1. Report of IEEE CS Vice President for Standards Activities
John Walz VP for Standards
Vancouver, BC
Feb 2007

2. Topics BoG report IEEE-CS Planning Standards Context Welcome
Past VP for Standards
SAB Role and Vision
Standards Activities Goals
SAB focus
Renewed focus on Vitality
Interoperability
Intra-Board Coordination
IEEE-CS Transformation Plan
External Standards Org.
IEEE-SA areas of interest
Business as Usual
Imperative Principles
Standards Context
Engineering as a Profession – A Practitioner Model
Why are standards important in IT?
Evolution of the global IT market and of IT technologies
Developing and sharing IP
Conceptual Models of Practitioners, Industry, & Business
Market of Practitioners, Industry, & Business
Global Info. & Comm. Tech Spend
Positive Spiral of Industry Participation
IEEE-CS Planning
Business of the Computer Society
Strategy Clarification Workshop
Critical Success Factors?
Measures of Success?
Strategy Clarification Framework
Market Positioning (Differentiators)
Anticipated Customer Mix
Proposed Governance Structure
IEEE BoD Organization w/ XYZB
Transformation Plan Action Planning Matrix for SAB

3. Welcome New SAB Secretary, Debbie Brown Committee Chairs, Sponsors,
Guests

4. Past VP for Standards S. Kathy Land James W. Moore Lowell G. Johnson
Stephen L. Diamond *
James D. Isaak
Leonard L. Tripp *
Gary S. Robinson
Paul L. Borrill
Helen M. Wood *
Fletcher J. Buckley
* Past CS President

5. Standards Activities Board Role and Vision
“To provide an organizational framework and conducive environment within which to develop broadly accepted, sound, timely, and technically excellent standards that will advance the theory and practice of computing and information processing science and technology.”

6. Standards Activities Goals
Further established Standards as one of our unique assets while at the same time integrating the activities with other Boards
Ensure that Society standards
provide true value to practitioners and their organizations,
are relevant,
are affordable, and
provide a consistent view of the state of the practice
Improve vitality of standards groups to become more market-oriented, developing standards that respond to identified customers wants
Increase our professional membership and prestige worldwide
Assisting members in defining and preserving their own and their organization’s intellectual property

7. Standards Activities Goals -2
Move to a broader view of “standardization” to encompass a variety of processes and products, such as agreements though our consensus processes
Promote openness through enhanced communications, especially to their Technical Committees
Offer more opportunities for our CS members to participate in standards work groups and balloting groups for both current and emerging technologies and to engage in other CS activities
Support liberal standards license rights and usage to expand the community of users
Further IEEE Standards market penetration

8. SAB focus
Improving the Standards Committee Sponsor and Work Group Vitality and
Increasing IEEE-SA standards' value to Computer Society membership

9. Renewed focus on Vitality
Jack Cole,Vitality Chair
Focus on growth and vitality for:
SAB,
Standards Committee Sponsor,
Work Group, and
Balloting groups
Coverage on growth and vitality
Minimum set of criteria,
Policies and Procedures compliance and Sponsor Web presence, etc
Support our current membership,
Areas of excellence
Connections with other CS Boards, such as C&T, CAB, EPSB, PUBS, and PPC
Reach out to new members – diversifying both technically and geographically
Measurement of Sponsor vitality will impact
Our over 5000 volunteers
Who are working over 700 standards
John Harauz will continue to focus on SAB membership and the expansion of our business base.

10. Interoperability Support the Computer Society Transformation Plan
Emphasis on interoperability with other CS Boards
Participants in other CS Boards to start participating in either standards work groups or standards balloting groups
Our TC/TF to Standards Work Group mapping
Identify new opportunities for cooperation and possible joint development
Jack Cole and John Harauz are leading our efforts
Several new standards development opportunities have been identified as a result of this closer working relationship.
Promotion of CS standards and volunteer opportunities
CS Boards liaisons
Jack Cole TAB liaison,
Kathy Land C&T liaison, and
David Schultz CAB liaison
John Harauz Membership & PPC, PUBS
David Schultz has arranged our 2nd CAB/SAB joint initiative In Vancouver to reach out to local regional chapters to present standards related seminars.

