1. Interaction Design IxD

2. An Overview The field : Terms, influences, organizations, jobs.
More on defining Interaction Design (IxD)?
Principles
Design activity

3. The field : Terms, organizations, jobs.

4. Terms Number of terms used emphasizing what is being designed, e.g.,
user interface design
software design
user-centered design
product design
usability,
information architecture,
human factors
web design,
User experience design (UX)
IxD is umbrella term covering all these aspects
fundamental to all disciplines, fields, and approaches concerned with researching and designing systems or products for people 4

5. IxD is umbrella term 5

6. Relationship between IxD, HCI and other fields
Academic disciplines contributing to IxD:
Psychology
Social Sciences
Computing Sciences
Engineering
Ergonomics
Information architecture
Human factors engineering 6

7. Relationship between IxD, HCI and other fields
Design practices contributing to IxD:
Graphic design
Product design
Artist-design
Industrial design
Film industry 7

8. Relationship between IxD, HCI and other fields
Interdisciplinary fields that ‘do’ IxD:
HCI
Human Factors
Cognitive Engineering
Cognitive Ergonomics
Computer Supported Co-operative Work
Information Systems
It is everywhere 8

9. What do professionals do in the IxD business – Job titles?
Interaction designers |Interactive Designer
Information architect
Usability engineers
Web designers
UI / UX Designer
Web UI Developer
User Experience Designer
Usability/UI Designer
Game Design
User Researcher
Analytics/Analyst
User Interface Designer (UX / Human Factors)
FRONT-END UI DEVELOPER/DESIGNER 9

10. Positions and salaries
UPA 2009 Survey
Positions and salaries

11. UPA 2009 Survey
usabilityprofessionals.org/usability_resources/surveys/2009salarysurvey_PUBLIC.pdf

13. UPA 2009 Survey

14. UPA 2009 Survey

15. UPA 2009 Survey

16. Jobs & Organizations IXDA | http://www.ixda.org/
UX Design |
IxD Foundation |
UX Matter |

17. Organizations | Resources

18. Organizations | Resources

19. More on defining Interaction Design (IxD)?

20. Interaction Design Video
What is interaction Design?
Mouse & Desktop:
Doug Engelbart
Tim Mott
Larry Tesler
My PC
Bill Atkinson

21. Defining the field
Two main views of IxD, coming out of different intellectual viewpoints but converging in practice.
IxD as design discipline, focused on digitally design materials.
IxD as an extension of HCI, a field originating in experimental psychology and computer science.
Source:

22. IxD as a Design Discipline
Focus "shaping interactive products & services" as design work.
Shares the following characteristic:
Intends to improve situations by developing some sort of product or service.
Considers technical, aesthetic and ethical qualities in design.
Involves developing an understanding of the task – the "problem".
Entails thinking by
sketching,
building models, and
expressing potential ideas in other tangible forms.

23. IxD: As an Extension of HCI
Main concern in HCI is:
to assert instrumental qualities such as usability and usefulness of digital products and services.
aimed at work-related or task-oriented use situations.
typically focused on individual user and his/her goals.

24. IxD: As an Extension of HCI
Influential proponents Ben Shneiderman, Donald Norman, Stuart Card and Jenny Preece.

25. IxD: As an Extension of HCI
…a discipline concerned with the design, evaluation and implementation of interactive computing systems for human use and with major phenomena surrounding them.
As defined by the Special Interest Group on Human-Computer Interaction (SIGCHI) of the Association for Computing Machinery (ACM)

26. IxD: As an Extension of HCI
Rough characterization of HCI as a field. It examines:
joint performance of tasks by humans and machines;
structure of communication between human and machine;
human capabilities to use machines (including learnability of interfaces);
algorithms and programming of the interface itself;
engineering concerns that arise in designing and building interfaces;
process of specification, design, and implementation and evaluation of interfaces; and design trade-offs.
HCI has science, engineering, and design aspects.

27. IxD: As an Extension of HCI27

28. IxD as a Design Discipline
Dan Saffer, Designing for Interaction, 2010.
Interaction design perspectives:
Technology-centered view
Behaviorist view
Social Interaction Design view 28

29. IxD as a Design Discipline
Technology-centered view
IxDers make technology useful, usable, and pleasurable to use.
IxDers take stuff produced by engineers and programmers and make it enjoyable for people to use. 29

30. IxD as a Design Discipline
Behaviorist view
IxD is about defining the behavior of artifacts, environments, and systems.
Focuses on functionality and feedback:
product behavior
how they provide feedback to people. 30

31. IxD as a Design Discipline
Social Interaction Design view
Broadest view of IxD
IxD revolves around facilitating communication between humans through products. 31

32. IxD as a Design Discipline
Social Interaction Design view
Any object or device can make a connection between people.
Takes many forms;
one-to-one as with a telephone,
one-to-many as with a blog, or
many-to-many as with the stock market. 32