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REVOLUTION IN EDIBLE OIL PACKAGING
' REVOLUTION IN EDIBLE OIL PACKAGING
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Agenda About us Edible Oil Market Insights
Need for attractive packaging Current Packaging Options Mold-Tek’s innovation IML Edge Clientele Quality ERP Mold-Tek Advantage
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About us Who we are Our USP Our Clients
Established in 1986 and listed in Bombay Stock exchange since 1993 65 Million USD company with 7 ISO certified plants in India and 1 upcoming in Dubai Market leaders in Indian Rigid Plastic Packaging with 25% market share BEST SME of 2013 & Most Tech-Savvy SME of 2013 among 1,50,000 companies in India Experts in molding & decoration with employee strength of 1700 Who we are Only Packaging company in the World to produce ROBOTS INHOUSE. Constant Innovation - Technological Superiority & Technical Excellence Backward integration - State-of-the-art In-house tool room to make molds and Robots. In house IML label production. Pioneers - Introduced IML technology in India Our USP Our Clients Leading Lubricant, Paint, Food & FMCG firms Blue chip clientele include Castrol, Exxon, Shell, Valvoline, Gulf, IOCL, HPCL, BPCL, Asian Paints , Kansai Nerolac Paints, Akzonobel (ICI Paints), Amul, Cadbury, Heinz, Hindustan Unilever exports to UAE, Singapore, Malaysia, Nepal, and Bangladesh FSSC certified premises for food safety management.
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Edible oil consumption is estimated to reach 25 million tons by 2018
Edible Oil Industry – Market Trends Key value drivers that will benefit the industry in the future Growing population Urbanization Willingness to experiment Rising incomes Health consciousness What customers look for Healthier options Ease of use Value addition Edible oil consumption is estimated to reach 25 million tons by 2018 Brand image has become increasingly important to establish credibility in the minds of consumers
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Need for New and Attractive Packaging alternatives
Criteria for consumers to choose products: Attractive packaging Quality Practicality of use Versatility Food safety Ensure Visual Identification Establish a trademark Economical & Sustainable Ensure integrity of oil Product to stand out on the market shelf Maximize consumer experience
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SEEING IS BELIEVING! – HOW PACKAGING DRIVES SALES
Shop keeper as influencer - traditionally Packaging as influencer – Modern Trade/ GT
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RECENT INNOVATIONS FROM MOLDTEK
Tamper evidence, TOY in top container and chocolate in bottom container) Container in the shape of washing machine for exclusive machine wash detergent INDIA PACK AWARD WINNING tamper evident ready to eat cup with roto lock feature
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Current Packaging Options & Disadvantages
Transport/Logistics Issues Space wasting and high transport costs Need separate cartons to pack the containers No reusability End customer cannot reuse the container Narrow neck and spout- Only useful for liquids Poor merchandizing Difficult to display in trade Shape – unfit for stacking Difficult handling High chance for leakage Package becomes greasy frequently
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ADULTERATION, COUNTERFEIT PRODUCTS AND QUALITY ISSUES
EDIBLE OIL COMPANIES are increasingly facing the brunt of duplicate containers/ adulterated products This tarnishes the company’s reputation and brand equity built over the years Consumers’ health is also affected. Any pack with dents/ damage/ grease is considered unfit for purchase by consumers Moldtek’s edible oil pack has 3 layers of tamper evidence mechanism IML decoration cannot be duplicated due to high investment (50 to 60 lacs) and technical expertise necessary to mould compared to blow molded technology which costs just 8 to 10 lacs
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Mold-Tek’s NEW AND IMPROVED Edible Oil packaging
FLEXISPOUT Dispense contents with ease Container does not become greasy RIGID CONTAINER WITH LID Excellent product protection & integrity Consumer reuses container Storage of products of all sizes ATTRACTIVE LOOK 4 sides of advertising space- Brand visibility IML- Premium look and feel Everlasting decoration- Brand recall SQUARE SHAPE Unique & Distinctive- Brand differentiation Stackable –Suitable for supermarket display Space saving shape- Save on Transport cost BAR CODING & RFID Ease of billing & credibility
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Selling Point & Market Potential
Does your current packaging provide your customers edible oil that is easy to use and suitable for fast-paced restaurants? Are your consumers looking for a user-friendly way to enjoy fresh-tasting edible oils? With Mold-Tek’s new Square Edible Oil container Command consumer attention on the shelf with eye-catching, differentiated packaging No glug, is economic, easy-to-use, fast, and safe Offer unparalleled convenience for the home chef with open cap and spout system Your product is always on the shelf due to its reuse value
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In-Mold Labeling Enter a new horizon of growth
IML Process IM Labels produced in house as per your ART work. ROBOTS place labels inside the mould Plastic material flows under the label and fuses it to container. No post-molding operations & handling Label becomes an integral part of the container IML Applications
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Why IML Today, It’s the World’s BEST Decoration technique
Brand Quality Flexibility Image Visual appeal Photorealistic Premium feel Outstanding Quality Visibility Complete container coverage IML gets your product noticed on the shelf Brand Recall Customer reuses product for many applications Brand recall is high as label cannot be removed Design is perfectly intact and cannot be tampered with Design Production No need of post-production printing & drying Saves time & space as 1 entire operation is eliminated Variety Integrated IML with 9 color Gravure printing machines Label cutting machines - Schober (Germany) Trade Perfect registration of BAR-CODE and RFID to suit modern trade Durability The label offers better heat, moisture and chemical resistance Security Product security that is both visually exciting and cost-effective Finish IML offers picture quality printing unlike screen printing No loosening or bubbling unlike shrink sleeves & heat transfer labels
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Food, FMCG & Pharmaceutical Industries
Key Clientele Food, FMCG & Pharmaceutical Industries
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Key Clientele Paint Industry
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Key Clientele Lubricant & Grease Industry
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The Mold-Tek Advantage
In-house Tool room Best customer service Dedicated R&D Facility for labels In-house re-engineered robot Technology Integrated End-to-End Services Wide Geographic reach ISO Certified Quality Constant innovation Hot runner molds The Mold-Tek Advantage
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Mold-Tek Packaging Ltd. Jubilee Hills, Hyderabad
THANK YOU FOR WATCHING Address Mold-Tek Packaging Ltd. Plot No:700, Road No:36 Jubilee Hills, Hyderabad Telangana, INDIA Phone Fax Website
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