Presentation is loading. Please wait.

Presentation is loading. Please wait.

WEBINAR Key Trends That Will Drive Global eCommerce Growth In 2017

Published byAnastasia McBride Modified over 6 years ago

Similar presentations

Presentation on theme: "WEBINAR Key Trends That Will Drive Global eCommerce Growth In 2017"— Presentation transcript:

1

2 WEBINAR Key Trends That Will Drive Global eCommerce Growth In 2017
Michael O’Grady, Forecast Analyst Satish Meena, Forecast Analyst February 9, Call in at 10:25 a.m. Eastern Time

3

4 Consumer Technographics®
GLOBAL SYNDICATED INSIGHTS ON THE INTERSECTION OF CONSUMERS AND TECHNOLOGY — ATTITUDES, BEHAVIORS, AND MOTIVATIONS Longest-running digital consumer study (since 1997) 400,000+ completed surveys 1,500 brands 300 attitudes captured 7 proprietary profiles ______________________ Deep, customizable, and trended consumer insights Coverage area Countries: Argentina France Japan South Korea United States Australia Germany Mexico Spain Brazil India The Netherlands Sweden Canada Indonesia Italy Poland Turkey China Russia United Kingdom

5

6 Polling question to start
What are your priorities for growth in 2017? Growth in retail markets worldwide Domestic market growth In-store retail sales growth Online retail sales growth Growth in cross-channel touchpoints *Answers at the end of the Webinar

7 Agenda Understanding eCommerce growth Understanding m-commerce growth
Understating cross-border eCommerce growth Consequences and implications of online retail growth

8 Agenda Understanding eCommerce growth Understanding m-commerce growth
Understating cross-border eCommerce growth Consequences and implications of online retail growth

9 Growth in the two largest economies is driven by consumer expenditure in the US and exports in government investment in China Consumer- driven growth Source: World Bank

10 $1.5 $248 billion $397 billion $862 billion $19 billion
the amount of USD spent online globally* in 2016 trillion Western Europe North America $248 billion $397 billion Asia Pacific $862 billion Latin America $19 billion Source: Forrester Research ForecastView Online Retail Forecasts *Global figure comprises 27 countries: Argentina, Australia, Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, Greece, India, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, Norway, Portugal, South Korea, Spain, Sweden, Switzerland, United Kingdom, and United States

11 11.3% 12.3% 10.3% 10.6% 8.3% How fast eCommerce is growing globally*
CAGR Western Europe North America 12.3% 10.3% Asia Pacific 10.6% Latin America 8.3% Source: Forrester Research ForecastView Online Retail Forecasts *Global figure comprises 27 countries: Argentina, Australia, Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, Greece, India, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, Norway, Portugal, South Korea, Spain, Sweden, Switzerland, United Kingdom, and United States. Rate based on CAGR 2015 to 2021.

12 59% of the world’s population will be online by 2020; Asia drives online population growth
Increase in online population Source: Forrester Research World Online Population Forecast, 2015 To 2020 (Global)

13 US and China capture 72% of eCommerce trade today; other large eCommerce opportunities are developing Source: Forrester Readiness Index: eCommerce, 2016

14 Significant online buyer growth potential in Latin America and Asia Pacific
Source: Forrester Research Online Retail Forecasts, 2016 To 2021

15 Online market maturity depends on how much a consumer spends online and online market share
Online buyer maturity: spend per online buyer Higher online buyer and online market maturity Lower online buyer and online market maturity Market maturity: share of market online

16 Agenda Understanding eCommerce growth Understanding m-commerce growth
Understating cross-border eCommerce growth Consequences and implications of online retail growth

17 Online populations in India and China purchase on their mobile phones
Source: Forrester’s Global Technographics® Online Benchmark Surveys, 2016

18 Clothing and media drive mobile buyers in the US
Share of smartphone buyers that buy Base: smartphone buyers; Source: Forrester’s Consumer Technographics® North American Retail And Travel Online Benchmark Recontact Survey (US)

19 Online retail via mobile to cross $1 trillion by 2018
SHARE OF ONLINE RETAIL SALES VIA MOBILE IS EXPECTED TO CROSS 50% IN 2017 Source: Forrester Research Forecast for US, EU-7, China, India, Japan, South Korea, Australia, Brazil, Argentina, and Mexico

20 Agenda Understanding eCommerce growth Understanding m-commerce growth
Understating cross-border eCommerce growth Consequences and implications of online retail growth

21 Drivers for cross-border trade
Inhibitors Consumer confidence in buying online Geoblocking Growth in online cross-border buyers Delivery times/cost of delivery/ease of returns Growth in marketplaces and marketplace investment Larger competitive domestic online markets inhibit the need to shop cross-border. Shoppers need for better price, choice, and authenticity Exchange rates Retailer’s ability to trade online and cross-border

