Presentation is loading. Please wait.

Presentation is loading. Please wait.

Michael Pawlowski Steven Ritchie

Published byEdmund Egbert Phelps Modified over 6 years ago

Similar presentations

Presentation on theme: "Michael Pawlowski Steven Ritchie"— Presentation transcript:

1 Michael Pawlowski Steven Ritchie
Online Advertising Michael Pawlowski Steven Ritchie

2 Website Overview Types of online advertisements
Privacy – Cookies, Spyware, Minors Deception – FTC disclosure guidance Trademark – Keyword Sales, Banners, Pop-ups Spam – CAN-Spam Act

3 Presentation Goals Introduce different types of online ads
Discuss legal and policy issues currently surrounding Keyword Sales Discuss legal and policy issues currently surrounding Spam

4 Quick Stats 700 million Internet users worldwide Online ad revenues
$12.5 billion in 2005 9.6 billion in 2004 DoubleClick, Inc. Delivers 200 billion ads per month

Download ppt "Michael Pawlowski Steven Ritchie"

Similar presentations

Data Mining and Text Analytics Advertising Laura Quinn.

Data Mining and Text Analytics Advertising Laura Quinn.
BY FRANK. MARKETING AND ADVERTISING IN E-COMMERCE Online Marketing and Advertising Considerations Posting on Web Site Content Storage of Web Site Content.

BY FRANK. MARKETING AND ADVERTISING IN E-COMMERCE Online Marketing and Advertising Considerations Posting on Web Site Content Storage of Web Site Content.
Ankit Mehta 1. Brief history of online advertising May 1978: First Marketing Spam form DEC Marketing representative. 1994: First banner ad by AT&T on.

Ankit Mehta 1. Brief history of online advertising May 1978: First Marketing Spam form DEC Marketing representative. 1994: First banner ad by AT&T on.
Time and energy invested by Sales Associate Time, energy and money invested by Southeast Publications in order to produce each ad Proofing, evaluation,

Time and energy invested by Sales Associate Time, energy and money invested by Southeast Publications in order to produce each ad Proofing, evaluation,
GOVJOBS.com U.S. Government Job Bank The Leading Provider of Electronic Job Banking Solutions for Government Personnel and Staffing Departments Since 1998.

GOVJOBS.com U.S. Government Job Bank The Leading Provider of Electronic Job Banking Solutions for Government Personnel and Staffing Departments Since 1998.
Google AdSense Referral Partner Team Feb 1 st 2005 AdSense Partner Program Invitation Enable your bloggers to uncover the revenue potential of their blogs.

Google AdSense Referral Partner Team Feb 1 st 2005 AdSense Partner Program Invitation Enable your bloggers to uncover the revenue potential of their blogs.
Spyware and Spamware By Melissa Borri. Spamware… Spamware is unsolicited bulk email that is designed to disguise the origin of any bulk email it sends.

Spyware and Spamware By Melissa Borri. Spamware… Spamware is unsolicited bulk that is designed to disguise the origin of any bulk it sends.
Copyright © 2004 Pearson Education, Inc. Slide 1-1 E-commerce Kenneth C. Laudon Carol Guercio Traver business. technology. society. Second Edition.

Copyright © 2004 Pearson Education, Inc. Slide 1-1 E-commerce Kenneth C. Laudon Carol Guercio Traver business. technology. society. Second Edition.
CSC101 FINAL PROJECT by Sally Fletcher & Nicole Seguin December 11 th, 2003.

CSC101 FINAL PROJECT by Sally Fletcher & Nicole Seguin December 11 th, 2003.
On-Line Privacy: A Study of the DoubleClick Case Mark Banner Computer Science 99 February 23, 2000.

On-Line Privacy: A Study of the DoubleClick Case Mark Banner Computer Science 99 February 23, 2000.
17 April Using Technology. Where Can You Use Technology? Product Sales Marketing Operations Finances Salaries Inventory Logistics Analysis Market Customer.

17 April Using Technology. Where Can You Use Technology? Product Sales Marketing Operations Finances Salaries Inventory Logistics Analysis Market Customer.
Internet Cookies: Changing Internet Use and Privacy Lindsay Maidment & Katherine Hollander November 8, 2006.

Internet Cookies: Changing Internet Use and Privacy Lindsay Maidment & Katherine Hollander November 8, 2006.
Chapter 10: Electronic Commerce Security. Electronic Commerce, Seventh Annual Edition2 Impact of Security on E-Commerce In 2006 an estimated $913 million.

Chapter 10: Electronic Commerce Security. Electronic Commerce, Seventh Annual Edition2 Impact of Security on E-Commerce In 2006 an estimated $913 million.
© 2004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

© 2004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.
The Privacy Tug of War: Advertisers vs. Consumers Presented by Group F.

The Privacy Tug of War: Advertisers vs. Consumers Presented by Group F.
“If you build it, they will come.”. Virtual Business  There is much more that goes into a virtual business than just building the web site.  You will.

“If you build it, they will come.”. Virtual Business  There is much more that goes into a virtual business than just building the web site.  You will.
Behavior Tracking Dhaval Patel.

Behavior Tracking Dhaval Patel.
Dealing with Pop-Ups Kellen Schefter Melike Abacioglu.

Dealing with Pop-Ups Kellen Schefter Melike Abacioglu.
1.Understand the decision-making process of consumer purchasing online. 2.Describe how companies are building one-to-one relationships with customers.

1.Understand the decision-making process of consumer purchasing online. 2.Describe how companies are building one-to-one relationships with customers.
Chapter 15 Using Digital Interactive Media William F. Arens Michael F. Weigold Christian Arens McGraw-Hill/IrwinCopyright © 2013 by The McGraw-Hill Companies,

Chapter 15 Using Digital Interactive Media William F. Arens Michael F. Weigold Christian Arens McGraw-Hill/IrwinCopyright © 2013 by The McGraw-Hill Companies,

Similar presentations

Ads by Google