1. Ethical Issues in Marketing to Children
By:

2. Thesis Statement
The purpose of this paper is to establish that unethical marketing to children has negative impact on children’s physical and psychological health.

3. Unethical Practices in Marketing
Using Knowledge of Child Psychology in Marketing Themes
Development of Brand Name Loyalty since Childhood
Marketing through schools by involving in educational processes
Promotion of Toys and Games inspired by Programs

4. Unethical Practices in Marketing
Deeply Engaging Techniques for Marketing Sugary Cereals to Children through Online Media
Cross-promotion Techniques using Licensed Characters
Collection of Children’s Behavioral Data for Food Marketing Purposes

5. Gambling Advertisement and its Ethics
Uncontrolled Marketing Practices for Gambling
Gambling Advertisements in Media
Gambling Advertisements at Point of Sale
Sponsorship of Sports
Promotional Products
Celebrity Endorsements

6. Effects of unethical marketing to children
Obesity among children
Gambling Habits
Development of Aggressive and Violent Behaviors among Children

7. Conclusion
The study justifies that since the advertisement and promotional strategies are always based on offering attraction to consumers within products and services, these strategies always involve manipulation, unrealistic commitments, and use of knowledge and concepts of psychology of humans without their consent. Due to this reason, cognitive and other psychologists have always shown their concerns about advertisement to children. Since adults still have more power and exposure to think and decide among good and bad, however, children are innocent and use of their cognition for the benefits of businesses is termed as highly unethical.