1. Cornerstone Partnership Overview

2. Cornerstone Goals for the Northeast Florida Region
Increase per capita income/wealth
Create higher paying jobs
Position area for the new economy
Increase and enhance the workforce
Expand the tax base
Encourage business and industry development within the region
Grow without sacrificing quality in the environment

3. Why do ED Regionally Partners vs. Competitors More resources
Creates efficiencies
Combined research
Prospects demand it
More opportunity for surrounding counties

4. Key Elements of Partnership
Research
Marketing
Prospecting/Recruiting
Communications/Strategies
Closing the deal

5. Research Demographics/Labor Buildings/Real Estate Targeted Industries
Specific Prospect Needs
Software for Prospect Management Website

6. Research – Commute Zone & Labor Force Analysis Study
Labor force within 20-, 40- and 60-minute commute times (30 minutes for Baker)
22 employment nodes throughout region
Study components
Demographic analysis
Maps
Phone survey

7. Online Properties Database

8. Prospect Management System
iAvenue

9. ExpandInJax.com
County web page

10. Regional Partner Interaction
Bi-Monthly Partner Meetings
Prospects
Strategic Issues
Cornerstone Luncheons
ED Roundtable
Regional Leaders Meetings
Special Events
Letter Series
County Visits

11. Cornerstone Marketing Program

12. The Most Important Sources of Business
Regional Partnership
Enterprise Florida
Site Consultants
Local Referrals

13. Site Consultants 60% of Major Projects
Communicate Regularly and Succinctly
Build a Relationship
Visits
Familiarization Tours
CoreNet
EFI Tours
Sell the Region

14. Quarterly Newsletter to Site Consultants – Spotlight each County

15. Public Relations Media Fam Tours Articles Placed
More Credible Marketing

16. Business Missions, Conferences & Trade Shows
CoreNet
IAMC
Sales Missions
Enterprise Florida Consultant Missions
Trade Shows
International Mission

17. Cornerstone Philosophy on Partner Structure
Project Managers in Cornerstone are primary contact until county is selected
Responses to prospects must be fast, high quality and consistent
Cornerstone Research and support are available to all partners
Partner counties focus on responses to interest, infrastructure and existing business
Cornerstone should host dialogue on important regional issues

18. Other Regional Structure Options
Partners fund marketing program
All responses are sent to all partner counties
All partners respond and pursue prospects separately
Regional partnership focuses more on key regional issues that cross all lines and pursues action

19. Clay County – Why We Did It
BRAC – NAS Cecil Field Closure
Leverage Resources
Eliminate Duplication
Building Consensus

20. Roles & Responsibilities
Define Expectations
Open Communications

21. Different Types of Partnerships
Marketing
Recruitment
Community Building
Issue Driven
All of the Above

22. Discussion
To ask a question, simply press * # on your telephone, or type your query into the chat box on the left.

23. Contact Information
Jerry Mallot, CCE
Executive Vice President, Economic Development
Jacksonville Regional Chamber of Commerce
(904)
Kellie Jo Kilberg, IOM
President
Clay County Chamber of Commerce
(904)