1. Introduction to Behavioural Insights (Team North)
Felicity Algate

2. Waking you up Doze Bed Slumber Rest Snore Awake Nap Tired Peace Dream
Snooze
Blanket
Doze
Slumber
Snore
Nap
Peace
Yawn
Drowsy
Read words aloud. (30 secs). Read a list of words

3. Take a moment to write the words down that you can remember
Take 2 minutes – there are 15 words

4. Do you remember?
Snore
Wake
Blanket
Nap
Sleep

5. Are you sure you remembered ‘sleep’?
Bed
Rest
Awake
Tired
Dream
Wake
Snooze
Blanket
Doze
Slumber
Snore
Nap
Peace
Yawn
Drowsy

6. Don’t worry, it’s not just you!
40 -55
% of people who falsely remember
These experiments are used to test what is referred to as ‘false recall’ – the act of believing something occurred that didn’t. They date back to the 1930s.
Filling in blanks – recruitment, performance management, make inferences about things that are not there.
In these experiments – typically where there are several similar lists given to participants - somewhere between 40 and 55 per cent of people falsely remember words that were not listed, even where they’re explicitly told to only list words they’re confident they saw. So don’t feel bad if you were one of them!
Source: Roediger, H. & McDermott, K., (1995), ‘Creating False Memories: Remembering Words Not Presented in Lists’, Journal of Experimental Psychology: Learning, Memory, and Cognition, Vol. 21, No. 4, pp

7. Started within Government
Formed in the Cabinet Office in 2010 & spun out in 2014
Social purpose company –for profit but always ask “Is this going to be good for society?”
Multi-disciplinary team covering Behavioural economics, psychology, marketing, design, public policy etc etc
Our objectives remain the same: making public services more cost-effective and easier for citizens to use; improving outcomes by introducing a more realistic model of human behaviour to policy; and wherever possible, enabling people to make ‘better choices for themselves’.

8. Now a global company London (2010) Sydney (2012) New York (2015)
Manchester (2016)
Singapore (2016)
Talk about GMCA contract and what that involves – set context for slide 23

9. BIT: North
Felicity
Andy
Krisztian

10. System 1 System 2 FAST SLOW Two cognitive systems Automatic Effortful
Little or no effort
No sense of control
Intuitive
SLOW
Effortful
Needs attention
Controllable
Analytic
Daniel Kannheman’s nobel-winning work in late 70’s, in which he identified two distinct ways of thinking. Thinking fast & slow.
Refers to two cognitive systems…
FAST: colour of grass, 2x2, daily commute, make breakfast whilst half asleep – auto-pilot.
SLOW: complex problems, planning a trip overseas - deliberative

11. Framing Effects
Visual analogies

12. £ Behavioural insights adds another dimension Regulation Incentives
Information
We’ve been asked this question A LOT:
How do we get people to pay their tax?
How do we get people to look for work more effectively?
How do we get people to adjust to the Benefit Cap?
How do we ensure Social Workers make good decisions consistently about child protection?

13. How can we use behavioural insights? Promoting healthier eating
Regulation
Information
‘Nudging’
Incentives
E.g. encourage people to eat more healthily

15. Work with the GMCA Loneliness Lung cancer screening
Flu vaccinations for 2 – 4 year olds
Health and social care
Place based integration - Brinnington
Workforce development
Working Well – data sharing and qualitative work to understand existing referral processes
Skills/employment support

16. Want to find out more?
Come along to our workshop on 23 January

17. 23 Jan = workshop
(Information regarding the Workshops will be circulated by New Economy during December)