11. Intra-Board Coordination
SAB and TAB – Jack Cole
TCs can initiate Standards Study Groups on emerging technology
TCs can recruit standards members
TCs can engage in standards development by support and simply by reviewing direction and drafts
SAB and C&T – Kathy Land
Conferences can address standards.
Standards people can participate in conferences
Standards tutorials at conferences
SAB and PUBS – John Harauz
Book Series
ReadyNotes on Standards implementation
SAB and Professional Practices – John Harauz
Certification of users of standards
SAB and CAB – David Shultz
Standards Speakers Bureau
SAB and EAB – David Shultz
Joint outreach initiatives

12. Computer Society Transformation Plan
Focus on initiatives that support CS interoperability, marketing, and expansion
Leverage the strengths of IEEE, IEEE-SA, IEEE-USA, etc
Advance effective volunteer-staff partnerships
Understand, respond to, and serve our user base

13. External Standards Organizations
Jim Moore, International Standards Chair
Efforts to harmonize our software and system engineering standards with ISO JTC1/SC7
Alignment and completion of the both the systems and the software life cycle process standards, which are fundamental to our Body of Knowledge and Certification programs
Align the Information Technology Services Management standards to our existing standards, Body of Knowledge, and Certification programs
Francois Coallier, SC7 Chair
Road map for CS SAB and its Standards Committee Sponsors to ensure our representation as a vital and vigorous player within the international standards arena
Improve and “regularize” IEEE CS participation in various International Standards Org.
Improve relationships (e.g. Liaison Types A or C)
Move new technology areas into TAB and SAB for international concurrence with JTC1

14. IEEE-SA areas of interest
Funding and pricing models,
Liberal standards license rights e.g. education and software specifications,
Support of low cost virtual WG meetings,
Appreciation for volunteers,
Balance between individual and corporate processes, and
Involvement of companies using standards for their products
Robby Robson, SAB Vice-Chair
Don Wright, our IEEE-SA liaison
Angela Ortiz, IEEE-SA
Susan Tatiner, IEEE-SA

15. Business as Usual Deployment of IEEE-SA polices SAB Sponsored projects
signs of dominance
Patent policy
SAB Sponsored projects
Sponsor Vitality with a Balanced scorecard
Volunteer Recognition,
Hans Karlsson Award,
Senior and Fellow memberships

16. Imperative Principles of the Legal Standards Process
Balance
Due Process
Openness
Consensus
Right of Appeal
• Due process means developing procedures, making them publicly available, and following them. This also means that you need to know the procedures of the IEEE-SA Standards Board, your society, and your technical committee.
• Openness ensures that everyone has access to the process. This is accomplished by making sure that all interested and affected parties can participate in your working group and that all actions are publicly available.
• Consensus means the majority agrees on an issue. While mostly employed during the balloting process, consensus can also be used to help resolve contentious working group issues as well.
• Balance is used during the balloting stage of a draft standard. It is achieved by composing a balloting group that includes a balance between the basic categories of producers, users, and general interest.
• Appeals can be made at any time in the process—even after approval of the standard. In the IEEE, appeals can be technical (which is heard at the Sponsor) or procedural (which is heard at the Standards Board).

17. Standards Context Work-in-progress

18. Engineering as a Profession – A Practitioner Model
Profession Infrastructure Support
Body of Knowledge
Curriculum
Individual Professional Development
Professional Society Influences
Accreditation criteria
Initial professional education
Competency definition
Skills Development
Professional Societies
Professional development programs
One or both
Professional development follows most or all of these basic steps in a well-established profession.
Skills development needed to supplement education through work experience,. i.e. CPA, Physicians (residency), P. Eng work experience
Certification: Board exams, CPA exams, engineering specialty exams on completion; licensing the same except that it is mandatory.
Professional societies evolve from promoting exchange of knowledge to identify:
Define certification criteria
Manage certification programs
Establish accreditation standards
Define code of ethics: what professionals actually do and should do
Disciplinary action for violations to maintain a minimum level of conduct
In addition to individual certification is organizational certification: accounting firms peer reviewed, hospitals/universities accredited
Certification
Licensing
Standards of practice
Full Professional Status
Code of ethics
Adapted from Steve McConnell, Professional Software Development, Addison-Wesley, 2004, p. 53.

19. Developing and sharing IP
Emerging Technology
Innovation and case studies papers at IEEE-CS TAB conferences
Capturing & gathering consensus on key principles and fundamental concepts for either
Standards Study Group (SG) to draft Project Authorization Request (PAR) approved by IEEE-CS Standards Sponsor
Light-weight agreements or Technical Reports by IEEE-CS SAB
Working Group (WG) created by IEEE-CS Sponsor
Working Group (WG) final draft ready for Ballot
Experts Ballot formation by IEEE-SA for votes and comments
Standard publication by IEEE-SA
Publication in ReadyNotes by IEEE-CS Press
Training materials developed by experts
Books published by IEEE-CS Press
Usage by industry or consortiums
Resumes updated
Body of Knowledge updated for Certification
Practitioner
Model 1 13 2
Intellectual Property (IP) 12 3 11 4 10 5 9 6 8 7

20. Why are standards important in IT?
Global interoperability between:
Machines / components
People
Organizations
Interoperability enables:
creation of markets
commercial activities
functional products
functional infrastructures
perinity of digital information
Francois Coallier, SC7 Chair, Nov-06

21. Evolution of the global IT market and of IT technologies
Respond to:
Increase globalization of IT Services
Growing importance of IT operations services
Growing importance of System Integration
Continual increase in IT ubiquity
Continual increase in the importance of the global IT infrastructure to the global economy.
Francois Coallier, SC7 Chair, Nov-06

