football in Victoria
The AFL collaborates with AFL Victoria based on a philosophy of ‘common objectives, local solutions’
AFL Victoria’s mission is to ensure Aussie Rules is the most played, attended and supported sport across Victoria, providing enjoyment and well being within an inclusive environment
Under AFL Victoria jurisdiction falls 115 leagues – including the Victorian Football league, the TAC Cup, and all the Victorian metropolitan and country leagues
The same number of people attend Victorian community football each week as a round of AFL matches
The Victorian Football League, evolved from the former Victorian Football Association, is the premier league in Victoria and has been running since 1877

3. Port Melbourne Football Club – Sponsorship
Designations:
Support Partner of Port Melbourne Football Club
Support Sponsor of Port Melbourne Football Club
Assets:
Average attendance for 2013 – 1,650 people per match JJ Liston Medal
Signage at all PMFC home games including (4) telecast home games
(including VFL Final Series )
Port Melbourne featured in (5) ABC telecast games 2013
VFL Final Series ABC telecast games in 2013 (6)
Shane Valenti
Liston Trophy Winner
2010 & 2011

4. Port Melbourne Football Club – Media
In x 3 hour broadcasts featuring Port Melbourne Football Club on ABC TV (Audience figures supplied by ABC Television)
In x 3 hour broadcast on ABC TV (VFL Final Series)
In 2013 VFL Final Series Port Melbourne featured in 2 games
The opportunity to advertise in Weekly VFL Record featuring company brand (4,000 editions per week)
Herald Sun provide extensive coverage to AFL Victoria’s premier competitions
Leader and Weekly Community Newspaper coverage in relevant areas
Inside Footy weekly section

5. Victorian Football League – Telecast Numbers
 VFL 2013:
P18+
High
Average
Regular Season
TBC
36,571
Qual/Elim Finals
37,000
Semi Finals
20,500
Preliminary Finals
55,000
Grand Final
123,000

6. 2013 ABC TV Games Round 7 v Coburg @ Port Melbourne (36,000)*
Round 11 v Port Melbourne (40,000)*
Round 13 v Port Melbourne (25,000)*
Round 16 v Port Melbourne (35,000)*
Round 18 v Port Melbourne (27,000)*
Elimination Final v Port Melbourne (51,000)*
Semi Final v Port Melbourne (20,500)*
* ABC viewing figures
Premiership Coach
Gary Ayres

7. Port Melbourne Football Club – Further Opportunities
 Opportunities for 2014 and beyond:
Match day Promotions
Themed Round
PMFC database communication
PMFC partner networking
PMFC match day functions
PMFC Game admission for staff and guests
Jubilation Reigns Supreme

8. Current Port Melbourne FC Partnerships
Port Melbourne FC Partners: PMFC Platinum Sponsors:
Port Melbourne FC Support Sponsors:

9. Frosty Miller Medallist
Promotion
Signage – Option 1
* fence signage - $2, GST
Signage – Option 2
* billboard signage - $3, GST (subject to availability)
Signage – Option 1 & 2 (Option 3)
$4, GST
PMFC Hospitality: 
Sponsor and guests are entitled to attend the President’s Luncheon (9),
Dean Galea
Frosty Miller Medallist
2013 – 58 Goals

10. Special Sponsorship packages
Sponsor the Home or Away Coach’s Box - $5, GST (N/A)
Sponsor the Home or Away Statistician’s Box - $2,500 + GST
Sponsor the Timekeeper’s Box - $2,500 + GST
Sponsor the Broadcaster’s Box - $2,500 + GST
Sponsor the Media/Super Box (2) - $2,500 + GST (only one available)
Sponsor Game Day LED display sign - $12,500 + GST
Sponsor LED Scoreboard (new addition) - $20,000 + GST

11. Benefits Summary Designations
Support Partner of Port Melbourne Football Club
Support Sponsor of Port Melbourne Football Club
Branding
Arena signage
Billboard signage
Branding, advertising and editorial on PMFC website with links to VFL & VFL Club websites
Website link to PMFC website
NB : all signs FOC, sign writing at sponsor’s cost
Port Melbourne Football Club
Port Melbourne Football Club to circulate all advertising material via electronic media
Media
ABC telecast games
VFL Football Record - all sponsors rotated on a four week basis

12. Proposed Term and Investment
A one year agreement through to the end of the 2014 VFL Premiership Season
with option to renew for 2015 and 2016 in July 2014 (terms to be determined)
Required Investment:
In consideration of the selected package with rights and benefits presented, sponsor to pay over the term of the agreement
Year One Option 1 - $2, GST, Option 2 - $3, GST, Option 3 - $4, GST
Year Two $XXX,000 (option)
Year Three $XXX,000 (option)
Toby Pinwill
Norm Goss Medallist
2011
Best Player in the Grand Final

13. Port Melbourne Football Club
Premiers & Champions
2011
21 Games – 21 Wins

14. New Social & Administration Facility

15. Floor Plan New Facility