1. Sukhothai Thammathirat Open University (STOU)
Sungworn Ngudgratoke

2. Where is STOU?
STOU is located in the Nonthaburi Province which is next to Bangkok in the north
47 Km from Suwannabhumi Airport and about 30 min. by car
10 minutes from Don Muang Airport
STOU

3. Major Functions
STOU has Responsibilities mandated by the Commission of Higher Education, Ministry of Education
Teaching
Research
Providing services to social
Maintaining Thai culture, art
University and Faculty effectiveness are evaluated by these functions

4. Enrollment in 2011 (2nd semester)

7. 19 MOU with universities in Asia, Europe, Australia, New Zealand, and USA

8. 10 Regional Centers Classroom Teaching for graduate students Library
Admission and Registration

9. Instruction Delivery system
Undergraduate (No more than 3 courses per semester)
Printed materials
Television programs
CD, DVD
Classroom instructions (optional)
E-learning (some courses)
Graduate (No more than 2 courses per semester)
CD/DVD
Classroom instruction (Required) : 2-3 meeting
E-learning

10. Assessment system
Grading is judged by final exam. But additional assignment completions may be required by some courses.
Final exam employs multiple-choice item tests, but some schools such as Law school uses both MC tests and essay tests.
Some students take final exam through an e-assessment system.
Graduate courses use a variety of assessment methods including course projects, presentation, and final examination. Final exam uses essay t
Students take the exam on Saturday and Sunday
More than 100 test centers throughout the country. Some high schools are selected to be our test centers and high school teachers are test proctors.

11. Future International Conference at STOU
57th World Assembly of the International Council on Education for Teaching (ICET) will be held at STOU on July 16-19, 2013

12. A comparative study on research productivity between KNOU and STOU

13. Research Institute of KNOU and STOU
Institute of Distance Education (IDE) of KNOU
Policy research & General research
Institute of Research and Development (IRD) of KNOU
Research in distance education & General research
There are 13 researchers and 19 staff
There are six divisions: secretary, research development and dissemination, research coordination, distance education research, institutional research, and special research service

14. Number of research at IRD
Year
source
2006
2007
2008
2009
2010
2011
2012
total
STOU revenue 5 8 15 14 12 64
STOU Distance Education grant 4 6 10 25 22 37
110
Thai Government grant 9 2 11 55
STOU society service grant 72
Total 26 38 28 40 57 52 60
301

15. Introduction
Research productivity is one of major outcomes of higher education organizations. It is an indicator of university quality and reflects quality of faculty.
One of the important and significant issues related to research productivity is to identify factors that cause faculty conduct research and make publication.

16. Introduction
Several theories are developed to explain human behaviors (e.g. conducting research). This study employs the theory of planed behavior (TPB) (Ajzen, 1991) to predict research productivity of KNOU and STOU faculty.

17. Objectives
To examine policy and contextual factors that have potentials to strengthen research productivity of STOU and KNOU.
To develop a model of research productivity of STOU and KNOU faculty using the theory of planned behavior.

18. Conceptual Model Attitude Norms Intention productivity Perceived
behavior control
Intention
productivity

19. Instrument and Sample
The survey is conducted by using a 7-point rating scale
IDE research report and research summary
Today, 40 and 3 surveys are completed by STOU and KNOU faculty, respectively.

20. Measurement Attitude (6 items, reliability=0.94)
“the degree of a faculty ’s favorable or unfavorable evaluation or appraisal of behavior in question
Subjective norms (4 items, reliability=0.91)
the perceived social pressure to conduct research and publications.
Perceived behavioral control (7 items, reliability=0.86
faculty’ perception of ease or difficulty in conducting research and in making publications
Intention (4 items, reliability=0.90)
faculty’ intention to do research and make publications
Research productivity (6 items, reliability=0.68)
measured by a total number of research and publication.

21. Data analysis
Content analysis
Structural equation modeling

22. Descriptive statistics
 Variables N
Mean
Std. Deviation
ATTITUDE
STOU 43
4.78
1.43
KNOU 3
4.44
0.38
SNORM
3.95
4.33
PBC
4.18
1.13
4.05
0.81
INTENTION
4.27
1.15
3.52
0.78
Resproduct
49.26
9.69
60.57
9.85

23. Results
2=1.08, df=2, p=0.58, RMSEA=0.00, GFI=.991, AGFI=.929