1. Starting a new publication
The pursuit of dreams beyond resources control
Starting a new publication

2. Man in the arena
It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat. 

3. Character is destiny.
Heraclitus

4. Where do free newspapers get money?
Adverting
Events

5. How do you start a newspaper with
No journalism background?
R6000
No advertising clients
Zero knowledge on making newspapers
No office
No landline
No website
One ageing computer

6. Answer You connect with your higher purpose
You thank God you knew nothing about newspapers when you started
You create a team
You outsource what you don’t know (LD)

7. “Here's to the crazy ones. The misfits. The rebels. The troublemakers
“Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” 

8. Diepsloot Story

9. Founders of Loxion Connect Newspaper in 2008

10. Interview with Connie Furgurson

11. Tokyo Sexwale – Human Settlement Minister and Moshimane (Multi-billionaire)
When you want something, all the universe conspires in helping you to achieve it. The Alchemist – Paulo Coelho

12. Maria Ramos – ABSA GROUP CEO

13. MONTE CASINO EVERY FRIDAY –LOXION CONNECT TEAM

14. INTERVIEW WITH SOUTH AFRICAN IDOLS FINALISTS 2011

15. Gauteng Jobs Interview with Lesego Malatsi – Soweto Fashion Designer

19. WHAT DO YOU THINK A CAREER INFORMATION PUBLICATION FOR HIGH SCHOOL LEARNERS MUST ENTAIL?
Student life
Bursaries and loans
Financing university studies
Open days and tertiary institution closing dates
Profiling various careerists
Love life
Study tips
Motivation and inspiration
High School Media Competition

20. EDITORIAL POLICY
THE ENGINE BEHIND NEWS
WHAT YOU WILL DO AND WHAT YOU WONT DO
THE ETHICS OF REPORTING
THE GUIDING PRINCIPLE BEHIND PUBLICATION CONTENT

21. We are a community publication with the aim of integrating joburg north suburbs and townships by promoting education, greening, and social engagement?
WHAT TYPE OF ARTICLES WOULD YOU FEATURE IN THE PUBLICATION?

25. BRANDING
LOGO – FIRST THING
WEBSITE
S ATTACHED TO THE DOMAIN
BUSINESS CARDS
BRAND ACTIVATION STRATEGIES
LAUNCH

26. DESIGN
GET A GOOD GRAPHIC DESIGNER AND TRAIN THEM

34. NEWSPAPER AND MAGAZINE
Newspaper are cheaper than magazines
Newspaper design is standard and conservative

35. Mind you manners Mind your lines when designing a newspaper
Avoid stories that are too loaded
Avoid pages with no pictures
Use borders and lines consistently
Use colour to enhance the look

36. ADVERT TYPES IN PRINT
DISPLAY ADVERT

37. ADVERT TYPE
CLASSIFIEDS

38. INSERTS

39. Advertising The look of your paper attracts or expel advertisers
Compressing pictures and adverts
Most national clients want you to exist atleast for six months

40. Advertising Agencies
Companies advertising budgets are given to agencies – make them aware you exist
Come up with a list of potential clients and approach them
Take them to coffee, take them to dinner, get it to work

41. rate card

42. Starting a publication
Not for the faint-heatred!
Not for sisies!
If you are not tough, get a job

43. Things to consider Business Plan Market Research Funding Human Capital
Office – and office equipment

44. Diepsloot Story

45. Contacts: Mothupi Kgopa Mobile: 071 034 7680
Facebook: Mothupi StoneJuniour Kgopa
Website:
Mpho Letswalo
Mobile:
Facebook: Mpho Nare Letswalo