1. Media, Race and Implicit Bias
Are We Buying It?
Media, Race and Implicit Bias

2. Compass Check-In
If you believe that your thoughts originate inside your brain, do you also believe that the media is made inside your technology devices?” 

3. Agenda
The role of the media in normalizing racial bias through stereotyping
The pervasiveness of media in shaping unconscious systemic racism
Medial literacy strategies to confront racial misrepresentation
Resources for parents

4. Common American Trees (By Leaf) Quiz

5. Common American Trees (By Leaf) Quiz
Willow Redbud Sycamore
Magnolia Tulip Poplar
Buckeye Gingko
Sweetgum Maple
Dogwood Oak
Ash Sassafras

6. Company Logo Quiz

7. Company Logo Quiz
Walmart Fruit of the Loom McDonald’s Shell
Target Apple Microsoft Pepsi
Warner Brothers AT&T Yahoo!
John Deere BP WWF
Nike Playboy Wikipedia
Toyota LG Starbucks

8. Are we buying it?

9. Are we buying it?

10. Are we buying it?

11. Are we buying it?

12. Are we buying it?

13. Are we buying it?

14. Are we buying it?

15. Are we buying it?

16. Racial Stereotyping in Cartoons

17. Definition of Implicit Bias
Automatic and unintentional associations we harbor in our subconscious that cause us to have feelings and beliefs about other people based on characteristics such as race, ethnicity, age, and appearance.
These associations develop over the course of a lifetime beginning at a very early age through exposure to direct and indirect messages.
In addition to early life experiences, the media and news programming are often-cited origins of implicit associations.

18. Table Talk
In hindsight, how do you think the media impacted your understanding of race as a child?

19. Ubiquitous Assimilation

24. A Media Minute

25. Economy of White Supremacy
Operating System of White Supremacy: Our highest value lies in the “getting of an object” Object=Status=Worth.
Implies we and (all life forms) are inherently unworthy; devaluation of the intrinsic dignity of life
Freeing ourselves means awakening from this trance of unworthiness and shifting into another operating system (de-colonizing our minds)

26. Social Media Examples

27. Twitter

28. Twitter Hate Speech Map

29. Social Media and the Algorithm of Exclusion
Fake News and the Rise of Populism

30. The Medium is the Message
The Default Color in Kodak

32. White Privilege in Media Coverage

33. White Privilege in Media Coverage
Black and White

34. Pyramid of Hate

35. Climbing the Pyramid
The Politics of Fear

36. How can we counter negative stereotypes?

37. Children & Implicit Bias
Children spend the majority of their days consuming media.
On average, children spend four-and-a-half hours a day using television, video games and computers.
Yet children are not provided with the tools needed to evaluate and analyze the media messages they see.

38. Impact Studies: Kids on Race
CNN: The Doll Study

39. Ways to Counteract Racial Stereotyping: Media Literacy
Naming and Reframing
Counter Narratives

40. Naming and Reframing

41. “Google has been on a multi-year journey to understand how decisions are made at work…this journey has led Google to dive into the world of the unconscious mind… you need to give people the platform and tools to begin unbiasing, Google's term for mitigating unconscious bias and giving your first thoughts a second look”

42. Naming and Reframing

43. Example: Weiden + Kenneday-Counter Narratives

44. Courageous Conversations

45. Example: Aziz Ansari- Naming, Reframing & Counter Narratives
Hollywood has a race problem

46. Online Resources for Parents

47. Text and Media

48. 7 Strategies to Cultivate Color- Conscious White Kids
Recognize that children experience race and that they need help to understand and contextualize it
Make a conscious effort to share books, movies and other media that present racially diverse viewpoints and story lines
Take advantage of every opportunity to talk about race in America
Address your privilege and the ways you benefit from institutionalized racism, but also the ways it can allow you to challenge the system
Teach your children to be “upstanders” to their peers
Be careful not to paint people of color as victimized souls looking for a white savior!
Be the change you want to see in the world- Be an example for your child

49. Courageous Conversation Starters: K-5
Instead of saying “We are all the same”, try: “Race is one of the beautiful things that make us different but I know that the color of our skin does not mean someone is ‘good’ or ‘bad’ or ‘nice’ or ‘mean’”
If a child brings up a comment about race: “That’s a good comment. What makes you say that? This is something I am interested in talking about with you”
Instead of saying “We are all equal”, try: “We’re all equal here. But sometimes in the world (online, TV, in video games,etc) people are treated differently based on the color of their skin. What are things we can do to make sure that doesn’t happen in our home?

50. When your child asks a difficult question about race: “That is something adults haven’t even figured out. Let’s learn about it together”
If your child says something racist stay calm and ask: “Why did you mean by using that word? Where did you learn that word?”

51. Next Session: Implicit Bias
How to use ‘The Compass’ to intentionally navigate awareness so that we can effect change for ourselves, our children and our communities