1. Starter Task Why do you think this product is worth more:
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2. GCSE Business Studies
Adding Value
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3. Learning Objectives by the end of this lesson students….
Will be able to evaluate the methods of added value
Evaluation ~ GCSE Grade A*
Will be able to propose methods of added value
Synthesis~ GCSE Grade A
Will be able to analyse the importance of added value to a business
Analysis ~ GCSE Grade B
Will be able to demonstrate understanding by using examples/cases
Application ~ GCSE Grade C
Will be able to explain the different ways to add value
Comprehension ~ GCSE Grade D
Will be able to recall key terms added value
Knowledge ~ GCSE Grade E

4. Theory
Notes
Added Value
Increased worth that a business creates for a product. The difference between what a business pays its suppliers and the price it charges
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5. Task What things can add value to a product?
You may wish to focus on a specific product or service
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6. Added Value Convenience and speed Good design
Theory
Notes
Added Value
Convenience and speed
Good design
High quality manufacture or service
The brand name
Unique feature (USP)
Key term: Unique Selling Point (USP)
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7. Convenience and Speed Pay extra to save their own time Theory Notes
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8. Good design Pay extra for high quality material Theory Notes
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9. High quality manufacture or service
Theory
Notes
High quality manufacture or service
Pay extra for high service
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10. The Brand name Pay extra for the brand name Theory Notes
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11. USP Unique Selling Point
Theory
Notes
USP Unique Selling Point
Pay extra for the unique feature
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12. Against the Clock
You have 5 minutes in groups (before the sand runs out!) to write on your whiteboards:
Method of adding value to a T-Shirt
Now Feedback to class

13. The importance of added value
Theory
Notes
The importance of added value
To survive
To be successful
Most successful businesses are ones that achieve high levels of value added
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14. Exam question practice
List the two types of cu
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15. Exam practice questions
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16. Learning Objectives by the end of this lesson students….
Will be able to evaluate the methods of added value
Evaluation ~ GCSE Grade A*
Will be able to propose methods of added value
Synthesis~ GCSE Grade A
Will be able to analyse the importance of added value to a business
Analysis ~ GCSE Grade B
Will be able to demonstrate understanding by using examples/cases
Application ~ GCSE Grade C
Will be able to explain the different ways to add value
Comprehension ~ GCSE Grade D
Will be able to recall key terms added value
Knowledge ~ GCSE Grade E