1. Hemangi Joshi-Deodhar Melissa Stucki-Stevens Michael Wormke

2. Women & Co.® Business Model Overview
19 employee unit of Citigroup
Varied financial and non-financial products and services:
Women & Co®: educational programming;
Citigroup: discounts on CitiCards, CitiMortgages, etc.
External: E&Y Tax Planning, 4Nannies.com referral service
# 1 goal: increase Citigroup’s bottom line
Cross-selling is key to its success!

3. Women & Co.’s 4-person call center needs to grow
Women & Co.’s ‘mini’ call center:
Handles membership openings and renewals
Provides product information: Women & Co.; Citigroup; and Women & Co.’s partners)
Helps members find a financial consultant
But the call center will soon reach capacity!

4. Women & Co.® has a lot of work ahead!
Challenges
Scalability
Demand forecasting
Time (until model is proven successful)
Recommendations
Prepare to implement an IVR
Partner with other financial services providers
Enhance product line
Become a registered investment advisor