22 China is driving cross-border buyer growth in Asia Pacific
Source: Global Cross-Border eCommerce Sales Will More Than Double In The Next Five Years Forrester report

23 Product authenticity drives Chinese consumers to shop cross-border
Base: Chinese online adults 18+ (online weekly or more); Source: Forrester’s Consumer Technographics® Asia Pacific Survey, 2016 (China), total sample size: N = 4,501

24 Cross-border sales B2C will triple in the next five years to reach $423 billion in 2021
Source: Forrester Research Online Cross-Border Retail Forecast, 2016 To 2021 (Global)

25

26 Europe is the largest exporter region for luxury goods
Source: Forrester Data: Luxury Retail Forecast, 2016 To 2021 (Global)

27 Choice, price, and quality drive online cross-border sales
“In general, why don’t you purchase products/services from a website outside of your country?” “In general, why do you purchase products/services from a website outside of your country?” Satisfied with quality from foreign websites The website offers products that I can’t find here. The total product cost is lower than what it would cost here. Source: Forrester’s Consumer Technographics® European Retail And Travel Survey, H1 2016

28 Agenda Understanding eCommerce growth Understanding m-commerce growth
Understating cross-border eCommerce growth Consequences and implications of online retail growth

29 Web-influence for offline purchases will continue to dominate buyer behaviour
Reverse-showrooming: “I have researched products/services online, then purchased those products/services offline in the past three months.” Showrooming: “I have researched products/services offline, then purchased those products/services online in the past three months.” Base: online adults 16+, N = 17,500; Source: Forrester’s Consumer Technographics® European Retail And Travel Survey, H1 2016

30 Multichannel shopper behaviour becomes dominant
Clothes Toys Source: Forrester Data Web-Influenced Retail Sales Forecast, 2016 To 2021 (EU-7) and Forrester Data: Showrooming Forecast, 2016 To 2021 (EU-7)

31 The role of the physical store will change to accommodate digital influence
EU-7 share of total retail sales Source: Forrester Data Web-Influenced Retail Sales Forecast, 2016 To 2021 (EU-7) and Forrester Data: Showrooming Forecast, 2016 To 2021 (EU-7)

32 Web influence varies by category
Source: Forrester’s Global Consumer Technographics® Online Benchmark Survey, 2016

33 Many luxury retailers are increasing their retail share of sales to better manage the customer in-store experience Share of sales or outlets Source: “2015 Annual Report Overview Of The Group Review Of Operations,” Hermes Financial Information, May 27, 2016 ( “Translation Of The French Financial Documents,” LVMH, January 23, 2017 ( and “Half-Year Financial Report as of June 30, 2016,” Monclergroup ( *Half year for Monclergoup

34 Sales on Singles Day in China is more than 10 times larger than a typical online day
Source: Forrester Research Online Retail Forecast, 2015 To 2020 (Asia Pacific); Forrester Research Online Retail Forecast, 2015 To 2020 (Western Europe); and Forrester Research Online Retail Forecast, 2015 To 2020 (US)

35 Polling results What are your priorities for growth in 2016?
Growth in retail markets worldwide Domestic market growth In-store retail sales growth Online retail sales growth Growth in cross-channel touchpoints *Answers at the end of the Webinar

36 Want to know more about ForecastView?
Digital marketing Online display Search engine Marketing marketing Social media spend Mobile advertising F.R.I. digital Advertising eCommerce Online retail Web-influenced retail Mobile and tablet commerce F.R.I. eCommerce Mobile Online population Tablet adoption Smartphone adoption Mobile payments Mobile application Click here for more information ForecastView, or send us an .

37 Questions?

38 Michael O’Grady Satish Meena

Download ppt "WEBINAR Key Trends That Will Drive Global eCommerce Growth In 2017"

Similar presentations

UK and Global Economic Insights Dr Andrew Sentance Senior Economic Adviser, PwC Hospitality and Tourism Summit 2015 London, 30 th June 2015.

UK and Global Economic Insights Dr Andrew Sentance Senior Economic Adviser, PwC Hospitality and Tourism Summit 2015 London, 30 th June 2015.
Andrew Sentence CBE Senior Economic Advisor, PwC ECONOMIC INSIGHT.

Andrew Sentence CBE Senior Economic Advisor, PwC ECONOMIC INSIGHT.
Copyright © 2015 Criteo State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015.

