1. Making a business case for Physiotherapy
Mark Armour, MSc, MCSP, MCMI
Operations Director

2. Objective Today’s Workshop To discuss methods of
promoting Occupational Physiotherapy
using a business based argument.

3. Overview
Sources of information
Calculations
Target audiences

4. Sources of information
Businesses own figures – with pre and post intervention comparisons ( produced by business)
Businesses own figures – with pre and post intervention comparisons ( verified by business)
Industry specific absence figures
Standardised absence figures by condition
Strength of case

5. Business own figures Days lost per individual (Year 1 Vs year 2)
Number of days lost as a business due to MSDs (Trend)
Days lost per MSD episode (Trend)
Business case very strong
Very unlikely to obtain this information if this is a new service proposal

6. Own figures calculation
Per employee
(No. of days absence in the year pre – No. of days absence in the year post ) x daily rate
Cost of Intervention
50-15 x 100 or = Spend £500 to save £3500
Return on investment = 700% or 7:1
*Repeat this for all employees using the service who have had at least one year post Rx

8. Client’s own MSD absence figures

9. Length of episode per MSD
Use real figures to extrapolate potential savings over a year Average length of episode pre service - Average length of episode post service Multiplied by the average daily rate Multiplied by the number of employees Multiplied by the MSD absence rate for that industry sector Example 17 days – 11 days x £100 = £600 X 1000= £600,000 x 4% = £24000/ year
Very useful if you only have a short pilot to prove the cost benefit.

10. Industry specific absence figures
5343_Absence-Management-survey-report-2010.pdf
cbi-pfizer-absence-report.pdf

11. Key points - taster
Average number of days lost per year – 7.7 days (public sector 9.6)
Average annual cost £600 (public sector £889)
Call centres record highest absence in private sector days per employee per year
Transport distribution and storage- 2nd highest in private sector 9.4 days per employee per year
You can divide the average days lost by the cost of absence to give a cost per day- £78 from above.
All figures are in theses reports

12. Think about Larger organisations report higher absence rates
Large organisations are more likely to record absence rates
44% of organisations benchmark their absence against other employers

13. Standardised absence figures by condition-

14.
Reed Group’s MDGuidelines has set the industry standard for return-to-work guidelines, enabling health care providers, case managers, and employers to efficiently access, communicate, and manage recommended treatment plans and disability durations for disabled employees.
Based on the world’s deepest database of over 2 million disability cases Reed Group’s return-to-work product, MDGuidelines, is the result of rigorous statistical analysis.

15. How to use the MDA
Calculate the average length of absence for the condition in question
Establish the following
Date absence began
Date treatment started
Date returned to work
Compare MDA predicted absence with actual absence
Multiply days saved by average absence cost
Very useful if you only have a short pilot to prove the cost benefit and the employer has no absence recording facility.

16. Indirect business benefits
Patient satisfaction questionnaire
Customer satisfaction questionnaire
Industry awards
HR, Insurance examples of industry awards

17. Non financials- Satisfaction Qs

18. Maximise your impact

19. Target audiences Finance managers/ director- Cost savings
Health and safety manager- Days lost
Wellbeing manager- Customer feedback, outcomes
Occupational health manager- No. of sessions/ length of case , outcomes.

20. Questions