1. Marketing Today And now…. Economics in the News reports
MARKETING FUNCTIONS & FOUNDATIONS
PowerPoint
Read pages 1-10 in Blue Book
POSTER Assignment
Kingdome of Mocha Tests Back
Business Cycle DECA ?
REMEMBER: FRIDAY deadline (no exceptions)
Emerging Leaders Conference Forms & $25
Sign Up to get involved; Go Bo, ELC, Parade, Et.
And now…. Economics in the News reports

2. NOTE TAKING vs Learning
Note taking is GREAT…. But, you need to understand the BIG PICTURE and absorb the CONCEPTS, not just memorize a definition.
ALL PowerPoints are accessible on Google Drive (see lesson plan)

3. What Is Marketing
REMEMBER:
MARKET
To sell
A consumer
group
A store
Marketing is the EVERYTHING that happens between production and consumption!
Produce     Consumer
WHAT to Produce, HOW to produce it and to WHOM to sell it to.

4. Marketing Functions Producers Consumers Financing Pricing
Marketing-Information Management
Product Management (Merchandising)
Promotion
Distribution (Supply Chain Mgmt)
Selling
Producers
Consumers

5. PRODUCTS = BOTH! What Is Marketing Products = Goods and Services
Goods: Hammers, automobiles, soda pop, clothing, and computers
Services: Dry cleaners, amusement parks, attorneys, and movie theaters
PRODUCTS = BOTH!
IE: Financial Products, Cell phone Products

6. Foundations of Marketing
Building on these four foundations helps you to acquire marketing skills that are relevant to your own career development.
Business, Management, and Entrepreneurship
Communication and Interpersonal Skills
Economics
Professional Development
Slide 1 of 3

7. What Is Marketing Foundations of Marketing
Business, Management, and Entrepreneurship- Paige
Understanding the basics of business, management, and entrepreneurial concepts that affect business decision making.
Communication and Interpersonal Skills Understanding concepts, strategies, and systems needed to interact effectively with others.
Slide 2 of 3

8. Foundations of Marketing
Economics - Sede Understanding the economic principles and concepts that are basic to marketing.
Professional Development Understanding concepts and strategies needed for career exploration, development, and growth.
Slide 3 of 3

9. Functions of Marketing
These functions define marketing as it is applied in business operations.
Distribution (Supply Chain Mgmt) Sofia
Buying (Purchasing) - Anna
Financing - Collin
Marketing-Information Management - Morgan
Pricing - Juan
Product Management (Merchandising) Brandon
Promotion - Abbey
Selling - Aubrey
Slide 1 of 4

10. The Functions of Marketing are…
Distribution involves deciding where and how products will be purchased in order to reach the final users. Supply Chaining
Financing is getting the money needed to pay for the operation of a business.
Slide 2 of 4

11. Marketing Is…
Marketing-Information Management involves getting the necessary information to make good business decisions. Getting information from other sources (CPI), or taking surveys
Pricing dictates how much to charge for goods and services. COST vs PRICE!
Product Management is developing, maintaining, and improving a product selections. (Merchandising)
Slide 3 of 4

12. Marketing Is…
Promotion is communicating with potential customers to inform, persuade, or remind them about a company.
Selling is providing customers with goods and services they want. One-on-one marketing.
Slide 4 of 4

13. Marketing Essentials Read: pages 1-10 Completed the DECA questionnaire
Use the RUBRIC as a guide for building your poster.
Not an “artsy” type? Print pictures and words… or make a PowerPoint slide or find a SHORT video.

14. Marketing-Information Management
ASSESSMENT
1.1
Applying Key Terms and Concepts
Provide an example of each function of marketing as it is put to work in G-Bay
Provide an example of each function of marketing as it is put to work in the Virtual Business Simulation
Buying
Financing
Pricing
Marketing-Information Management
Product Management
Promotion
Distribution
Selling

15. ASSESSMENT Thinking Critically 1.1
How is a presidential political campaign an example of marketing?

16. Pick a FUNction or a FOUNDATION
Marketing Essentials
Pick a FUNction or a FOUNDATION
to do a poster of…

17. Distribution (Supply Chains) Financing ($$$)
CHOOSE a FUNCTION or Foundation
for Your Poster:
Distribution (Supply Chains)
Financing ($$$)
Marketing-Information Management (Market Research)
Pricing (Selling Price)
Product/Service Management (Merchandising)
Promotion
Selling
Economics
Communication Interpersonal Skills
Professional Development
Business Management, Entrepreneurship

18. Poster Project
Choose a Marketing Function or Foundation concept.
Ch. 1 – You’ve read information on the Function or Foundation you are doing your poster on.
Look up the Unit in the textbook that provides details on your poster topic. Use the information to get a solid knowledge of the topic.
Find clip art or other illustrations to use on your poster. You can also draw out your poster.
Design your poster. It will be put on display when we study that unit.
Present your poster to the class. Give a description of the Marketing Function or Foundation in terms your classmates will understand.
Have Fun!