1. Distribution channels

2. Explain the terms below:
Distribution channel
Direct channel
Indirect channel
Wholesaler
Retailer

3. Watch and answer the question
What are the advantages and disadvantages of direct and indirect distribution channels?
Write down key words as you listen.

4. Complete these key words from the video
Complete these key words from the video. Use them to talk about the advantages and disadvantages of direct and indirect distribution channels.
D_ _ _ VER
MA_ _ _AC_ _ _ ER
C_ _S_ _ _R
W_ _ _ H_ _ SES
L_ _ _ ST_ _ _ systems
I_ _ _ _ TMENT
C_ _ TS
I_ _ _ RM_ _ _ ARY
T_ _ _ T
EX_ _ _ TS
DELIVER
MANUFACTURER
CONSUMER
WAREHOUSES
LOGISTICS SYSTEMS
INVESTMENT
COSTS
INTERMEDIARY
TRUST
EXPERTS

5. Click-and-mortar, brick-and-mortar, direct, mail order firm
1 A different name for short distribution channels.
2 A business which exists only in the physical form.
3 A business which combines online sales with traditional sales in physical shops.
4 Companies which offer their products through catalogues or websites so consumers can buy them via telephone or using mail or internet orders.

6. Chain stores, distribution management, distribution channel, authorized dealer
5 The chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer.
6 Managing the movement of goods from the supplier or manufacturer to the point of sale.
7 One of a number of retail stores under the same ownership and dealing in the same merchandise.
8 A name for a distributor in the automobile industry.

7. Which verbs are missing?
1 The product must R _ _ _ _ as many end consumers as possible to I_ _ _ _ _ _ _ sales.
2 In a long distribution channel the manufacturer will M _ _ _ less profit.
3 Long channels R _ _ _ _ the price of a product.
4 The price will R _ _ _ if the product travels through a long channel.
5 We want to attract both younger and older consumers so we try to C _ _ _ _ _ _ online and traditional sales.

8. What do these words mean?
a sale
sales (pl)
to sell
salesperson

9. Read the following statements and decide which refer to wholesalers and which to retailers.

11. Domestic trade

12. What do you know about domestic trade?
How could you use these terms to talk about domestic trade?
Movement of goods
Costs
Currency
Market
Language / culture barrier

13. international trade, trade bloc, transaction costs, domestic trade, customs duties / tariffs, transportation cost,

14. Find word partnerships with these words
1 d____ trade 7 t____ bloc
2 h____ trade 8 t____ costs
3 i____ trade 9 t____ costs
4 i____ market 10 c____ duties
5 d____ market 11 h____ industry
6 d____ producers 12 n____ currency

15. Fill in the gaps
_____ costs and _____ costs are often passed on to consumers.
_____ markets are smaller than _____ markets.
Underdeveloped countries often mostly rely on _____ trade.
Firms that trade only on domestic markets use the _____ currency exclusively, so they don't have to bother with exchanging money.
We tried to break into the _____ market with our product, but we failed and decided to concentrate solely on the domestic market.
Since Croatia entered the EU, we haven’t needed to pay _____ duties when we buy a book from Amazon.
_____ producers are part of the _____ industry.
The USA, Canada and Mexico formed a _____ bloc in 1992 to ensure the free flow of goods among these countries.

16. Meetings

17. Watch and listen http://www.youtube.com/watch?v=L_kZT8t75J4

18. Why are the terms written in different colours?
conclude the main points
welcome the participants to a meeting
ask for opinion emphasise action points
ask for clarification
state the objective of the meeting vote
disagree state an opinion
go through the agenda interrupt
close the meeting

19. What do these words mean?
agenda
venue
item
action point
minute-taker
any other business (AOB)
chairperson
minutes

20. Replace the Croatian words with their English translation