1. Business Plan Commercial layer business in Bogor, Indonesia M
Business Plan Commercial layer business in Bogor, Indonesia M. Baber Ahmadzai and Yuni Resti 27th May 2016

2. Farm Description Location  Bogor, Indonesia
Farm Type  Semi - Intensive layer farming
Farm Size (Total Area 4200 m2)
Feeds / Fodder  Silo ( 35 Ton )
Buildings  1800 m2 (Layer housing, office, packaging room
and staff quarters)
Flock / Herd size  3 flocks, Total : layers
Product + Unique selling Point
Egg + Omega3
Non-cage system for the animals

3. Market (Retailer in Bogor, and Trader in Jakarta
FARMING SYSTEM DIAGRAM of Java Layer Farm
BIO-PHYSICAL factors:
Dry and rainy Seasons, 250C
PRODUCTION FACTORS:
Political – institutional factors :
Government Policies, taxes, law
HOUSEHOLD:
Sustainable farming, Comercial layer farm, Animal husbandry education background
LAND:
Total Area 2500 m2
700 m2 above sea level
WATER:
Ground water; good quality
CAPITAL:
3 layers housing, Silo, Pump machine, Scale, Feeder, Water Drinker, Incinerator
LABOUR:
3 labours) : Total Salary € 5,400/year
ENERGY:
Electricity :
€ 5,000 / year
INPUTS :
Feeding: 309 tonnes/ year: € 154,550 ,
Pullets : 10,000 / year :
€ 32,143
Vaccination and drugs :
€ 5,000 / year
SYSTEM COMPONENTS :
ANIMAL:
layers per year
PRODUCTS:
Eggs (1,824 million) / year : € 325,714 / year
Culling layers (9500 layes / year) : € 13,571 / year
Manure (176 tonnes) / year : € 3,769 / year
SALES
Market (Retailer in Bogor, and Trader in Jakarta
SALES

4. Chain Map of Java Layer Farm

5. Production Plan Units  3 Housing Unit Production planning
Lohmann Brown Strain
Production will start with pullets (16 weeks of age) and will be sold after 72 weeks of age

6. Marketing Plan Product  Omega 3 Eggs Price  1,1 euro / 6 Pcs of eggs
People (consumer segment)  Upper Class Consumers
Place (channel)  Supermarket, Hotel, processors (in Bogor),
Trader in Jakarta
Promotion  Website, brochure

7. Housing Buildings / unit 1800 m2 Non cage – single tiered system
Housing size  1700 m2
Free range  1700 m2
Feeder  Feeding pan
Water ad libitum water by using nipple drinkers
Feeding Silo  15 m2 (Length 20 feet, diameter 12 feet) capacity 35 Ton
Packaging room  50 m2
Office  30 m2
Staff or watchman quarters  20 m2
Manure pit
Incinerator  80 Kg capacity
Environmental aspects
Litters will be collected every day
(Manure removal systems belts is placed)

8. Nutrition Feed stuffs Commercial feed + Omega 3 feed Feed rations
(2% of sardines fish by product) + flaxseed, commercial feeding, Total feeding/layer/day  110 gram
Feed conversion FCR = 110 gram of feed = 2,2
50 gram of egg
 “1 kg off eggs need 2,2 kg feeding”

9. Health Care / Recording
Biosecurity
Sanitation  Fumigation
All in all out
Vaccination
Every 8 – 10 weeks : ND and IB in water
Light management (16 hours per day)
Temperature control
Monthly pullets and laying flock records  Cost, Vaccinations, mortality, feeding used, egg produced (hen day, hen house), Hen removed

10. Farm Organisation Human Resources 3 People working in this farm
Responsibilities
Organogram
Farm Manager
Creating, monitoring, and operating the farm's budget 
Monitoring and maintaining inventories of supplies
Monitoring farm’s performance and quality standards
Marketing the farm's product
Providing customer service
Farm Assistant:
Cleaning the farm area
Feeding the animals three times a day
Recording the production daily, weekly, and monthly
Collecting and handling the eggs at 6 am and 6 pm on daily basis
Reporting to farm supervisor for any unusual incidence at farm

11. Financial Plan: Investment Budget
Balance Sheet per May 2016
Assets
Liabilities
Fixed Assets
Fixed liabilities
Land
75,000
Bank Loan
130,000
Housing
300,000
Staff or watchman quarters
1,429
Packaging room
3,571
Office
2,143
Silo
5,893
Feeder
9,000
Water drinker
350
Current liabilities
Pump machine
471
Creditor
3,500
Water tank
1,571
Weighing Scales 79
Manure pit
1,250
Incinerator
157
Ofiice stuffs
Current Assets
Layers
14,286
Liquid Assets
Own resources
Bank Account
75,786
Net Capital
363,915
Cash
5,000
Gross Capital
497,415

12. Financial Plan : Trading account
Year 1 (€)
Year 2 (€)
Year 3 (€)
Number of Unit
Unit Cost
Total
Fixed Costs 1
Electricity
45,000 Kwh
0.11
5,000
45,000 Kwh
0.13
6,000 2
Permanent labour
3 people * 12 months
150
5,400
180
6,480 3
Maintenance
11,699 4
Depreciation
14,725 5
Interest 7%
16,373
Total Amount per year (€)
53,197
55,277
Variable Costs
Feeding
309,100 kg
0.5
154,550
363,000 kg
181,500
363,000 kg
0.6
207,429
Vaccination and drugs
1 package*10,000
Pullets
10,000 pullets
3.2
32,143
3.4
34,286
Miscellaneous
9,585
10,932
12,386
7,045
8,035
9,104
208,322
237,610
269,204
Gross Output
Eggs
1,824,000 eggs
0.18
325,714
2,232,000 eggs
398,571
0.20
446,400
Culling Layers
9,500 culling layers
1.57
14,929
9,500 culling layes
1.64
15,607
Manure
175,890 kg
0.02
3,769
198,000 kg
4,243
198,000 kg
0.04
7,071
344,412
417,743
469,079 No
Nett Farm Income
Year 1
Year 2
Year 3 1
Gross Output
344,412
417,743
469,079 2
Variable Costs
208,322
237,610
269,204 3
Gross Margin
136,090
180,133
199,875 4
Fixed Costs
53,197
55,277
Nett Farm Income (€)
82,893
126,936
144,598

13. Sustainability profile
People  Safe and healthy products, job opportunity
Planet Manure for fertilizer and feeding for fish
Profit Egg which content Omega 3 has more profit, profit
from culling layer and manure

15. References
Handbooks
Magazines