Copyright © 2015 Criteo State of Mobile Commerce Apps and cross-device lead mobile business Q
Affiliate & Going Global Why, where and how to geographically expand your affiliate programme Nick Fletcher, Account Director UK, Tradedoubler James Maley,

Affiliate & Going Global Why, where and how to geographically expand your affiliate programme Nick Fletcher, Account Director UK, Tradedoubler James Maley,
Slide 1.1 Alan M Rugman and Simon Collinson, International Business, 5 th Edition, © Pearson Education Limited 2009 Regional and global strategy Chapter.

Slide 1.1 Alan M Rugman and Simon Collinson, International Business, 5 th Edition, © Pearson Education Limited 2009 Regional and global strategy Chapter.
AUTOMOTIVE 2015: KEY INSIGHTS JULY 2015. AUTOMOTIVE 2015 KEY FINDINGS WHAT IS PASSPORT AUTOMOTIVE.

AUTOMOTIVE 2015: KEY INSIGHTS JULY AUTOMOTIVE 2015 KEY FINDINGS WHAT IS PASSPORT AUTOMOTIVE.
The Global Economic Environment

The Global Economic Environment
Business in a Global Economy

Business in a Global Economy
Business in a Global Economy. Read: You may not know it but you’re a part of the global marketplace. You might buy clothes made in Taiwan. Turnover your.

Business in a Global Economy. Read: You may not know it but you’re a part of the global marketplace. You might buy clothes made in Taiwan. Turnover your.
O 2012 edition o Widely recognised as the industry standard consumer research study on the European media landscape o Includes historical data back to.

O 2012 edition o Widely recognised as the industry standard consumer research study on the European media landscape o Includes historical data back to.
OPENING REMARKS AND PRESENTATION OF THE RUSSIAN ADVERTISING MARKET SERGEY VASILIEV, CEO – VIDEO INTERNATIONAL GROUP EGTA’S ANNUAL MARKETING & SALES MOSCOW,

OPENING REMARKS AND PRESENTATION OF THE RUSSIAN ADVERTISING MARKET SERGEY VASILIEV, CEO – VIDEO INTERNATIONAL GROUP EGTA’S ANNUAL MARKETING & SALES MOSCOW,
The Global Economic Environment The Coming Boom Wealthy Industrial Countries2.92.7 Developing Countries3.04.8 East Asia7.57.6 South Asia4.85.3 Latin America2.63.4.

The Global Economic Environment The Coming Boom Wealthy Industrial Countries Developing Countries East Asia South Asia Latin America
Country overview slidedeck. Purpose of this document This document contains specific country factual information, in a preformatted layout, which you.

Country overview slidedeck. Purpose of this document This document contains specific country factual information, in a preformatted layout, which you.
The United States The Economy. What is GDP ? Gross Domestic Product (GDP): The total market (or dollar) value of all final goods and services produced.

The United States The Economy. What is GDP ? Gross Domestic Product (GDP): The total market (or dollar) value of all final goods and services produced.
Overview of the Singapore Economy 2000 –GDP = US$92 bil (0.9% of US economy) –Per Capita GNP = US$24,700 (ranked 19th in the world)

Overview of the Singapore Economy 2000 –GDP = US$92 bil (0.9% of US economy) –Per Capita GNP = US$24,700 (ranked 19th in the world)
2016 Global Manufacturing Competitiveness Index. 2Deloitte and US Council on Competitiveness I 2016 Global Manufacturing Competitiveness IndexCopyright.

2016 Global Manufacturing Competitiveness Index. 2Deloitte and US Council on Competitiveness I 2016 Global Manufacturing Competitiveness IndexCopyright.
Global Farm Tire Market Trends, Opportunities and Forecasts (2016- 2021)

Global Farm Tire Market Trends, Opportunities and Forecasts ( )
The LTE, LTE-Advanced & 5G Ecosystem: 2015 – 2020 – Infrastructure, Devices, Operator Services, Verticals, Strategies & Forecasts Published: Jan 2015 No.

The LTE, LTE-Advanced & 5G Ecosystem: 2015 – 2020 – Infrastructure, Devices, Operator Services, Verticals, Strategies & Forecasts Published: Jan 2015 No.
“Card Diversity and Novel Prepaid Card Applications Spur Growth in the Prepaid Cards Market” © Global Industry Analysts, Inc., 6150 Hellyer Ave., San Jose,

“Card Diversity and Novel Prepaid Card Applications Spur Growth in the Prepaid Cards Market” © Global Industry Analysts, Inc., 6150 Hellyer Ave., San Jose,
Global Golf Equipment Market to 2019 The report focuses on global major leading industry players with information such as company profiles, product picture.

Global Golf Equipment Market to 2019 The report focuses on global major leading industry players with information such as company profiles, product picture.

Similar presentations

Ads by Google