1. External Influences: PESTLE Analysis
3.1 Business objectives and strategy

2. Impact of external influences
What you need to know
Impact of external influences
a) PESTLE (political, economic, social, technological, legal and environmental)

3. Concept links Economy Political Legal Ethical Social Technological
PESTLE
Economy
Political
Legal
Ethical
Social
Technological

4. What is PESTLE Analysis?
PESTLE Analysis is a framework for assessing the key features of the external environment facing a business

5. P E S T L E POLITICAL ECONOMIC SOCIAL TECHNOLOGICAL LEGAL
PESTLE Analysis provides a useful way to analyse the overall external environment P
POLITICAL E
ECONOMIC S
SOCIAL T
TECHNOLOGICAL L
LEGAL E
ETHICAL / ENVIRONMENTAL

6. Examples of PESTLE Factors: Political
Competition policy
Industry regulation
Govt. spending & tax policies
Business policy & incentives

7. Examples of PESTLE Factors: Economic
Interest rates
Consumer spending & income
Exchange rates
Business cycle (GDP)

8. Examples of PESTLE Factors: Social
Demographic change
Impact of pressure groups
Consumer tastes & fashions
Changing lifestyles

9. Examples of PESTLE Factors: Technological
Disruptive technologies
Adoption of mobile technology
New production processes
Big data and dynamic pricing

10. Examples of PESTLE Factors: Legal
Employment Law
Minimum / Living Wage
Health & Safety Laws
Environmental legislation

11. Examples of PESTLE Factors: Ethical & Environmental
Sustainability
Tax practices
Ethical sourcing (supply chain)
Pollution & Carbon Emissions

12. An Example of PESTLE - Apple
Controversy re phone security & terrorism
Investment in innovation by competitors E L
Economic slowdown in China
Global crackdown on tax avoidance S E
Demographic change
Ethical sourcing & treatment of suppliers