22. Conceptual Models of Practitioners, Industry, & Business
Players
IEEE-CS
Std Activities Bd
IEEE-SA
Sponsors
Volunteers
IEEE-CS Mbrs
Their Employers
Consortiums
IEEE-ISTO
Other SDOs
Governments
Patent offices
Business / Entity
Model
Practitioner
Model
Standards
Legend: Standards = Standards Development and Usage

23. Market of Practitioners, Industry, & Business
Info/Comm. Tech (ICT) Spend
- $3.1 Trillion -World
- $1.3 Trillion -US
Industry
Model
Business / Company/ Entity
Model
Top Ten Companies?
Top Ten Biz Leaders / Allies?
Employees -US
3.9M Employees
$2K Training budget / Employee plus
5 Training days / Emp
IEEE-CS
0.1M Members
$0.2K Member fee
$30M budget
Practitioner
Model
Standards
US has 44% of $3.1 Trillion ICT Spend or $1.32
Legend: Standards = Standards Development and Usage

24. Global Info. & Comm. Tech Spend
ITU Info. Society Statistics Database & IDATE
Total $3.13 Trillion USD
ITU Info. Society Statistics Database & IDATE 2005

25. Positive Spiral of Industry Participation
Clyde Camp,
Clyde Camp,

26. IEEE-CS Planning JanPlan 2007

27. The Business of the Computer Society
The IEEE Computer Society's vision is to be the leading provider of technical information, community services, and personalized services to the world's computing professionals.
HOWEVER:
We sometimes confuse the activities that support our actual business, with being our actual business.
Mike Williams, CS JanPlan2007

28. Strategy Clarification Workshop
Hay Group’s Principles
Distinguish between external and internal goals
Distinguish between strategy and tactics
Create clear line of sight between strategic priorities and work activities
Keep it simple and focused
Strategy Clarification Workshop, Hay Group Nov-06

29. Critical Success Factors?
IEEE Brand
Volunteers and Staff
Financial Stability
Customer Focus
Speed/Agility
Marketing/Business Development
Delivery/Accessibility
Leadership
International Perspective
Strategy Clarification Workshop, Hay Group Nov-06

30. Measures of Success? Membership growth Membership renewals
New products/services
Sales growth in products/services
Customer/member satisfaction
Strategy Clarification Workshop, Hay Group Nov-06

31. Strategy Clarification Framework
Financial
Financial
Customer
Customer
Outcomes
Outcomes
Stability
Stability
Loyalty
Loyalty
Researcher &
Academics
Industry
Practitioners
Researcher &
Researcher &
Industry
Industry
Customers
Customers
Academics
Academics
Practitioners
Practitioners
Highest Quality
Highest Quality
Personalized
Personalized
Targeted
Targeted
Skills
Skills
Market
Market
Positioning
Positioning
Information
Information
Access
Access
Solutions
Solutions
Certification
Certification
Product
Product
New
New
Updated
The increase illustrates the problem - the number of small meetings grew in 2005 while we continued to study and not implement a new business model. The committee so far has not wanted to implement a zero-sum policy or a moratorium on new meetings. (amk)
Industry
Industry
Marketing
Marketing
Development/
Development/
Technology/
Technology/
Penetration
Penetration
& Sales
& Sales
Critical
Critical
Management
Management
Platform
Platform
Success
Success
Factors
Factors
Volunteer and Staff Resources
Volunteer and Staff Resources
Relationship with IEEE
Relationship with IEEE
Plans
Plans
Actions
Actions
Tactics
Tactics
Investments
Investments
(Start/Stop)
(Start/Stop)
Strategy Clarification Workshop, Hay Group Nov-06

33. Strategy Clarification Workshop
Market Positioning (Differentiators)
Highest Quality
Information
Personalized
Access
Targeted
Solutions
Skills
Certification
IEEE-CS provides a forum for the best minds to come together to develop and acquire the highest quality information.
IEEE-CS provides customized and personalized access to expertise, products, and services using contemporary and popular technologies.
IEEE-CS provides targeted solutions (based on authoritative Intellectual Property) to industry technical challenges.
IEEE-CS is a global resource for internationally recognized skill certification desired by employers and professional practitioners.
Strategy Clarification Workshop, Hay Group Nov-06

34. Strategy Clarification Workshop
Anticipated Customer Mix
COMPUTER PROFESSIONALS
Researchers & Academics
(Including Students)
Predominately U.S.
Members
% Customer Mix
(not to scale)
“Practitioners”
International/Global
Non-traditional “members”
Current Future
Strategy Clarification Workshop, Hay Group Nov-06

35. IEEE BoD Organization w/ XYZB
Steve Diamond, IEEE Division Director

36. Transformation Plan Action Planning Matrix for SAB